Why do some people struggle to be valued for their skillset while others have opportunities coming to them?  Most jobs do not get advertised. VCs turn down most of the start-ups that pitch to them. And yet, recruiters work to track down candidates and investors hustle to get on the best founders' cap tables. Why does this happen? To find out, listen to this week's episode. Come this FREE masterclass: Stand out: How to make opportunities come to you You will learn how to: Stand out as a Digital Leader Get found by recruiters, investors and the hottest start-ups Make the power dynamic work for you  Hear case studies from founders, top execs and investors   ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

Having a digital skillset isn't enough. You must be SEEN as a Digital Leader & KNOWN for your expertise. Listen to this podcast episode if you want opportunities to come to you.  You will learn: How headhunters and conference organizers look for candidates and speakers Why your LinkedIn profile needs to speak to two audiences simultaneously (and what they are) Two changes you can make today to make opportunities come to you Join Be SEEN as a Digital Leader on 16 April You will learn: What executive recruiters look for on LinkedIn today Simple hacks to update your personal brand as a Digital Leader Strategies specifically aimed to highlight digital innovation skills Apply here.  ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

Humans invent technology and then technology changes humans. It was ever thus. The biggest technological trend today is artificial intelligence. if you want to be an insightful leader in the Digital Age, you do need to understand what AI is doing to us, so you can reap the benefits and minimise the costs. In this episode you will learn from Dr Tomas Chamorro-Premuzic, author of I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. You will learn: How AI is making us more predictable and dull What to do to use AI to be creative instead How to make generative AI tools like ChatGPT work for you instead of against you ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter. 

Some technologies lose businesses money and put off their customers. So why do businesses use them? The technical term is shiny object syndrome! We waste money and make bad decisions when we forget that technology is a tool, not an end in itself. The role of a true Digital Leader is to discern when tech creates value and when it doesn't. This podcast episode will help you do that.  You will learn: A key question to ask when considering a new technology A case study of when tech loses bars and restaurants money Demystify Digital - tech masterclass for business leaders ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter.   

Successful professionals need to mix their domain expertise with meta skills to thrive. These transferable skills apply to any industry. Without them, the way to the C Suite is closed. Listen to this short episode to learn what they are and how to get them. Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube and TikTok will make you smarter. 

Dr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her dental clinic, thus losing her income and leaving her patients in the lurch. Not one to sit still, Dr Sandor created a telehealth app to treat her patients remotely. Her patients loved it, and today GoodCheckUp helps dentists around the US treat patients and generate incomes. Dr Sandor had to learn to speak tech, so she could be an effective leader and collaborate with her tech team. But, she spends most of her time thinking about the user, not the technology. This is why people want to use her product. This is a great episode for: founders corporate innovators product managers tech investors If you’re inspired by Dr Sandor’s success and want to build a tech venture as a non-technical founder, you need the Tech for Non-Technical Founders course in our membership. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline. Listen to this episode to learn why this happens and what to do about it.  Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube and TikTok will make you smarter. 

Most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product." Maurya is the author of Running Lean: Iterate from Plan A to a Plan that works, and creator of the Business Model Canvas. Listen to this episode for three core lessons all innovators need to know to build businesses and products in a world of uncertainty.  The most important thing to remember is that businesses are living creatures that are co-created with their customers. This is the same of tech products: apps, sites and algorithms get released, then people use them, the product makers analyse behaviour and then make a better version. This is why Maurya says (and I agree) that writing a business plan is a form of waste. It takes a long time to do and is usually an exercise in imagination. It is better to create a Lean Model Canvas and iterate your business plan as you would your product - with feedback from your users. Watch the full lesson on the Tech for Non-Techies YouTube channel: Running Lean Book Review: Tech for Non-Techies Book Club.   ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube and TikTok will make you smarter. 

The metaverse hasn't yet gone mainstream, but it is already changing changing how we work and play. For some companies, the metaverse is their digital transformation, which makes understanding it a key Digital Leadership skill today. Listen to this short episode to hear the most sensible explanation of where the metaverse matters today. ----- Watch more FREE LESSONS on the Tech for Non-Techies YouTube channel. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube and TikTok will make you smarter.    (Photo by Uriel Soberanes on Unsplash)

If you are not a developer or a data scientist, you don’t know what you don’t know about  tech. This is a very uncomfortable feeling, especially for high achievers, who were trained to believe that success meant knowing everything. Listen to this episode for five tips on how to make the right decisions about tech as a business leader in a world of digital unknown unknowns. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. -----   Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.   What happens when you apply for a consultation call: Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube and TikTok will make you smarter.