The Content 10x Podcast

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges. Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content. But how do you convert those casual short-form content fans into consumers of your long-form content?Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert. Listen to this episode to learn how to tempt people to consume your long-form content. Find out:Why a focus on quality with short-form content is important, and why platform research is keyWho is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider thisHow to repurposing long-form content into short form content in order to convert casual fans into superfans!Important links & mentions:Content 10x: https://www.content10x.comEpisode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134 Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204 Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span. My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you creating content for Pinterest? If not, why not? As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you?In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest.Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on how to enhance your current content strategy on the app.She shares advice on how to stay true to your audience and touches on challenges you may face before finding success on Pinterest!Find out:How to enhance your strategy with PinterestWhy creating promotional content works and how to do itThe best ways to repurpose on Pinterest from graphics to case studiesImportant links & mentions:Kate’s LinkedIn: https://www.linkedin.com/in/kate-ahl/Simple Pin Media: https://www.simplepinmedia.com/Simple Pin Media’s Twitter: https://twitter.com/simplepinmediaOur previous blog post/podcast episode with Kate Ahl: https://www.content10x.com/30My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that?Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the marketing funnel. In this episode, Amy explores 5 effective ways customer interviews can be repurposed to support your content marketing strategy.Find out:Three reasons why performing customer interviews is useful Why it’s so important to hit that record button – either video or audioHow they can inspire new content ideasImportant links & mentions:Content 10x: https://www.content10x.com/ Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ Inc. article – 6 Tips for Writing Compelling Thought Leadership Articles: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-leadership-articles.html My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential?If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different types of videos that can be repurposed!In this episode of The Content 10x Podcast, find out:How to boost the potential of 10 different types of videosWhat videos can be repurposed into The approach we took to help a client repurpose video content from a 1-day event into 6+ months’ worth of content Important links & mentions:Content 10x: https://www.content10x.com/Episode 33 –Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-broganEpisode 176 – Why You Should Repurpose Your Livestream Videos with Matt Pierce: https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ Episode 225 – How to Repurpose a Virtual Event with Mark Huber: https://www.content10x.com/repurpose-a-virtual-event/ Talk 10x service: https://www.content10x.com/talk10x/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  This is the case whether it’s a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content.In this episode, we discuss how to give your event content a new lease of life, why taking a different approach to event content could help your business get noticed and learn 4 key types of event content teeming with repurposing potential.Find out:How Content 10x create content with repurposing in mind for the events we attend 4 key ways you can repurpose event contentHow thinking outside the box (or booth!) could help your brand stand outImportant links & mentions:Content 10x: https://www.content10x.comEpisode 232 – When is the Best Time to Repurpose Your Content?: https://www.content10.com/232My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too. In this episode, Christine MacKay, founder and CEO of Salamandra Animation Studios, shares her top tips on how marketers can use animation in innovative ways to add a new dimension to their content marketing. Christine outlines some the inventive ways Salamandra have used animation and how it appeals to the vast population of visual learners.Find out:Why animation is perfect for making B2B content more engaging The types of content that can be repurposed into animationsHow to repurpose your animations for different platforms and purposesWhy it’s important to nail your brand awareness firstImportant links & mentions:Salamandra official website: https://www.salamandra.uk/Christine’s LinkedIn: https://www.linkedin.com/in/salamandradesigndigital/Salamandra on Twitter: https://twitter.com/salamandraukChristine’s book (Destination Animation)My book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Messing up your lines, kids interrupting, dogs barking, construction workers making a racket…all reasons to press ‘stop’ on your video or audio content and start over. But don’t scrap that screw-up! Could you repurpose your mishaps into new content?It’s useful to keep hold of your mistakes because they have some incredible repurposing potential.Listen to this episode to find out how you can repurpose your bloopers, blunders and outtakes into content that connects with your audience.Find out:Why deleting your bloopers could actually be a big mistakeHow posting your mishaps on TikTok could help you grow a new audienceThree inventive ways you could repurpose your outtakes Important links & mentions:More on repurposing your bloopers: www.content10x.com/240Content 10x on TikTok: https://www.tiktok.com/@content10xMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it?In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI.Find out:The problem with a publish-first, then repurpose approachWhy publishing your content should be like a product launchHow much content we repurposed this podcast episode into BEFORE we published it!Important Links & MentionsContent 10x: https://www.content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterAmy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content.Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content.In this episode, we explain how to streamline your content creation and repurposing and grow brand superfans with content segments.Find out about:What marketers can learn from TV talk show segmentsThe benefits of segmenting your content ­– before you create itHow to create content in segments, with real examplesImportant Links & MentionsThe David Beckham x James Corden clipMore about segmenting your content: www.content10x.com/238My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterAmy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projectsImportant Links & MentionsMichele’s LinkedIn: https://www.linkedin.com/in/michelelinn/ Mantis Research: https://mantisresearch.com/ Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter