Welcome to this extended episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. 

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at the trends and innovations driving the future direction of the fitness and wellness industries.

This LIFTS episode covers:

• A review of 2024 predictions and how they played out.
• Trends and predictions for fitness brands, tech products and consumer preferences.
• The growth in popularity and functionality of wearable tech.
• A look at how emerging fittech giants like Oura, Levels and Apple has played out.
• The impact of GLP-1s on consumers and the fitness industry.
• The boom in strength training and Pilates.
• The integration of fitness and healthcare.
• Increasing consumer awareness around food and environmental impact.
• 2025 predictions: rising investment in health & wellness, consolidation and a focus on personalized and prescriptive health solutions.
• Personal goals for 2025.

To learn more about Anthony Vennare, click here:

https://www.linkedin.com/in/vennare/

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0:00       Intro

1:40       Reflection on 2024's predictions for big companies and big tech (Oura, Apple, Levels)

9:40       Reflections and Predictions: Small to Medium-Sized Fitness Businesses Predictions – Flexes And Fails

17:00    Trends Predications (GLP-1s, strength training, mixing modalities, Pilates)

25:08    Big Company and Tech 2025 Predications (connecting health clubs with healthcare, growth of peptide use, make America Healthy

36:03    Small To Medium Company and Tech Predictions (AI, women’s health, environmental awareness, reimagining the gym floor, vending)

46:20    General Trend Predictions (mental fitness to combat addictions and illness, evidencing health outcomes, consumers making incremental changes to improve health and longevity, attracting new investment

53:29    Final Thoughts and Personal Goals