Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what is yet to come. In this episode you will learn: Where consumer trends start now and how to spot them Which types of AI advertisers, media and brands are most excited about Which tech player is shrinking and which one is growing Why the ad industry is the world's most tech savvy To learn about how AI is used in consumer trend forecasting, check out Riviter (full disclosure: Sophia Matveeva is on the Advisory Board). --- Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 28 June 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career ---  We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO.  In this episode, you'll learn from Matthew Domo about why these projects fail and what to focus on to make them succeed. (Clue: it's not the tech). Matt is one of the founders of Amazon Web Services and a pioneer in the cloud computing space. He has created nine cutting-edge cloud products and seven e-commerce website solutions, generating significant revenue streams for Amazon, Microsoft, and Rackspace.  Matt was recognized by USA Today as one of theTop 9 Most Exciting Entrepreneurs of 2021. Today, Matt is CEO of FifthVantage, a digital transformation consultancy. In this episode you will learn: Why digital transformations fail and what to focus on to make them succeed What cloud computing is and why it's important How cloud computing was invented at Amazon  ----- Come to Sophia Matveeva's next FREE class: Power in the Digital Age, 28 June 2023 You will learn How tech changed power dynamics in business What it takes to become & stay powerful in the Digital Age Examples of how people have used these dynamics to succeed   What one key step to take towards a powerful career   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will it impact the economy? In this episode, you will hear from Professor Avi Goldfarb, co-author of Power and Prediction: The Disruptive Economics of Artificial Intelligence.  In this episode, you will learn: which industries have already been completely changed by AI how to think about using AI in your work (and when not to pass it off as your own work) about three waves of technological change: point solutions, applications solutions and systems solutions why one University of Chicago professor said Sophia Matveeva was a new technology ----- Apply for Sophia Matveeva's 1:1 Coaching Program Power in the Digital Age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve. But, you can use frameworks to decide what price to launch and how to iterate.  In this episode you will learn: What questions to answer to decide the starting price for your product Why your ultimate vision for the company is the first step to deciding your price Why traditional business practices do not apply to tech product pricing ----- Apply for Sophia Matveeva's 1:1 Coaching Proram Power in the Digital Age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?  Most people want a combination of the familiar and the new. In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friends, and the interest graph refers to content based on your interests.  Tech firms based on content consumption, like Meta, Netflix and Spotify have been grappling with this tension for years, and constantly tweaking their algorithms to adjust for familiarity vs discovery.  This debate is a great example of how non-technical professionals get involved in AI development. If you want to play a role in the AI revolution, but do not have a technical background, this podcast episode is for you. You will learn: The origins of the social graph and how it changed consumer behavior How the interest graph disrupted Big Tech The role business leaders, psychologists and marketers play in algorithm development -----   If you have questions about anything you've heard on the podcast  Join FREE Office Hours with Sophia Matveeva MBA 14 June 2023 Ask Sophia Matveeva your questions on: Product innovation Entrepreneurship Career growth Digital Transformation Sign up here. ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you. You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders. In this episode, you will learn: what insights non-technical founders have that tech founders often don't how a travel agent built a tech company when Covid shut her business down how to get the best ROI from working with outsourced development firms how to show traction to investors even at the early stages when you have no marketing budget If you want to dive deeper, get Sophia's ebook:  The Non-Technical Founder's Guide To Hiring: How To Hire Your Product Team And Go from Idea To App ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession. Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve. You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck. Listen to this episode to learn: The four steps of Design Thinking that all designers and product makers use How to apply design methodologies to career and business decisions An exercise to help you choose the right next step when you're overwhelmed by choice --- Come to our next workshop! Design Thinking for Career & Venture Growth You will learn: Design thinking methodologies When to pivot and when to persevere Exercises to apply design thinking to career and venture growth ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech. And yet, the gaming sector does not receive as much attention in the press as other sectors like fintech and ad tech. Listen to this episode to learn rare insights from the gaming industry and how they apply to innovation and digital transformation in all businesses. You will learn from Dave Moore, Chief Innovation Officer at Growth Acceleration Partners, who spent years working at Electronic Arts, makers of the FIFA Games series, Sims and many more. In this episode, you will learn: What gamification really is and why it works to engage users and drive revenues. Who has to be involved to make a successful team. There is plenty of opportunity for non-technical professionals to thrive here.  How game developer teams are rewarded and why this makes them successful. Which hard technical problems game developers have had to solve. Super useful knowledge if your business faces them too. To learn more about gaming, Dave Moore recommended this book: Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made Come to our next workshop! Design Thinking for Career & Venture Growth You will learn: Design thinking methodologies When to pivot and when to persevere Exercises to apply design thinking to career and venture growth ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is. When it comes to working with the tech product team, a business leader's job is to represent the user and their needs. Listen to this episode to hear three key insights business leaders must bring technologists to make great products. This episode is for people who need to buy tech tools and make their own: founders, buyers and investors.   FREE GUIDE: Speak Tech Get the top 10 tech concepts every business leader needs to know Connect tech tools to business strategy Get your guide here ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

An MBA from a top school can be a great investment. But most business schools have not updated their curricula for the Digital Age and the new world of work.  Listen to this episode to hear what Sophia Matveeva loved about her MBA and the two vital skillsets her business school didn't teach.