

263. The feature factory trap: when output doesn’t equal progress
Why do so many software teams feel busy — but deliver so little value?
Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress.
Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of over-planning, feature overload, and technical debt.
Listen to learn:
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Why planning more often leads to less progress
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What non-technical leaders need to ask their tech teams
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How to find your team’s bottleneck (and why that changes over time)
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The 4 stages of becoming a high-velocity software team
If you’re a founder, product leader, or innovation exec frustrated by slow progress, this episode will give you the mindset and tools to course-correct.
Follow Thanos Diacakis on LinkedIn and on his website.
Chapters
02:01 — Stop planning, start shipping
06:16 — Software isn’t construction: you can’t forecast innovation
09:58 — The 4 stages of high-velocity teams
13:56 — Spot the bottleneck, fix the system
20:11 — How business and tech teams can actually work together
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For the full transcript, go here: https://www.techfornontechies.co/blog/263-the-feature-factory-trap-when-output-doesnt-equal-progress