Escape Your Limits & LIFTS LIFTS Episode 58 - goGLOW Revolution: Tori Johnston on Transforming the Sunless Tanning Industry
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW.
This LIFTS episode covers:
- The evolution of the tanning industry.
- Business models in the beauty service sector.
- Consumer demographics and market trends in beauty services.
- Pricing and competitiveness in luxury personal care.
- Work-life balance for entrepreneurs.
- Eco-friendly and health-conscious approaches to beauty services.
To learn more about goGLOW, click here:
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0:00 Intro
01:13 Evolution of the Tanning Industry
03:20 Health and Skincare Considerations
05:23 Business Model and Franchise Strategy
07:03 Unit Economics and Franchise Visibility
16:38 Consumer Demographics and Market Positioning
19:12 Pricing and Market Competitiveness
22:08 Work-Life Balance and Entrepreneurship