
Tech for Non-Techies
Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.
Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.
Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.
Tech for Non-Techies is for:
- Leaders in corporates going through digital transformation
- Non-technical founders
- Professionals who want to transition into a career in tech
- Tech investors
Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.
Latest episodes

Feb 14, 2024 • 24min
190. Competing in the Age of AI
Hype about generative AI is everywhere, but much simpler AI models have already changed entire industries. By learning about how AI has already changed business, we can make predictions about what's next. In this episode you will learn key lessons from Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. You will learn: The two sides of any successful enterprise The difference between weak AI vs strong AI What an AI factory is How AI has already changed companies from the inside, with examples from Ant Financial (fintech) and Ocado (supermarket) Resources mentioned in this episode: Tech for Non-Techies podcast episode 9. The Business of AI with Harvard Business School Prof Marco Iansiti Tech for Non-Techies podcast episode 170. Advisory Boards: why join them & why have them FREE training Get Tech Clients! Introduction to Tech for Lawyers --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Feb 7, 2024 • 20min
189. How to build a unicorn in 2024
10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion. Back in 2013, there were just 39 unicorns in the US, and Lee's team researched what they did and who ran them. This list informed much of how we thought of successful tech start-ups. The updated unicorn list has just come out and the differences are startling. There are now 523 companies on the unicorn list (a 14x increase!). Listen to this episode to learn: What most unicorn companies do today and who runs them Why there are more non-technical founders running unicorns than ever before What this change means for the tech ecosystem How to make the most of it for founders, investors and the professionals services firms who work with them Resources mentioned in this episode: Cowboy Ventures: Welcome Back to the Unicorn Club, 10 Years Later Tech for Non-Techies podcast: 142. From dentist to tech founder Take the course: Tech for Non-Technical Founders Listen here on Apple Listen here on Spotify --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jan 31, 2024 • 50min
188. How is AI disrupting your industry?
If you want to prepare for AI disruption, learn from the music industry. The music industry was the first to be dragged through digital disruption in the early 2000s. Fortunes were made, and lost, as CDs gave way to streaming. Lessons from the music industry are perfect to help you understand how to adapt to today's AI revolution. In this episode, you will learn from Will Page, ex chief economist of Spotify and author of Tarzan Economics (Pivot in paperback). You will learn: What the music industry did wrong to combat streaming, and what we can learn from it today How to tell if a product is really successful (it's not just whether people buy it) Which industries are going to be the first to be disrupted by AI How to succeed in the age of AI as a non-technical business leader FREE Guide Top 10 Tech Concepts All Business Leaders Need To Know We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jan 24, 2024 • 33min
187. What's wrong with Design Thinking?
The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does. She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enough. Listen to this episode to learn: Why the designer skill set is most like the CEO skill set Why the Design Thinking process, as described in business books, isn't enough to understand what designers really do How to balance competing demands: what to do when customers, investors, and sales teams all want different things Join our January program & have your best year yet: Design for Growth Resources mentioned in this episode: McKinsey: Are you asking enough from your design leaders? --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jan 17, 2024 • 22min
186. Why the Design Thinking market is growing & how to benefit
The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or an investor. In this episode, you will learn: Why the Design Thinking market is growing Who the key Design Thinking market participants are (clue: it's not just designers) Why leaders are hiring more designers and innovation agencies Three steps to make the popularity of Design Thinking work for you This is part 3 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth Resources mentioned in this episode: Market Research Guru: Design Thinking industry research report --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jan 10, 2024 • 20min
185. What companies will get wrong in digital transformation in 2024
Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey. Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you can do to succeed instead, both as a company and as an individual. Listen to this episode to learn: Two main reasons why most digital transformations fail How to design your own curriculum to succeed as a Digital Leader Three steps to demystify tech for you or your organisation This is part 2 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth Resources mentioned in this episode: McKinsey: Eight CEO Priorities for 2024 --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jan 3, 2024 • 23min
184. What AI will disrupt in 2024 and how to get ready
We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it. Listen to this episode to learn: The difference between Generative AI vs Large Language Models Why generative AI could get you sued Which industries generative AI and LLMs will disrupt in 2024 and why How to prepare for the LLM revolution in 2024 if you're an innovator, corporate leader or investor This is part 1 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth Resources mentioned in this episode: Algolia: Large language models (LLMs) vs generative AI: what’s the difference? --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Dec 27, 2023 • 12min
183. Top entertainment picks to help you learn about tech
In this episode, you will get four suggestions for shows about Big Tech, AI, billionaire founders and white collar criminals. Sophia Matveeva's top entertainment suggestions that will teach you: How Facebook was created What happens to founding teams when companies get successful How to convince powerful investors to fund you when you have nothing How social media companies work from the inside What happens when a robot develops consciousness Join our January program & get Early Bird pricing: Design for Growth --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Dec 20, 2023 • 53min
182. What Business Leaders need to learn from industrial design
Design methodologies help businesses make more money and build products users love. Learn how this works from industrial designer and YouTube star John Mauriello. In this episode you will learn: What industrial design is Why design thinking helps companies succeed What a user interview should be like (and why founders are really bad at them) Why technical founders tend to ignore the user of their product (to their detriment) Why digital designers are nicer people than industrial designers Check out Design Theory, John Mauriello's popular YouTube channel. --- Join our January program & get Early Bird pricing: Design for Growth --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Dec 13, 2023 • 23min
181. Why the best apps go on Apple first
The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems, so you can capture this multi-billion dollar opportunity. You will learn: Why privacy is a feature on Apple, but not on Android How apps make money on Apple vs on Android The core tech differences between Apple and Android ecosystems and how that impacts business models How to decide where to release your app Join our January program & get Early Bird pricing: Design for Growth --- Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.