The Content 10x Podcast Content Marketing: Knowing when Enough is Enough with Robert Rose
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start.
Robert is the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute, as well as being a best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing.
He joins Amy on this episode of the Content 10x Podcast to talk about when enough is enough with your content, and how to measure impact.
Find out:
- Why content marketers should approach content like a game of golf
- How to know when enough is enough and the problem with a ‘more more more’ approach
- When it’s time to move from being a ‘content factory’ to having a more considered approach, and
- Why setting objectives for your content, and what you’re trying to achieve with it, is vital to success…
Important links & mentions:
- The Content Advisory contentadvisory.net/
- Content Marketing Institute contentmarketinginstitute.com/
- Robert Rose on LinkedIn https://www.linkedin.com/in/robrose/
- Twitter https://twitter.com/Robert_Rose
- Content10x.com https://www.content10x.com/
- Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/
- My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter