Tech for Non-Techies

If you're thinking about joining Tech for Non-Technical Founders, this episode is for you. In this episode, I walk you through exactly what you'll be doing for the next 6 weeks—and where your app, platform, or marketplace will be by the end of February. When you listen to this episode, you will learn: What "going from 0 to 1" actually means for your tech venture The million-dollar skill most founders skip (and why it costs them $100K+) Why talking to real users is harder than learning to code — and more important How the 1:1 coaching works with me and Rags Vadali (Instagram filters, YouTube Partner Program) The ROI math: why $2K now saves you $20K+ later Enrollment closes Tuesday, January 20 at midnight ET. Only 10 spots available. Join Tech for Non-Technical Founders: techfornontechies.co/offer Or book a call if you have questions. This January only: Get 1:1 product coaching from Rags Vadali—the product leader who launched Instagram filters to 600 million people and the YouTube Partner program. This is mentorship you'd normally only get at top accelerators like Techstars (for 6% of your equity) or at a top MBA program like Chicago Booth ($180K tuition). You get it for $2,000. If you're ready to stop thinking and start building, this is how you do it.

It is harder to raise funding as a non-technical founder as a non-technical one. Some of this is silly stigma, but some of it is reasonable risk awareness. Investors aren't worried that you can't code. They are worried you'll burn through their money because you don't know how to get a tech product made - and they don't want you to learn on their dime. I get that. In this episode, I break down why non-technical founders face more skepticism in fundraising — and what actually changes the conversation. In this episode, you will hear: Why investors don't care if you can code — and what they're actually judging instead How non-technical founders accidentally burn $100k+ before product-market fit (and how to avoid it) The fastest way to turn investor skepticism into confidence without pretending to be technical What a credible product and hiring plan looks like when you're asking for someone else's money Resources from this Episode FREE class: How to raise capital as a non-technical founder. Join this class to learn: The system I used to raise $1 million from investors Mistakes non-technical founders make when fundraising & how to avoid them Key points you must include in your investment pitch if you're a non-technical founder Sign up here: https://www.techfornontechies.co/capital Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/287-why-investors-fund-non-technical-founders-and-why-they-don-t

Even billion-dollar teams start simple first. Rags Vadali's team at Meta gave small businesses in Brazil two phones—one red, one blue—and spent two months tracking every customer message in a spreadsheet. No fancy tech. No code. Just analog data collection. That experiment validated what became a $5 billion product. In this episode, Rags explains why the hardest part of building a tech product has nothing to do with technology—and why non-technical founders who understand this have a massive advantage in 2026. What you'll learn: Why Meta validated billion-dollar products with spreadsheets before writing code The difference between what to build (your job) and how to build it (AI's job) Why talking to customers beats "figuring it out" behind your computer Why 2026 is the best time in history for non-technical founders to start If you're ready to stop overthinking and start building, this episode will show you exactly where to begin. P.S. This January, Rags is joining Tech for Non-Technical Founders as a guest instructor. If you want 1:1 coaching from someone who has launched products to 600 million people, enrollment opens January 13th. Details at the end of the episode. Resources from this Episode FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster Join this class to learn: The 2-step framework to go from idea to scalable tech product Why smart business owners waste $100k+ on their first tech venture—and how to avoid it When AI helps vs. when it destroys products (and your ROI) Sign up here: https://www.techfornontechies.co/january Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/286-lessons-from-meta-and-google-for-non-technical-founders-in-2026

Most people assume turning an idea into revenue takes years. Turns out, that belief slows more projects down than tech ever does. In just seven months, Noor Alderazi, founder of Tamam Technologies, went from idea to a live product with paying customers. No technical background. No bloated development team. No guesswork. This episode of Tech for Non-Techies breaks down what actually made the speed possible. Using AI to prototype before spending real money. Starting with a painfully specific B2B problem. Letting customers—not opinions—decide what got built. Sophia walks through how Noor treated tech as a business tool, not a science experiment, and why that approach helped her secure $65,000 in equity-free funding along the way. If you're sitting on an idea and wondering what "doing it right" really looks like, this is the playbook. In this episode, you will hear: AI used for rapid prototyping without locking into the wrong build A niche B2B pain point that made early revenue easier, not harder The cost of building too soon and how to avoid it What helped Tamam Technologies secure $65,000 in equity-free funding Resources from this Episode FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster Join this class to learn: The 2-step framework to go from idea to scalable tech product Why smart business owners waste $100k+ on their first tech venture—and how to avoid it When AI helps vs. when it destroys products (and your ROI) Sign up here: https://www.techfornontechies.co/january Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/285-from-idea-to-revenue-in-7-months-how-this-non-technical-founder-did-it

Most people think the upside of building a tech company comes after success. Turns out, a lot changes long before that. The moment you start building something technical, your professional gravity shifts. Doors open. Conversations change. People listen differently. Some offer to pay you for your expertise. In this episode of Tech for Non-Techies, Sophia breaks down the benefits that show up early — before scale, exits, or headlines. Not hype. Not hustle culture. Just the quiet upgrades that compound over time. This episode is for experienced operators and business leaders who sense a gap in their market and are wondering whether it's worth acting on. In this episode, you will hear: Why building a tech product instantly reframes how others see your judgment and credibility The CEO-level skills you develop early and why they raise your earning ceiling How becoming "harder to bullshit" saves time, money, and bad decisions The social and professional compounding effect most people never see coming Resources from this Episode FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster Join this class to learn: The 2-step framework to go from idea to scalable tech product Why smart business owners waste $100k+ on their first tech venture—and how to avoid it When AI helps vs. when it destroys products (and your ROI) Sign up here: https://www.techfornontechies.co/january Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/284-the-unexpected-upside-of-becoming-a-tech-founder-before-you-ever-succeed

You've built a successful business before. So why does tech feel harder than it should? Here's the uncomfortable truth. The instincts that made you successful offline can quietly sabotage you when you build tech or add AI. In this episode of Tech for Non-Techies, Sophia breaks down the four traps she sees again and again among high-performing business owners. Not beginner mistakes. Smart, expensive ones. You'll learn why working harder often backfires, why "moving fast" can burn cash, and why delegation without product leadership creates chaos. Plus, what to do instead of learning to code or wasting six figures. This is about thinking clearly, sequencing correctly, and using your strengths without letting them turn into blind spots. In this episode, you will hear: Why doing "hard things" in tech often leads to burnout — not progress The quiet reason speed destroys value before a product is validated What happens when developers build their vision instead of yours The hidden cost of following tech advice that wasn't made for business leaders Resources from this Episode FREE class: From Business Owner to Tech Founder, without the $100,000 developer disaster Join this class to learn: The 2-step framework to go from idea to scalable tech product Why smart business owners waste $100k+ on their first tech venture—and how to avoid it When AI helps vs. when it destroys products (and your ROI) Sign up here: https://www.techfornontechies.co/january Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/283-why-successful-business-owners-fail-at-tech

Most people dive into tools, stacks, and AI hacks the moment a new idea lands. Sadly, that's the fastest way to burn cash and momentum. Here's the thing: before you touch a single line of tech, you need to master the skillset the best companies in the world return to again and again — the skillset that actually creates traction. In this episode of Tech for Non-Techies, Sophia breaks down the five core product-innovation skills every modern business leader must build long before worrying about Bubble, React, or any new AI tool. You'll hear real examples, simple frameworks, and the mindset shift that separates people who waste months building the wrong thing from those who get paying customers fast. In this episode, you will hear: The hidden trap that makes smart people obsess over tech too early How a simple prototype and five honest conversations can save months of work What separates useful user feedback from polite lies The habit innovative companies like Amazon repeat long after they scale Resources from this Episode Free AI Mini-Workshop for Non-Technical Founders Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Check out the Tech for Non-Technical Founders program https://www.techfornontechies.co/tech-for-non-technical-founders Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/282-5-skills-to-master-before-you-worry-about-tech

People often think a technical partner will solve their product problems overnight. Sadly, it rarely works that way. Before you hand over equity to someone who can write code, you need to know what you're actually giving up. In this episode of Tech for Non-Techies, Sophia lays out the five risks that quietly derail teams when they rush into technical partnerships. You'll learn how to protect your ownership, lead product confidently without coding, and build enough traction to attract the right technical partner — on your terms. In this episode, you will hear: The equity mistake that quietly sinks early-stage teams Why "someone who codes" is not the same as a true technical partner The traction-building moves that attract high-caliber tech talent The one skill non-technical leaders must build before sharing ownership Resources from this Episode Free AI Mini-Workshop for Non-Technical Founders Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/281-before-you-bring-on-a-technical-co-founder-listen-to-this

A popular debate is "build vs buy." Sadly, that's the wrong question. Here's the thing: shiny features and clever dashboards don't matter if you're solving the wrong problem. And picking the wrong path—custom tech when you don't need it, or off-the-shelf when it can't support your ambitions—can cost you six figures and months of lost momentum. In this episode of Tech for Non-Techies, Sophia walks you through a simple four-question scorecard to cut through the noise and make the right choice for your business. No jargon. No hype. Just a clear decision-making framework grounded in real founder behavior, operational limits, and what actually differentiates a tech venture today. In this episode, you will hear: The hidden trap founders fall into when they start with the solution instead of the problem When "good enough" off-the-shelf tools beat custom builds hands-down The scorecard Sophia uses to judge whether tech can become your competitive moat How to avoid blowing six figures on custom software you never needed Resources from this Episode Free AI Mini-Workshop for Non-Technical Founders Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/280-the-build-vs-buy-framework-when-off-the-shelf-wins-and-when-custom-tech-is-worth-it

Founders assume that if they just hire "good developers," the product will magically take shape. Sadly, that's rarely what happens. Too many non-technical founders burn through $50K … $80K … even $100K, only to end up with half-baked code and zero users. Not because they're careless but because they skip the unsexy, zero-glamour work that actually protects their budget. In this episode of Tech for Non-Techies, Sophia Matveeva breaks down the real reason this problem keeps happening and what to do if you're already deep in the mess. In this episode, you will hear: The hidden trap that causes founders to waste $50K–$100K before they even realise it Why skipping design validation guarantees confusion, rework, and blown budgets What to salvage from a broken build and what to ruthlessly cut The one mindset shift that stops perfectionism from quietly killing your product Resources from this Episode Free AI Mini-Workshop for Non-Technical Founders Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you. For the full transcript, go to https://www.techfornontechies.co/blog/279-what-to-do-if-you-ve-already-spent-100k-on-developers-and-have-nothing-to-show-for-it.