Beyond Luxury AI-Driven Luxury: The Rise of Virtual Influencers with Omar Karim Ex-Creative Director/Strategist at Meta
Join us as we welcome Omar Karim, an innovator in AI and virtual influencers, to discuss the profound evolution of the luxury industry.
In this episode, we explore the impact of virtual influencers and AI on luxury marketing. Omar's journey led to the creation of Egorhythm, the first AI-powered DJ virtual influencer, achieving unexpected success and sparking a conversation about the role and ethics of virtual influencers.
Omar also delves into spatial computing and immersive experiences, emphasizing their potential to redefine consumer engagement. He discusses blending AI digital craftsmanship with traditional luxury values to enhance brand narratives and deepen customer relationships.
Omar shares his vision for the future of luxury brands, focusing on the critical role of new technologies, authenticity, and digital ethics in creating personalized and engaging experiences.
TL;DR:
- Egorhythm, an AI-powered virtual DJ influencer, highlights innovative marketing and ethical considerations.
- Spatial computing and immersive experiences offer new consumer-brand interactions.
- Blending AI craftsmanship with traditional luxury values enhances brand narratives.
- Advanced technology in luxury marketing requires attention to authenticity and digital ethics.
- Virtual influencers and spatial computing present opportunities for personalized luxury experiences.