The Content 10x Podcast

As content marketers, we want our content to be next-level-stop-scrolling amazing. It has to be to cut through the noise. But when we’re stuck in a busy cycle of creating and repurposing content on a daily, weekly or monthly basis it’s hard to maintain the high standards we need – and when the core content is average, the repurposed content comes out as equally average. In this week’s episode, Amy focuses on how we can be doing more with less in order to maintain those high-standards we want and need to achieve with our content. Find out:Mistakes people often make when it comes to content creation How this can impact your repurposing effortsThe ‘right way’ for doing more with lessImportant links & mentions:How to scale your business with content with Daniel Priestley https://www.content10x.com/scale-your-business-with-content/ Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

An engaged, thriving community is the dream of every content marketer. But how do you use your content to build one? Our podcast guest is award-winning podcaster and presenter coach, Kate Cocker, whose podcast, Everyday Positivity, won the Best Daily Podcast at the British Podcast Awards. It delivers a short, powerful daily snippet that really resonates with the listenership and has blossomed into a thriving community. Part of the reason why Everyday Positivity won this fantastic award was because it has such an engaged community that runs alongside it. And, Kate says, it’s her amazing community that often provides the content that she repurposes into more podcast episodes. It’s the great circle of content repurposing! In this episode find out:Why it’s valuable to build a community to go alongside your contentHow to choose the right platformThe repurposing potential that comes from having an engaged community Important links & mentions:Everyday Positivity http://thepresentercoach.co.uk/everyday-positivity/Everyday Positivity with Kate Cocker Facebook Group https://www.facebook.com/groups/youreverydaypositivityContent10x.com https://www.content10x.com/Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you heard of scorecard marketing? A scorecard is a questionnaire/quiz but instead of just collecting answers it immediately responds with a personalized report. It’s a valuable lead magnet for you, and your audience gets so much value from it too. The good news is, scorecard marketing and content repurposing go hand in hand. In this episode discover everything you need to know about repurposing for scorecard marketing.Find out:Why scorecard marketing presents benefits for both your audience (tailored content) and your business (warm leads and useful insights)How you can repurpose content to create your scorecardThe ongoing repurposing opportunities from your scorecard If you want see an example of scorecard marketing in action and discover if you’re getting the maximum value from your content take our scorecard!It’s called The Content 10x Repurposing Effectiveness Scorecard – it asks 21 quick-fire questions about your repurposing strategy, systems and processes, and people and resources. Then it uses the data to create a tailored report packed full of tips and advice on how and where to improve. Important links & mentions:The Content 10x Content Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/Content10x.com https://www.content10x.com/How to Scale Your Business with Content with Daniel Priestley https://www.content10x.com/scale-your-business-with-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Does your team have a content repurposing mindset? While systems and processes are important when it comes to your content repurposing, so is having the right mindset. If you’re team aren’t approaching content creation with a content repurposing mindset, you could be missing out on a myriad of ways to maximize the content you have worked so hard on. In this episode, Amy focuses on what a content repurposing mindset means and how to encourage it in your team. Find out:What a content repurposing mindset isWhy it’s important to encourage this mindset in your team 4 ways to ensure this mindset becomes part of your team culture Important links & mentions:Content 10x.com https://www.content10x.com/Content Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/Episode 255 How to Develop Systems and Processes for Content Repurposing https://www.content10x.com/255Episode 238 How to Segment your Content for Ultimate Repurposing https://www.content10x.com/238My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too. Effective systems and processes help you achieve consistency, which is important for your audience and liked by algorithms – it also helps you manage your workflow. Plus, they can ensure you repeat successes and avoid repeating mistakes. They improve team work too. That’s why they are an absolute must for your content repurposing. Listen to this episode to find out: 3 reasons why systems and processes work for content repurposingHow to implement systems and processesTop tips when it comes to software and SOPsImportant links & mentions:Content 10x: https://www.content10x.com Episode 171 https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to maximize ROI and re-energize your content marketing. Find out:All about the ‘Who not How’ conceptHow it applies to content repurposingWhy teamwork makes the dream workImportant links & mentions:Content 10x: https://www.content10x.com/ Content 10x Newsletter: https://www.content10x.com/newsletter/ Episode 171 – 7 Reasons Why You Should Create Episodic Content: https://www.content10x.com/171 ‘Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork’: https://whonothow.com/#BuyBook My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for LinkedIn specifically?In this episode, Alicia Henderson, a LinkedIn Video and Business Strategist, shares her top tips on how to create binge-worthy videos for LinkedIn.Find out:The ideal formats and lengths for LinkedIn videosWhy providing solutions to problems is importantHow to tackle anxiety in front of the cameraImportant links & mentions:Alicia’s LinkedIn: https://www.linkedin.com/in/aliciahendersonbiz/ Alicia’s Twitter: https://twitter.com/ahendersonbiz Alicia’s Instagram: https://www.instagram.com/aliciahendersonbiz/ Alicia’s website: https://aliciahenderson.biz/ How to Create Captivating Video Content with Mike Ganino: https://www.content10x.com/how-to-create-captivating-video-content-with-mike-ganino/Our LinkedIn 10x service: https://www.content10x.com/linkedin10x/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, there has been a huge rise in the significance of YouTube Shorts. So, how do these short videos differ from the others, and how can you utilize content repurposing to get noticed? In this episode, Amy looks at YouTube Shorts and dissects what you need to know when repurposing content for this feature.Find out:The differences between YouTube Shorts, TikTok and Instagram ReelsA step-by-step guide on how to use itWhy you should repurpose content for YouTube ShortsImportant links & mentions:Content 10x: https://www.content10x.com/Content 10x Newsletter: https://www.content10x.com/newsletter Episode 236 – TikTok for Business: How to Repurpose TikTok Videos: https://www.content10x.com/236 Episode 246 – Converting Short-Form New Fans to Long-Form Superfans: https://www.content10x.com/246 Earthweb’s report on YouTube statistics in 2022: https://earthweb.com/youtube-shorts-statistics/#:~:text=Key%20YouTube%20Shorts%20Statistics%20for%202022,-2%20billion%20people&text=YouTube%20Shorts%20receives%2015%20billion,million%20YouTube%20Shorts%20creator's%20fund Filmora article: https://filmora.wondershare.com/youtube/youtube-shorts-vs-tiktok.html Creator Insider video: https://www.youtube.com/watch?v=DY_oxuM8niQ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you considered creating an online course? Well, maybe now is the time!Global Market Insights claim the global e-learning market surpassed $315 billion in 2021. It’s a booming industry, the demand is still strong and there’s room for more!Good news! If you’re sitting on a mountain of content from across multiple platforms, you may be able to repurpose it into the basis of a great course.In this episode, Amy shares three types of content you can repurpose into a course and provides advice on how to do so.Find out:The benefits of creating an online courseWhy now is the time to get started3 ways to repurpose your existing content into an online courseImportant links & mentions: Content 10x: https://www.content10x.com/ Episode 109 – Creating Online Courses by Repurposing Content with Teresa Heath-Wareing: https://www.content10x.com/109 Episode 241 – How to Incorporate Animation in Your Repurposing Plan with Christine MacKay: https://www.content10x.com/241 Episode 247 – How to Create Content with a Video-First Approach: https://www.content10x.com/247 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads.In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it. Find out:What a white paper is (and isn’t!) Why a white paper is worth creating, if you’ve got the right contentA step-by-step on how to create your own white paper with the power of repurposingImportant links & mentions:https://www.content10x.com/repurpose-long-form-content-into-longer-form-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter