Burberry was the first luxury brand to get on Facebook.   By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials.   The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange!   Listen to this episode to learn when being seen as innovative is just as important as being innovative.  

Timestamps

00:00:00 - Introduction

00:01:26 - The power of perception

00:02:32 - Burberry's radical transformation

00:03:32 - Burberry's digital innovation

00:05:42 - Aligning brand perception with strategic innovation.

00:07:35 - Branding and Public perception

00:09:30 - Innovation strategies

00:10:29 - Public innovation as a strategic business tool

00:12:21 - Conclusion

 

For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation

 

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