LIFTS Episode 56 - From Boutique Gyms to Social Sports | 2024 ClassPass Look Back Report with Kinsey Livingston

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. 

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass.

This LIFTS episode covers:

• Overview of the ClassPass annual report and its importance in understanding fitness industry trends.
• The merger between ClassPass and Mindbody, including the acquisition and service integration.
• Rise of Pilates as the top workout, with an 84% increase over the previous year.
• Growth of low-impact training and holistic wellness experiences.
• Influence of social media on making fitness more accessible.
• Shift in ClassPass demographics towards older age groups.
• Tuesday as the busiest day for fitness reservations.
• Significant increase in body scan bookings and the growing interest in personalized fitness data.
• Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform.
• Future trends in fitness and wellness for 2025.

To view the report, click here:

https://classpass.com/blog/2024-classpass-look-back-report/

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0:00 Intro

02:04 ClassPass and Mindbody Merger 

03:51 Overview of the ClassPass Report

05:46 Growth of Pilates and Low Impact Training

08:20 Influence of social media and Lifestyle Shifts

11:42 Popularity of Weekdays and Weekends

15:52 Body Scans and Personalized Data

18:25 Community-Centered Activities and Future Trends