
Escape Your Limits & LIFTS
ESCAPE YOUR LIMITS:
Inside the minds of fitness industry influencers.
Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.
LIFTS:
Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
Latest episodes

Aug 27, 2023 • 1h 46min
Ep 309 - Pete Koch | NFL Muscle to Hollywood Hustle & Aging Backwards
On this week’s episode of the Escape Your Limits podcast, our guest is Pete Koch. Retired NFL player, actor, fitness model, YouTube host, public speaker and successful personal trainer, who has pioneered his own training system, in the field of ‘fitness’ there really isn’t much that Pete ‘Swede’ Koch hasn’t tackled and conquered. Pete spent an impressive 6 years playing in the NFL, then post retirement transitioned into fitness, modeling and acting where he worked alongside Clint Eastwood and Burt Reynolds, racking up appearances in more than 10 Hollywood Productions. A man who always does his research, treating every day as a new opportunity to learn, Pete’s principal goal now is to help as many people as he can, training clients of all ages and abilities to help them achieve their goals. In this podcast, Pete talks about: His battle against the pharmaceutical industry His struggles with social anxiety growing up Acting alongside Clint Eastwood and Burt Reynolds The importance of always doing your research Playing in the NFL and battling injuries Why fitness will always be his anchor To learn more about Pete Koch, click here ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Aug 20, 2023 • 1h 36min
Ep 308 - Biohacking Resilience: Dan Metcalfe's Journey to Optimal Fitness
On this week’s episode of the Escape Your Limits podcast, our guest is Dan Metcalfe. Known as “The Senior Champion’ due to his refusal to let society’s rules of aging limit the possibilities of those who truly want to live longer and better, Dan Metcalfe is recognized around the world as a leading balance and mobility expert. Having created, almost by accident, the complete 60uP Balance System including the product and a range of workouts, Dan Metcalfe launched to market. Within 12 months, 60uP had become a multi-million-dollar company, delivering his complete Balance System to consumers around the globe, enhancing balance and strength for everyone, but particularly focused on older ‘old adults – ‘60uP’. Dan has an incredibly diverse back story, one that is filled with challenges and achievements. He has performed at the highest level as an athlete, a dancer, a Hollywood actor, a coach, a public speaker and an entrepreneur. In this podcast, Dan talks about: · The importance of goal setting. · Aligning your ‘why’ to your ‘passion’. · The influence of the brain on performance. · How much of performance is mental. · The difference between a winner and a champion. · The effect of good brain health on physical health To learn more about Dan Metcalfe, click here https://www.linkedin.com/in/dan-metcalfe-58390321/

Aug 13, 2023 • 1h 9min
Ep 307 - Fit Tech and Gen Z Trends
On this week’s episode of the Escape Your Limits Podcast, we headed to LA for Les Mills Live. The ultimate training festival returned jam-packed with epic music, off the scale energy and the debut of the newest innovations presented by the next generation of trainers. From the show floor we caught up with industry experts Dan Cohen, Program Director at Les Mills, Stuart Wells, VP Marketing & Content from adidas Runtastic, Amber Taylor, Chief Digital Product Officer at Les Mills, Clive Ormerod, Group CEO at Les Mills and Kaylah-Blayr Fitzsimons-Nu’u, Les Mills Presenter & Instructor to talk fitness trends, industry innovations and how best to attract, and retain, the Gen Z population. Discussing what each expert is pioneering, supporting and recognizing in the fast-moving world of fitness, this podcast highlights: ● Maintaining relevance in a changing market ● How Les Mills is utilizing A1 to boost experience ● Understanding what makes each generation tick ● Importance of dialogue and listening ● The importance of addressing mental health ● Core values; healthy people, healthy planet ● Helping consumers make real change ● Offering a more well-rounded, holistic offer ● How Les Mills is utilizing A1 to improve the mover experience ● Measuring intrinsic and extrinsic behaviors ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

29 snips
Aug 6, 2023 • 1h 21min
Ep 306 - Revolutionizing Fitness with AI | Mohammed Iqbal
In this engaging conversation, Mohammed Iqbal, the Founder and CEO of Sweatworks, shares his vision for the fitness industry transformed by AI. He discusses how AI can personalize workouts and enhance gym management. Iqbal emphasizes the necessity for fitness businesses to embrace technology to stay relevant. He dives into the importance of data collection, the evolution of AI applications, and how personalized AI trainers could revolutionize the way people approach fitness. Get ready for a fascinating look into the future of health and wellness!

Jul 30, 2023 • 1h 36min
Ep 305 - Sophie Lawler | Total Fitness | Driving Success Through Cultural Leadership and Proposition
On this week’s episode of the Escape Your Limits podcast, our guest is Sophie Lawler, one of the most recognized CEO’s in the fitness industry whose name is synonymous with the recent success of multisite brand, Total Fitness. Sophie joined Total Fitness as CEO in 2018 after gaining the bulk of her fitness management experience at multisite middle market operator, Fitness First. Having successfully steered Total Fitness through the pandemic, the brand is financially strong, turning a significant profit for the first time since 2015. With a £6.5 million load recently awarded by OakNorth Bank to invest facility improvements, the brand is going from strength to strength. During her time as CEO, Sophie has built the brand on the belief that ‘everyone is better when they’re fitter’ whilst developing and implementing a leadership culture that flows through all levels of the business. In this episode, Sophie talks about: · Addressing the training needs of women. · The ‘secret’ formula on which Total Fitness was originally built. · Steering the company through COVID and driving the business forwards. · Creating a successful business through cultural leadership. · The role of technology. · The impact of social media on gym behaviors. ====================================================== Subscribe to our channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

Jul 23, 2023 • 1h 7min
Ep 304 - The New Enemy of The Fitness Industry I Jarrod Saracco
On this week’s episode of the Escape Your Limits podcast, our guest is Jarrod Saracco, an industry veteran who at the age of 17 gained his first accreditation as a PT and by 18, had established himself as the youngest medical exercise specialist in the United States, specializing in pre and post rehab. In 2020, Jarrod became COO of World Gym International, responsible for the commercial and operational success of 225 facilities across 15 countries. Whilst in this role he continued to grow his full-service Health Club Doctor consultancy brand. Today, Jarrod’s work takes him all over the world, working directly with club operators to maximize profits and accelerate business growth, as well as sharing his experience and insights via keynote speeches at international conferences and trade shows. Today, Jarrod Saracco talks about: ● A controversial fitness industry news story hitting the headlines ● The importance of having tough conversations in order to drive change ● Both the generational and cultural shift taking place within fitness ● The positive, and negative role media can play in ‘PR-ing’ the industry ● The fear of voicing an opinion in case of criticism ● The power of gym culture ● The power our industry has to impact change This is a thought-provoking conversation and we'd love your thoughts on it. To learn more about Jarrod Saracco, click here: https://www.healthclubdoctor.com/ #escapefitness #escapeyourlimits #jarrodsaracco #fitnessindustry #media #socialmedia #gymculture #strengthtraining #femalefitness

Jul 16, 2023 • 59min
Ep 303 - David Stalker | Tapping Into The Health-Seeker Market
On this week’s episode of the Escape Your Limits podcast, our guest is one of the fitness industry’s most recognizable and influential contributors, David Stalker. As CEO of Myzone EMEA, president of EuropeActive and with a seat on the council for the World Active Forum, there are very few individuals serving the industry with a deeper understanding and experience of the global fitness market. Formerly, CEO of UKactive and Chairman of CIMSPA (The Chartered Institute For The Management of Sport and Physical Activity), Stalker has played an instrumental role in the growth and development of the UK fitness industry, laying the foundations of an industry that is now contributing a record high £5 billion to the UK economic and employing a workforce of more than 600,000 people. Known for his outspoken willingness to challenge the norm and push the boundaries of what is possible, Stalker joined us at the 2023 Escape Growth Summit to share his views on: · The need for the industry to transition its mind set from fitness provider to health delivery partner. · The power of ‘community.' · Evidencing success through data. · People of determination. · Top criteria for choosing a gym. · The power of engagement (through tracking and gamification). Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness Linkedin: https://www.linkedin.com/escape-fitness

Jul 9, 2023 • 38min
Ep 302 - The Shifting Trends of Gym Design
On this week’s episode of the Escape Your Limits Podcast, we debate the shifting trends of gym design with industry experts Candace Pettit from Advantage Sport & Fitness, Edgars Bercis from G-Fitness, Gina Kerstye from AKI Fitness in Dubai, Yaw Mograbi from Watertree in Ghana and Mohammed Shammaa and Osama Aoun from Delta Fitness in Saudi Arabia. Discussing what each expert is noticing across their individual markets, and placing predictions for future trends of note, this podcast highlights: Increased fitness consultancy at the architectural design stage. The shift from traditional cardio to free weights and functional. The rise of the corporate gym for workforce wellbeing. Why trainers are essential to promoting community. An increase in women training in gym spaces. The fitness boom taking Dubai by storm. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness

Jul 2, 2023 • 1h 7min
Ep 301 - Oliver Patrick | The Business of Wellbeing
On this week’s episode of the Escape Your Limits podcast, our guest is Oliver Patrick, a leading lifestyle management expert and physiologist who is reengineering traditional health screening models into a contemporary lifestyle medicine approach. Patrick has spent years developing and delivering advanced health assessments, firstly for Nuffield Hospitals where he led the largest team of applied physiologists, wellbeing advisors and nutritionists in the UK and later for Viavi, a Harley Street based company he co-founded in 2009. Patrick also co-founded the first lifestyle medicine gym, runs a corporate wellbeing consultancy service and owns a unique education platform, designed for the fitness sector, that drives practical coaching skills in all aspects of lifestyle. In today’s podcast, recorded at the 2023 Escape Fitness Growth Summit, Patrick explores: The limitations of traditional health screening models. The benefits of a lifestyle medicine approach to wellbeing. Defining the term ‘lifestyle’. The product marketplace driving the treatment of dysfunctional symptoms. The commercial benefits of gyms supporting people across their whole wellbeing journey. A new approach to corporate wellbeing. Subscribe to our channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop

Jun 25, 2023 • 1h 48min
Ep 300 - Roy Simonson | The Untold History of Strength Equipment and the Fitness Industry
On this week’s episode of the Escape Your Limits podcast, our guest is Roy Simonson. Whilst he may not be a household name, there are few gym-users who would not have seen or trained on equipment he designed or inspired. Roy revolutionalized the fitness industry with his game-changing strength equipment innovations. Firstly, when in his early twenties, Roy sold his company, Eagle Fitness, to CYBEX, where as Head of Product Development, he introduced its highly acclaimed VR and VR2 lines and launched more than 100 new strength and cardio products. Fast forward to 1999 and his cable-based weight stack machines, designed by his own company Ground Zero Designs, later renamed Freemotion Fitness, made it possible to train in multiple planes. This effectively launched the concept and application of ‘functional training’ to the masses. Since then, Roy has gone on to design for other major equipment brand including Resolute and Eleiko. Alongside has professional success, Roy has enjoyed 30 years of competitive single speed track cycling, racing on a bike he designed himself. Roy has very little interest in self-promotion which is why you won’t find him on social media. Today, Roy Simonson talks about: · How strength training products designed for CYBEX ended Nautilus’ market dominance. · Creating machines that drive health, mobility, activity and fitness. · The inspiration behind Hammer Strength. · The launch of CYBEX’s best-selling VR & VR2 lines. · The lack of good education in the industry. · Snowboarding and how it inspired the design of Freemotion’s cable machines. · Trends and predictions. S Subscribe to our channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness