Tech for Non-Techies

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman.  Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science.  Listen to this episode to learn the most important lessons from his best known book: Design of Everyday Things.  You will learn:  How to use the 5 why process to understand what the problem really is  Why human error doesn’t really exist  Why marketing and product development can be warring factions Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade. ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to make a radical change, and hired Bracken Darrell as its CEO. Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.  Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization. Listen to this episode to learn: What Bracken Darrell did to turn around Logitech's fortunes Where he cut spending and where he increased it Which key hire helped him turn Logitech around How design thinking changed the entire company from the inside Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet Resources mentioned in this episode: The Storied Future podcast: The CEO who's designing the future Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea CRM.org: How Logitech Designed a New Future for Themselves ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students. Listen to this episode if you have an MBA, are considering one, or work at a business school. You will learn: What's missing in most business school curricula Why transitioning into tech isn't easy after an MBA What tech employers value more than a top tier MBA What some business schools are already doing to adapt to the Digital Age Get the masterclass: How to transition into a career in tech ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can help a business grow revenue, attract new customers and create a product that users love. Learn how smart tech companies embed communities into their business models in this short episode. Listen to learn: What community management is What the Content, Community, Commercialization model is and why VCs love it Two case studies of how tech businesses have used community management to grow Why community management is a great way into the tech sector for non-techies When to ignore community metrics Get the masterclass: How to transition into a career in tech ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them. Listen to this episode to learn: What gamification is Why Duolingo must use gamification, but why for LinkedIn it's just a nice to have Case studies for how companies have used it to grow revenue, reduce churn and acquire new users Why a gamified community is an asset  Suggestions for how you can implement gamification at work without any tech Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know ---  Resources mentioned in this episode: Tech for Non-Techies episode 59. What on Earth is growth hacking? Prescient & Strategic Intelligence: Gamification market report --- Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Tech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech? Listen to this interview with Richard Kramer to find out. Richard is a renowned stock market analyst and founder of Arete Research, an independent equity research firm, which works with over 250 global tech investors. In this episode you will learn: How tech companies have reshaped the stock market and why this matters The process Richard follows to decide which tech innovations to invest in What investors really need to know about tech to be Smart Money Why investment bank equity research is often biased (and in which direction) You can hear more from Richard on his Bubble Trouble podcast. Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

A great product attracts users, grows revenue and whets investor appetite. But what makes a great product? A good team and a smart process. Listen to this short episode to see what a good product management process looks like.  You will learn: What specialists need to be involved in a product team The biggest reason why the products that get released are different to the product leader's vision How to lead developers as a non-technical innovator If you want a product users love, listen to this episode. FREE Masterclass 3 Tech Concepts EVERY Business Leader Needs To Know To Have a Great Career 24 October 2023, 12:00 pm EDT ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

If you want to transition career from a traditional industry, or a stuffy company, to a fast growing business, this episode is for you.  “The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar,” said Reid Hoffman, co-founder of LinkedIn in his book the Start-up of You.  This episode will show you how to have an entrepreneurial approach to your career change. You will learn: What having an entrepreneurial approach to your career really means Steps to transitioning career: you can rarely jump from traditional to innovative in one go A key action that most people miss when changing careers Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know   ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

ChatGPT has popularized deep tech, but most people don't really know what it is or how it differs from standard software innovation. Don't be most people.  This episode will demystify deep tech investing and show you why smart VCs never really take any technological risk (even in the most frontier tech industries). Learn from James Wang, Partner at Creative Ventures: How deep tech innovation differs from standard software Why investing in ChatGPT is more similar to investing in semi-conductors, than in companies like Slack The typical funding path for a new venture fund: where do they get the money to invest? What you really need to know about tech to be a deep tech investor Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.