Escape Your Limits & LIFTS Ep 325 - The Crash & Rebirth of a Fitness Industry Leader | Jay Worthy Tells His Story
On this week’s episode of the Escape Your Limits podcast, our guest is Jay Worthy, a hugely accomplished corporate leader who, at the height of his success, swapped life in the boardroom for life as a self-employed, high-performance coach.
Few in the industry have climbed the corporate career ladder as fast as Jason. Having entered the fitness industry as a personal trainer, Jason flipped to supplier side, joining Technogym in a sales role before, in 2012 accepting a position as GM for EMEA with Life Fitness.
This moved marked the start of a meteoric rise through the corporate ranks which included significant stepping stones such as MD UK, MD EMEA, VP of Innovation and CTO, leading to the appointment as President and CEO in 2018. In this role, Jason successfully led the separation of Life Fitness (a $1BN division of Brunswick Corporation) from parent company by way of a sale to KPS Capital Partners, then reset the global growth strategy to safeguard the company’s future.
In 2022, Jason returned to operations as CEO of leading franchise business, Anytime Fitness UK, before making a surprise move out of the corporate environment into a new role as a non executive director, author and life coach, driven by a desire to help individuals and companies optimise the link between human health and nature.
On today’s podcast, Jason talks about:
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The importance of remaining loyal to one’s authentic self.
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Cultural changes presenting opportunities to the fitness industry.
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Burnout, a ‘do or die’ culture and imposter syndrome.
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How nature pulled him back from crisis point.
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Microdosing and the power of marginal gains.
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How the pandemic reset the fitness industry.
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The strength in simplicity and collaboration.
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The role of technology in wellness.
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Commercial challenges of building a community-focused brand.
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Reconnecting with personal values.
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