Beyond Luxury cover image

Beyond Luxury

The Future of Women's Media: Bold Move from Hearst Magazines and Net-A-Porter to Building an Empire with Bonnie Langedijk, Founder of HURS

Jun 25, 2024
43:46

Join us as we welcome Bonnie Langedijk, the visionary founder of HURS, a groundbreaking platform combining stylish aesthetics with impactful content. Raised in Amsterdam by parents in advertising, Bonnie's creative journey led her from creating her first magazine at age 8 to significant roles at Hearst Magazines and Net-A-Porter in London.

Bonnie shares her mission to expand representation in women's media, moving beyond familiar faces to spotlight exceptional women in various fields. She challenges traditional interview questions that limit women to specific topics, advocating for a more inclusive approach.

Discover how HURS organizes intimate, salon-inspired events, fostering cross-disciplinary conversations among women. Bonnie discusses the glamorization of entrepreneurship and the unique challenges female founders face, emphasizing a new definition of luxury focused on emotional connection and identity. Tune in to learn how HURS is redefining what luxury means in the digital era for women everywhere.

Bonnie's background in creativity and storytelling, combined with her experience at Hearst and Net-A-Porter, has made her an in-demand creative consultant and art director. She has worked with brands like Farfetch, COS, and Vogue Netherlands, bringing a unique perspective to the evolving media landscape.


TLDR:

  • HURS combines style and impactful content.
  • Expands representation in women's media, spotlighting diverse women.
  • Challenges traditional narratives, advocating for inclusivity.
  • Hosts intimate, salon-inspired events fostering cross-disciplinary conversations.
  • Redefines luxury, emphasizing emotional connection and identity.

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