
Tech for Non-Techies
Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business.
Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today.
Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder.
Tech for Non-Techies is for:
- Leaders in corporates going through digital transformation
- Non-technical founders
- Professionals who want to transition into a career in tech
- Tech investors
Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.
Latest episodes

Jul 3, 2024 • 28min
210: The Rainmaking show: how to get TECH CLIENTS in professional services
Do you want to have tech companies and venture capitalists as your clients? This can be very lucrative and interesting. If the answer is yes, listen to this episode. This interview was originally aired on the Rainmaking Podcast with Scott Love. Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies For more free career & tech lessons, subcribe to Tech for Non-Techies on Apple Spotify YouTube To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

Jun 26, 2024 • 14min
209. Top 5 Career Skills for the Digital Age
If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough. Listen to this episode to learn the key skills every professional needs to thrive. This episode is for founders and employees. In this episode, you will learn: How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Timestamps: 03:08 Developing Your Primary Skill Set and Unique Insight 05:03 Speaking Tech: Collaborating with Tech Colleagues 06:59 Using AI to Improve Productivity 08:22 Mastering Personal Branding for Career Success 10:18 Managing Your Mind: Overcoming Challenges in the Digital Age Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program For more free career & tech lessons, subcribe to Tech for Non-Techies on Apple Spotify YouTube For the transcript, go to: https://www.techfornontechies.co/blog/top-5-career-skills-for-the-digital-age We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

Jun 19, 2024 • 26min
208. Leadership in the Age of AI
AI is a hot topic right now. The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world. But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal. This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today. Listen to this episode to learn: The dangers to organisations and careers when a technology gets overhyped How to approach AI transformation in your organisation When AI enhances jobs and when it replaces humans You will learn from David de Cremer, Dean of the D’Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School. David is the author of The AI-savvy leader: 9 ways to take back control and make AI work -- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jun 12, 2024 • 13min
207. The Business of Tech: introduction to business model innovation
"I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist. To understand how business models get transformed in the Digital Age, listen to this episode. You will learn: What the four core business models are The framework to use if you want to update a business model for the Digital Age Why Apple is a prime example of tech & business model innovation -- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Jun 5, 2024 • 15min
206. How to choose the right No Code tools for your project
No code tools can help you build an app for just 1% of the cost that you would pay developers. Amazing! But how do you know which no code tools to use? Listen to this episode to find out. In this episode, you will learn: The four questions you need to answer to help you choose the right No Code tool What to know about your user before you start building a tool Why you don't need to worry about scale from the start -- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

May 29, 2024 • 16min
205. What the No Code Revolution is and why it matters
No code tools have opened opportunities up for innovators, and especially for non-technical founders. But, they have their limits, and not everybody thinks that they’re a great idea. Listen to this episode to learn what the No Code revolution is and when No code tools are a must have, and when they should be avoided. In this episode you will learn: Why successful wealthy corporates choose to use No Code tools instead of building custom software When a start-up founder should use No Code tools, and when to avoid them What No Code tools to use to build an app or an e-learning business Why investors are wary of No Code tools Listen here on Apple Listen here on Spotify -- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

May 22, 2024 • 16min
204. How corporates stay successful. Lessons from The Innovator's Dilemma part 2
As generative AI shakes up industries, those who don't choose to innovate, won't survive. Let's learn from past disruptions. Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow? By understanding how corporates navigated technological change before, we can create a plan for the future. This is part 2 in this mini series on The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen. Listen to this episode to learn: Why corporate leaders choose to ignore new opportunities and what to do about it What is reasonable to expect of an innovation unit (and what isn't) When tolerating failure is appropriate and when it's unacceptable FREE GUIDE: Innovate but how? the pragmatist's guide to growth (in business & in life) --- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

May 15, 2024 • 19min
203. Why do great companies fail? Innovator's Dilemma part 1
Clayton M. Christensen, the mastermind behind the term 'disruptive innovation,' explores why giants like Kodak and Blockbuster faltered in the digital age. He reveals that successful companies can be blindsided by disruptive startups, often ignoring emerging threats. Listeners learn why prioritizing customer feedback can backfire and how low-budget startups can outmaneuver established firms. Utilizing case studies, Christensen emphasizes the urgent need for adaptability in business strategy to avoid falling victim to the very innovations they once led.

May 8, 2024 • 17min
202. The opportunity is NOW
There is a gap between when a technology gets invented, and its wide adaption. In this gap, is exactly where the best opportunities lie. Listen to this episode to learn why we are in the time of opportunity, and how to make the most of it. You will learn: What the path that electricity took from invention to adaption can teach us about digital transformation today Why companies still have terrible chatbots, while ChatGPT was the most popular app of all time Three steps to make the most of today's opportunity Podcast episodes mentioned in this episode: 101. How companies really use AI 128. Business reality doesn’t match AI hype (yet) 155. How generative AI is changing business and the economy FREE Course: 5 Tech Concepts Every Business Leader Needs To Know --- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include Blackstone x Techstars Launchpad, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

May 1, 2024 • 30min
201. What can lawyers teach tech founders?
Today, less than 10% of Fortune 500 companies are considered to be tech companies. We are still at the beginning of the tech opportunity. You don’t have to be a technologist to benefit from this rising tide. If you work in professional services and wondering which client niche to pick, the tech sector is a very good bet. There will be new companies being formed and bought, stock market IPOs and licensing deals to be made. As the tech sector grows, innovators and their investors will need to work with lawyers, bankers and accountants. They will chose those who understand the industry. If you want that to be you, listen to this episode and come to our free class for lawyers. In this episode, you will learn from Daniel Glazer, Managing Partner of Wilson Sonsini's London office. Wilson Sonsini specialises in advising tech companies and venture capitalists, and has its origins in Silicon Valley. In this episode you will learn: The difference between a lawyer and a strategic advisor What lawyers need to know about tech to advise tech clients What kind of help lawyers offer start-ups as they grow Differences between the US and UK legal systems FREE Class: Get Tech Clients! Introduction to Tech for Lawyers --- To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include Blackstone x Techstars Launchpad, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.