

Escape Your Limits & LIFTS
Matthew Januszek
ESCAPE YOUR LIMITS:
Inside the minds of fitness industry influencers.
Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.
LIFTS:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
Inside the minds of fitness industry influencers.
Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.
LIFTS:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
Episodes
Mentioned books

Nov 19, 2023 • 1h 12min
Ep 321 - WILD Training Methods | An Unconventional Approach to Fitness | James Griffiths
On this week’s episode of the Escape Your Limits podcast, our guest is James Griffiths, founder of Wild Training, a hugely successful and growing fitness brand. Having established a franchise business in 2010 that went on to successfully operate 27 franchises under the Wild Fitness brand, James moved his attention to the creation of Wild Training Gym, a unique training facility based in the UK that coaches everyone from beginners to pro athletes. Applying the unique Wild Training philosophy James works with his team of coaches to help athletes maximize power, endurance and control across the full range of natural movement. The learnings, knowledge and experience used by James to fuel Wild Training come from an insatiable curiosity and drive to absorb and apply as much information as he can from the experiences of other successful coaches, athletes and business leaders. Through adapting elements of established training systems including CrossFit, HYROX and even the ancient art of Capoeira plus the integration of specialist training equipment such as Indian Club and aerial silks, James creates bespoke training programs that help people feel better and live their best life. In this podcast, James talks about: His training for HYROX. His Kilimanjaro workout and Guinness World Record attempt. The Wild Training philosophy. Launching the Fit2UK Campaign to get more people active. Creating an effective and scalable training philosophy. Learnings from working with strongman, Lawrence Shahlaei. Relationship between physical and mental health. Capoeira, the ultimate longevity training modality. His perfect training environment. To learn more about James Griffiths, click here. To find out more about Wild Training Gym, click here. To learn more about Fit2UK, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Nov 15, 2023 • 34min
LIFTS Ep 5 - Nautilus, Anytime Fitness & Apple, Centr, Lifetime Fitness & Semaglutide | Latest Fitness News
Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate. This week’s episode is jam-packed with news as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Debra Strougo, fitness industry advisor and founder of Row House, dissect the headlines rocking the fitness world. Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today’s discussion is driven by the following news agenda: The rebranding of Nautilus. Anytime Fitness’ collaboration with Apple. HYROX and Centr’s partnership. Lifetime Fitness’ move to offer member injectable weight loss drug. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Nov 12, 2023 • 1h 34min
Ep 320 - The Power of Rebuilding A Life From Rock Bottom | Todd Payette
On this week’s episode of the Escape Your Limits podcast, our guest is Todd Payette, champion Bodybuilder, renowned prep coach and praised author of ‘Shoulder Down’, a book detailing his journey seeking the ultimate in physical perfection while battling his inner demons. After finding his father’s body shortly after his suicide, a six-year-old Todd battled to find a place in the world from an early age. Channeling a subsequent fear of death to drive his passion for health and fitness, setting out on a quest to be a bigger, faster and stronger version of himself, ultimately building an amour around himself. Despite his success as a bodybuilder, Todd took a difficult road through life, facing both physical and mental abuse, homelessness and incarceration along the way. Having learnt some impactful life lessons, he now champions positivity, not letting your past hold you back and never giving up. In this episode of the Escape your Limits Podcast, Todd talks about: How is fear of death drove his passion to reach physical perfection. The impact of finding his father after his suicide at six years old. Learning his own coping mechanisms. How bodybuilding saved his life. Recognizing when bodybuilding can become an unhealthy obsession. Being incarcerated and hitting rock bottom. Rebuilding a life and finding solace in the gym. Owning your past and choosing positivity and success. To learn more about Todd Payette, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Nov 8, 2023 • 35min
LIFTS Ep 4 - Beachbody, F45, Bhout, Johnson Health Tech & Escapes Partnership with Hyperice | Latest Fitness News
Welcome back to the fourth episode of L.I.F.T.S., bringing you the latest industry fitness trends and stories hitting the headlines and stirring up some debate. This week, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by industry expert, entrepreneur and Founder of Endorphinz, Mike Hansen to deep dive into the latest fitness news making the headlines. In today’s episode of LIFTS, we’re talking about: Beachbody receives notice of NYSE Trading Share Price Listing Rule Non-Compliance F45 files ‘restated’ financials reporting a $372M Loss Bhout successful in raising 10 million euros to spread its ultra-smart boxing bag and gamified studio concept Johnson Health Tech launches a digital studio in the UK Escape Fitness partnership with Hyperice ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Nov 5, 2023 • 1h 12min
Ep 319 - Discovering the C60 Miracle Molecule | Improving Cell Health with Nanotechnology | Ugo Amobi
On this week’s episode of the Escape Your Limits podcast, our guest is Ugo Amobi. As Founder, Chairman, and CEO of Nano Genesis Labs, a 4-year-old bionanotechnology company, Ugo is one of the world’s leading pioneers in this new and exciting science. Working with his team of engineers and scientists, Ugo is investing in and developing the application of nanotechnology to affectively administrate natural carbon molecules with healing equalities to tackle some of the world’s most prolific health inhibitors including inflammation, chronic pain, cancer, suppressed immunity and brain function impairment. In addition to his commercial, nanotechnology research and development company, Ugo is also investing in microgrids and energy creation technologies with the aim of electrifying the entire continent of Africa with its 1.2 billion citizens. This will substantially increase the living standard for everyone, creating jobs and business opportunities that cannot exist without a reliable and dependable supply of electricity. Today, Ugo talks about: The journey into space that made a groundbreaking discovery and inspired a Nobel Peace prize. How the discovery of carbon molecule C60 is changing the world. Curing a hangover using nanotechnology. Tackling inflammatory diseases, chronic pain and ‘brain fog’ through nanotechnology. Vaping for good: using the application to administer C60 and improve lung function. The huge pain management market. Natural pain management solutions: an alternative to opioid use. Using nanotechnology to speed up recovery and improve athletic performance. Applying nootropics to expand the mind. Producing energy from sand. To learn more about Nano Genesis Labs, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Nov 1, 2023 • 34min
LIFTS Ep 3 - The Ozempic Tsunami, Peloton & the NBA, Gym Shark & Google | Latest Fitness News
Welcome back to the third episode of L.I.F.T.S. bringing you the Latest Industry Fitness Trends and Stories hitting the headlines and stirring up some debate. LIFTS is back to delve into this week’s news and delivered by hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks,. This week, the pair are joined by Jessica Yarmey, Founder of franchise kickboxing studios, KickHouse. Jessica is also in the process of launching new boutique fitness concept, FlexSociety. Every week, our intrepid hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast. Today’s discussion is driven by the following news agenda: The intersection between fitness and health with a focus on tech. The Potential Impact of weight loss drugs on the fitness industry and beyond. Peloton offers live NBA and WNBA game from its entertainment hub. Gym Shark partners with Google Cloud AI to improve customer experience and drive growth. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Oct 29, 2023 • 1h 13min
Ep 318 - Breaking the Ice | HYPERICE CEO & The Recovery Revolution
On this week’s episode of the Escape Your Limits podcast, our guest is Jim Huether. With a deep-rooted interest in technology, innovation and building global business success, Jim Huether joined Hyperice in 2014. At the time the company was achieving sub $1 million in annual sales. By 2020, under Jim’s leadership, the brand was raking in more than $200 million per annum in global sales and had firmly established ‘recovery’ as an exciting new growth sector. Recognized by Inc. Magazine as one of 500 fastest growing companies in America four years on the trot, Hyperice has carved its place as a market leader not just in recovery but now in the wider Performance and Wellness Technology Space. This month also marks the start of a partnership between Escape Fitness and Hyperice to deliver to market the new MARS Mobility and Recovery Station, offering gyms a full, in-gym recovery solution. So, great timing on this podcast! In this episode, Jim talks through Hyperice’s journey from startup to global leader in an emerging market. Topics covered included: The challenges of developing a start-up business. Shifting from a compression to a technology brand. Growing the brand beyond hero products. Attracting the right investors. Pro athlete engagement. Breaking into new, complementary markets. Apply data to improve performance. Engagement with the gym sector. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Oct 25, 2023 • 27min
LIFTS Ep 2 - Nike Strength Equipment, Sports Illustrated & Barre3's Acquisition: Latest Fitness Industry News
Welcome back to the second episode of L.I.F.T.S. bringing you the latest industry fitness trends and stories hitting the headlines and stirring up some debate. Building on the success of last week’s launch, LIFTS is back to delve into this week’s news and for this episode hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by special guest Debra Strougo Frohlich, Founder of Row House. Every week, our intrepid hosts will discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, sub 30-minute podcast. Nike have been making some big moves recently and play a big part in today’s debate. Today we’re discussing: Nike partners with Dimension 6 Fitness for launch of Nike Strength Nike unveil Nike Studios, a network of boutique fitness studios Barre3 acquires The Barre Code, hitting the 185-location mark Sports Illustrated Resorts to expand across US with active lifestyle at their core CorePower Yoga partners with Matthew & Camila McConaughey Foundation ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Oct 22, 2023 • 1h 30min
Ep 317 - Change Your Mindset, Change Your Body | 1995 Ms. Olympia Fitness | Mia Finnegan
On this week’s episode of the Escape Your Limits podcast, our guest is Mia Finnegan, an internationally respected wellness and leadership expert, transformation coach, teacher and mentor. Alongside her husband, Ritch, Mia owns Finnegan Wellness, a multifaceted company specializing in health and wellness accountability coaching and transforming people’s lives spiritually, mentally and physically. Mia is no stranger to success. By age 8, Mia was a competing gymnast despite her dad telling her she’d never amount to anything. Proving him wrong, her self-drive and positive mind set continued to lead her to numerous athletic achievements including Ms. Olympia Fitness 1995, Ms. Galaxy Fitness 1995/96 and Ms. Natural Universe 1992 to name just a few. Now also a Personal Trainer to the stars, Mia states she is in the ‘results business’ NOT the ‘fitness business’ and leads with a nutrition first approach. In this podcast, Mia talks about: Debunking the myths surrounding women’s fitness. Maximizing health before menopause hits. The training being just 20% of the equation. Holding her clients accountable to the truth. Positive mental state, self-believe and self-esteem. Becoming the best version of yourself, no-one else. Promoting strong, not skinny physiques for women. Therapy and battling the grief of losing her son. To learn more about Mia Finnegan, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Oct 18, 2023 • 29min
LIFTS Ep 1 - Welcome to the Launch of LIFTS, The Latest Industry Fitness Trends and Stories.
Welcome to the very first episode of L.I.F.T.S (Latest Industry Fitness Trends & Stories). This week sees the launch of a brand new snackable podcast, hosted by two of the fitness industry’s most informed and curious innovators, Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks. Every week, our intrepid hosts will discuss the breaking news making the headlines, providing their own perspective on events and developments whilst provoking thoughts and conversations, all delivered in a quick-fix sub 30 minute podcast. To celebrate the launch, this week our hosts are joined by special guest, Emma Barry, CEO & Founder at Trouble Global and author of the best-selling book: Building A Badass Boutique. Together, the three take a dive into the latest developments, including: ● The appointment of Bryan O’Rouke as CEO, Core Health & Fitness. ● Lululemon signing Peloton content deal and shutting down its Mirror service. ● Xponential Fitness announcing the unveiling of its VR App for Meta Quest 3. ● Interactive Strength, owner of FORME, acquiring CLMBER to target B2B fitness market via distributor, Woodway. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/