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Escape Your Limits

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Jan 25, 2024 • 39min

LIFTS Episode 12 - IKEA’s New Fitness Collection, Apple’s Rumored Acquisition of Peloton, Lululemon & DEI, Plus Elon Musk & Bryan Johnson

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.   This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, discuss some of the fitness, health and wellbeing stories hitting the headlines.  Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations. In today’s slightly extended episode, discussions cover: Muscle Centric Medicine and its link to longevity. IKEA’s entry into the home fitness market and the potential impact. Apple acquiring Peloton – insights, feasibility and impact.  Patent infringement in the Fittech and Wellness industries. Apple’s brand image versus its commercial objectives. Diversity, Equality, Inclusion (DEI) – can brands be everything to everyone? Bryan Johnson’s anti-aging Blueprint project. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/
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Jan 21, 2024 • 57min

Ep 330 - LIVE from the Show Floor | CES 2024, Las Vegas

On this week’s episode of the Escape Your Limits Podcast, we head straight to the beating heart of innovation, walking the floor at CES 2024, Las Vegas, the most powerful tech event in the world, to interview thought leaders and put some of the industry’s most exciting new products and ideas to the test. From digital strength training, smart yoga mats and air-quality monitors, to infrared light therapy devices, complete solutions and office wellness products that generate power as you work, CES 2024 did not disappoint.  From the show floor, we caught up with industry experts including Barry Warrington, CEO at The EnergyLounger, David Araica from Ergomotion, Jørgen Solstad, Head of Consumer Products at Airthings, Jordan Mascaro, Marketing Manager with LifeSpan Fitness, Vinod Ajjarapu, CEO & Founder of Wellnesys and Cheng Chieh Wu with Guangzhou Yuandong Smart Sports Technology. Discussing what each expert is pioneering, supporting and recognizing in the fast-moving world of fitness, this podcast highlights: The EnergyLounger, a cutting-edge, ergonomically designed full body red and near-infrared light therapy device. Yogifi, a smart yoga mat which learns from instructors to better guide users through content and personalized feedback. Ergomotion, a complete sleep solution with smart technology to allow users a better, deeper knowledge of the body during rest. The importance we should place on the air we breathe with Airthings, creators of smart air quality monitors and purifiers.  Office wellness products that generate power while you work from LifeSpan Fitness.  Digital strength training equipment from Guangzhou Yuandong Smart Sports Technology. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  
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Jan 18, 2024 • 1h 43min

LIFTS Episode 11 - CES 2024 - The Most Powerful Tech Event in the World | Latest Innovations in AI, Fit Tech, & Health

Welcome to this week’s LIFTS, live from CES 2024, the most powerful tech event in the world, showcasing the latest innovations in AI, connected fitness, healthcare and much more.  On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, take to the show floor to interview some exciting start-ups breaking onto the scene as well as established businesses taking the future of fitness by storm.  They speak with Connor Holowachuk, Co-Founder of Eigen Fitness, Debra Strougo, fitness industry expert, speaker and advisor, Fritz Desir, CEO of Proxie Health, Gary Simpson, Founder of Myrow and Steffan Weiss, CEO & Founder at Straffr and Julian Barnes, CEO and Co-Founder BFS  In this episode, the team discuss; Eigen Fitness’ new innovation ‘Node’, an AI powered wearable which quantifies and personalizes strength training. The future of single device wearables. Dialling up the market with passion projects from small, incubator founders. Proxie Health, a new care analytics and coordination platform.  Myrow introducing a 22-inch, Peloton-style display for Concept2 rowers. Smart resistance bands and suspension trainers from Straffr. The role of tech in solving the global public health crisis. Driving profitability in boutique businesses. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/    
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Jan 14, 2024 • 1h 31min

Ep 329 - The Gentleman” Uresk | From Street Fighter to Life Coach | A Tale of Resilience & Redemption

On this week’s episode of the Escape Your Limits podcast, our guest is Eric Uresk, a man on a mission to help people empower their strength, gain unshakeable confidence and master their mindset.  Despite a JiuJitsu and Judo Black Belt, with over 20 years of martial arts and mindfulness experience, Eric has not had a free ride to success. As a teenager, he became a character of violence in order to survive and feel safe, transcending into a life of crime and addiction. Homeless, and facing close brushes with death due to his lifestyle, he turned to the 12-step program at age 23 and began a ‘journey of truth’. Eric transformed his life, becoming a World Champion Mindset Coach, holding Black Belts in JiuJitsu and Judo, now driven to help transform the lives of others through radical honesty, personal responsibility and his signature Martial Arts Mindset program.    In this episode of the Escape your Limits Podcast, Eric talks about:   Fighting addiction; a disease of isolation and separation. Finding a feeling of safety in building a violent character. Believing that in order to survive, people needed to fear him. Hitting rock bottom and building back up through the 12-step program. Challenging yourself regularly in order to progress and evolve. Pursuing strength, both physical and emotional.  The importance of healing relationships and finding balance.  Discovering focus, awareness and presence through martial arts. Channeling your energy, the highest currency we have as humans. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  
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Jan 10, 2024 • 33min

LIFTS Episode 10 - Planet Fitness Teams up with Megan Thee Stallion, NEOM Invests in Technogym, Equinox Creates GLP-1 Program | Latest Fitness News

Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.   This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, come together with Krissy Van, the Director of Content at All Things Fitness and Wellness (ATFW), to discuss what’s hitting the fitness industry headlines.  Each week, our hosts discuss the latest news, providing their own viewpoint on the headlines to open up the debate, all delivered in a snackable, bite-sized 30-minute podcast. Today’s discussion is driven by the following news agenda: New advert from Planet Fitness featuring Grammy-award winner Megan Thee Stallion as ‘Mother Fitness.’ Saudi Arabia NEOM Investment fund to hold 6% in Technogym. NEOM’s focus on improving lifespan and healthspan. Equinox to offer training program for clients using GLP-1s. Resolutions and trends for the New Year. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/
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Jan 7, 2024 • 1h 38min

Ep 328 - Optimal mobility | Dr. Mike's Secrets for Movement & Pain-Free Living

On this week’s episode of the Escape Your Limits podcast, our guest is Dr. Mike Wasilisin, a chiropractor-come-social-media-influencer, who turned his MoveU social media into a platform to bring his movement practice to the masses.  Through a refreshing combination of visual body art, humor, and ergonomic education, Dr. Mike Wasilisin spearheads a unique, entrepreneurial approach to free people from pain. His methodology focuses around the importance of positional presence, alignment awareness and activation exercises.  A man on a mission, he strongly challenges traditional methods of treating the symptoms instead of the root causes, and empowers people to take back the control of their own bodies and pain by improving the way they move through exercise and throughout their lives.  In this episode of the Escape your Limits Podcast, Dr. Mike talks about:   Why everyone has it in them to live a pain-free life. Frustrations over the current healthcare system.  Anatomy artists, humor, and ergonomic education. Positional presence, alignment awareness and activation exercises. Building a career around your strengths, personality and the lifestyle you want. The challenges and opportunities of having ADHD. The drive to be the best in the world at something. Pain ultimately being a construct of the mind. The importance of breathwork. “Wedge-ucation”; his entire sleep concept. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/
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Jan 3, 2024 • 1h 13min

Ep 327 - Trends to Transform the Fitness Industry in 2024 | Anthony Vennare & Mo Iqbal

On this week’s episode of the Escape Your Limits podcast, we are joined by two of the industry’s most sought after thought leaders; Anthony Vennare, successful entrepreneur and Founder of Fiit Insider, and Mo Iqbal, Founder and CEO of Sweatworks, to take a look back at the fitness industry ‘Flexes and Fails’ of 2023 as well as discuss 2024 predictions and future trends. The fitness industry has been through a tumultuous time. A time of change, challenges and opportunities. Some innovations have received rocketing success and yet others have fallen by the wayside. Technology has seen a surge in advancements from connected fitness, to AI and AR/VR experiences whilst consumer demand has become more modernized and personalized.  The industry is in a moment of great development, but knowing which innovation, technology or trend to follow presents its own problems.  In this episode of the Escape your Limits Podcast, Matthew, Mo and Anthony discuss 2023 ‘Flexes and Fails’ and debate the predictions and future trends for 2024. Topics include:   The ‘Flexes and Fails’ of big tech and mid-sized companies. Experiential versus digital experiences. The questionable hype of connected fitness. The value of community and the in-person model.  The focus on wellness, health and longevity. Mental health, resilience and recovery. Predictions and future trends set to take 2024 by storm. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  
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Dec 27, 2023 • 1h 30min

Ep 326 - Beyond the Hype | CBD Miracle Remedy or Modern Snake Oil?

On this week’s episode of the Escape Your Limits podcast, our guest is Roald Tromp, CEO of CBD Sports. Having exposed his body to many years of competitive sports from baseball, tennis and skiing to CrossFit and MMA, Roald developed a knee injury that resulted in chronic pain. He learnt to live with the pain which not only hampered his athletic performance but also limited his ability to carry out everyday tasks and made it almost impossible to get a good night’s sleep, slowing recovery. Whilst working at a sports exhibition, Roald was encouraged to try a CBD product to help him cope with the knee pain and to get him through the long days. This encounter changed his life and set him on a new journey into the world of cannabinoid products. In 2018, Roald founded CBD Sports, the world’s largest one stop platform offering a range of CBD products specifically for athletes. Roald advocates that any athlete – pro or amateur can benefit from CBD supplements as part of their daily routine. Benefits include faster recovery, less muscle and joint pain and tackling inflammation. In this podcast, Roald talks about:  His personal CBD journey. Types of cannabinoid products and their legal status. The three applications of Cannabis (recreational, medical & supplementation). CBDs impact on performance, sleep, recovery, pain relief and mental resilience. The use of THC. Dosing CBD. Global regulation of CBD. The challenges of marketing CBD. THC versus alcohol. To learn more about Roald, click here. https://www.linkedin.com/in/roaldtromp/ ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/
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Dec 17, 2023 • 1h 28min

Ep 325 - The Crash & Rebirth of a Fitness Industry Leader | Jay Worthy Tells His Story

On this week’s episode of the Escape Your Limits podcast, our guest is Jay Worthy, a hugely accomplished corporate leader who, at the height of his success, swapped life in the boardroom for life as a self-employed, high-performance coach. Few in the industry have climbed the corporate career ladder as fast as Jason. Having entered the fitness industry as a personal trainer, Jason flipped to supplier side, joining Technogym in a sales role before, in 2012 accepting a position as GM for EMEA with Life Fitness.  This moved marked the start of a meteoric rise through the corporate ranks which included significant stepping stones such as MD UK, MD EMEA, VP of Innovation and CTO, leading to the appointment as President and CEO in 2018. In this role, Jason successfully  led the separation of Life Fitness (a $1BN division of Brunswick Corporation) from parent company  by way of a sale to KPS Capital Partners, then reset the global growth strategy to safeguard the company’s future. In 2022, Jason returned to operations as CEO of leading franchise business, Anytime Fitness UK, before making a surprise move out of the corporate environment into a new role as a non executive director, author and life coach, driven by a desire to help individuals and companies optimise the link between human health and nature.  On today’s podcast, Jason talks about: The importance of remaining loyal to one’s authentic self. Cultural changes presenting opportunities to the fitness industry. Burnout, a ‘do or die’ culture and imposter syndrome. How nature pulled him back from crisis point. Microdosing and the power of marginal gains. How the pandemic reset the fitness industry. The strength in simplicity and collaboration. The role of technology in wellness. Commercial challenges of building a community-focused brand. Reconnecting with personal values. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  
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Dec 10, 2023 • 1h 9min

Ep 324 - The Raw Truth Behind Building a Fitness Franchise | Kevin Yates

On this week’s episode of the Escape Your Limits podcast, our guest is Kevin Yates. With a wealth of industry experience, Yates was COO at 1Rebel, the CEO & Founder of TRIB3, a 2022 Great British Entrepreneur of the Year winner and has recently been appointed by Lifts Brands to its EMEA Leadership team as COO, tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.  Kevin is known for being an innovative trailblazer, responsible for helping drive the big boutique fitness boom in the UK. He is experienced in business turnaround and development, both in the UK and in emerging markets and is a specialist in bringing creativity, discipline, efficiency and focus to business with his hands-on approach and strategic outlook.  In this episode of the Escape your Limits Podcast, Kevin talks about:   Facing mistakes head-on and taking learnings from them. Differences between owned and franchised businesses. The massive push on boutique fitness growth. Opportunities that the European market still has to offer.  Riding the rollercoaster of a post CV-19 comeback. The legacy of the UK fitness market.  Removing complexity for business success. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/  

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