Tech for Non-Techies

If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out. Timestamps 00:00 Introduction 02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success For the transcript, go to: https://www.techfornontechies.co/blog/222-product-vs-marketing-problems FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Do you want to know how one of the world's largest fintech companies stays on top? Paypal's innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from Mike Todasco, who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University. Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14 Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators For the transcript, go to - https://www.techfornontechies.co/blog/221-how-paypal-innovates FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started. Timestamps 00:00 Introduction 02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/220-how-5-simple-questions-can-solve-your-toughest-problems For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

How can you tell which innovations will last and what's just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today's episode. Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle's accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of episode 37 of this podcast. Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If we know that ChatGPT makes things up, when should we avoid Large Language Models? Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others. Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI 23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative. Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons. Timestamps 00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders. Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams To learn about the Post Office disaster, https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

What happens when an acquirer asks to buy a start-up? The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected. In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company. If you're a founder, a corporate innovator, or a start-up investor, this episode is for you. Timestamps: 00:01:25 - Misconceptions Surrounding Startup Exits 00:02:58 - Creation and Growth of Property Technology Limited 00:04:35 - Challenges of Product-Market Fit 00:07:29 - Importance of Aligning Product with Revenue Generation for Customers 00:08:30 - Adversity Faced During the COVID-19 Pandemic 00:11:11 - Unexpected Boom in the Property Market Post-COVID 00:14:31 - Complex Nature of the Sale Process 00:17:26 - Challenges Encountered During the Earnout Period 00:22:32 - Importance of Thorough Contract Review and Negotiation 00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review