Ep 322 - Fixing a Broken Industry | Vishal Amin & Daniel Chappell, Co-founders of UNTIL
Nov 26, 2023
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In this engaging discussion, Vishal Amin and Daniel Chappell, co-founders of UNTIL, explore their mission to revolutionize the wellness industry. They share insights on empowering freelancers and small businesses with premium access and support. The duo emphasizes the shift from reactive to proactive health approaches and the importance of collaboration among practitioners. They discuss innovations like cryotherapy and hyperbaric chambers, while outlining strategies to foster a strong community that enhances client care and drives growth.
UNTIL aims to revolutionize the fitness industry by offering collaborative spaces that unite practitioners and elevate service quality through specialized partnerships.
The pandemic has shifted practitioners' focus towards holistic well-being, fostering community connections and redefining their professional identities in response to client needs.
UNTIL's model prioritizes creating a supportive ecosystem with world-class facilities and resources that empower wellness professionals to thrive and innovate.
Deep dives
Focused Approach to Core Business
A key insight shared is the importance of focusing on core competencies rather than diversifying into areas outside one's expertise. The fitness and wellness industry often faces the challenge of providers attempting to offer services that require specialized knowledge, which can lead to mediocre execution. Instead, the approach advocated is to partner with experts in various fields, allowing businesses to excel in their primary offerings while collaborating with the best service providers in complementary areas. This strategy aims to enhance the overall quality of services delivered to clients by leveraging specialized partnerships.
Transforming the Fitness Model
The discussion highlights an effort to revolutionize the traditional fitness model, which often fails to support professionals adequately. Practitioners, such as personal trainers and therapists, frequently encounter insufficient compensation, limited risk-sharing opportunities, and a fragmented service landscape. By bringing these practitioners together in a collaborative space, it aims to create a holistic environment where professionals can thrive and innovate. This model emphasizes community support and aims to improve both the practitioner experience and client outcomes.
Evolution of Practitioner Mindset
Another significant point made is the shift in the mindset of health and wellness practitioners as a result of the COVID-19 pandemic. Many practitioners emerged from lockdown seeking community and connection after prolonged isolation, leading them to reassess their professional identities. As clients are now more focused on holistic well-being rather than solely aesthetic goals, practitioners are adapting their services to meet this evolving demand. This transition underscores the importance of community and collaboration in supporting both practitioners and clients in their wellness journeys.
Building a Supportive Ecosystem
The conversation outlines the aim of creating a supportive ecosystem for health and wellness practitioners, allowing them to flourish in their chosen fields. By providing state-of-the-art facilities, educational resources, and networking opportunities, practitioners can focus on their skills and client interactions rather than administrative burdens. The model encourages collaboration among members to enhance referral opportunities and professional development. This community-centric approach creates a supportive infrastructure that benefits all involved and contributes to better health outcomes for clients.
Future Growth and Expansion Strategy
An intriguing aspect of the discussion revolves around the plans for future growth and potential international expansion. With successful locations already established, there is a clear strategy for exploring new markets, particularly in countries like the USA, where there are parallels in service challenges. The idea is to create partnerships rather than just replication, focusing on local knowledge while providing a framework for success. As the brand grows, it aims to maintain a high standard of service by ensuring that only top-tier professionals and institutions are integrated into its ecosystem.
A business launch with an ambition to fix a broken industry, UNTIL is liberating freelance practitioners and small businesses by providing them with access to premium facilities, digital products and expertise to help them grow their business.
Vishal has spent his career unlocking business opportunities from early stage start-ups to global organizations whilst Daniel has a wealth of experience working in the world of fitness and sport that spans over a decade.
In this episode of the Escape your Limits Podcast, Vishal and Daniel talk about:
Shaking up an archaic industry.
Empowering practitioners to know their ‘brand’.
Consolidating a fragmented industry.
Being a ‘petri-dish’ for practitioners.
Having a proactive mindset to health and fitness.
Creating a high-quality, supportive community of professionals.
How communication drives a better service of care.