The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times.  But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does. She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enough. Listen to this episode to learn: Why the designer skill set is most like the CEO skill set Why the Design Thinking process, as described in business books, isn't enough to understand what designers really do How to balance competing demands: what to do when customers, investors, and sales teams all want different things Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: McKinsey: Are you asking enough from your design leaders? ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services. Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or an investor. In this episode, you will learn: Why the Design Thinking market is growing Who the key Design Thinking market participants are (clue: it's not just designers) Why leaders are hiring more designers and innovation agencies Three steps to make the popularity of Design Thinking work for you This is part 3 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: Market Research Guru: Design Thinking industry research report ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey. Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you can do to succeed instead, both as a company and as an individual. Listen to this episode to learn: Two main reasons why most digital transformations fail  How to design your own curriculum to succeed as a Digital Leader Three steps to demystify tech for you or your organisation  This is part 2 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: McKinsey: Eight CEO Priorities for 2024 ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it.  Listen to this episode to learn: The difference between Generative AI vs Large Language Models Why generative AI could get you sued Which industries generative AI and LLMs will disrupt in 2024 and why How to prepare for the LLM revolution in 2024 if you're an innovator, corporate leader or investor This is part 1 of the 2024 tech predictions mini-series. Join our January program & have your best year yet: Design for Growth  Resources mentioned in this episode: Algolia: Large language models (LLMs) vs generative AI: what’s the difference?   ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

In this episode, you will get four suggestions for shows about Big Tech, AI,  billionaire founders and white collar criminals. Sophia Matveeva's top entertainment suggestions that will teach you: How Facebook was created What happens to founding teams when companies get successful How to convince powerful investors to fund you when you have nothing How social media companies work from the inside What happens when a robot develops consciousness Join our January program & get Early Bird pricing: Design for Growth  ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.   

Design methodologies help businesses make more money and build products users love. Learn how this works from industrial designer and YouTube star John Mauriello. In this episode you will learn: What industrial design is Why design thinking helps companies succeed What a user interview should be like (and why founders are really bad at them) Why technical founders tend to ignore the user of their product (to their detriment) Why digital designers are nicer people than industrial designers Check out Design Theory, John Mauriello's popular YouTube channel. --- Join our January program & get Early Bird pricing: Design for Growth  ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem. Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems, so you can capture this multi-billion dollar opportunity. You will learn: Why privacy is a feature on Apple, but not on Android How apps make money on Apple vs on Android The core tech differences between Apple and Android ecosystems and how that impacts business models How to decide where to release your app Join our January program & get Early Bird pricing: Design for Growth ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman.  Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science.  Listen to this episode to learn the most important lessons from his best known book: Design of Everyday Things.  You will learn:  How to use the 5 why process to understand what the problem really is  Why human error doesn’t really exist  Why marketing and product development can be warring factions Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade. ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to make a radical change, and hired Bracken Darrell as its CEO. Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.  Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization. Listen to this episode to learn: What Bracken Darrell did to turn around Logitech's fortunes Where he cut spending and where he increased it Which key hire helped him turn Logitech around How design thinking changed the entire company from the inside Join our January workshop & get Early Bird pricing: Design 2024 to be Your Best Year Yet Resources mentioned in this episode: The Storied Future podcast: The CEO who's designing the future Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea CRM.org: How Logitech Designed a New Future for Themselves ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.