The Content 10x Podcast

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.  Find out: What link dumping is (and how to tell if you’re doing it!) The impacts of link dumping How to avoid it and what to do instead Important links & mentions: Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection?  In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by.  Market research is the part of the marketing budget that gets cut first, and the impact of this isn’t seen until the campaign doesn’t connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach.  Find out:  What it means to create content with vs for your audience The benefits of creating content for your audience Examples of how B2B businesses can do this Important links & mentions: 8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste.  In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content!   Find out: What is pillar content? Why it’s beneficial to focus on one medium How to choose the best type of anchor content for your team Important links & mentions: How to Create a Content Brand with John Bonini https//www.content10x.com/293 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Is There a Best Type of Content to Repurpose? https://www.content10x.com/is-there-a-best-type-of-content-to-repurpose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! Can you think of any brands that produce content like that?  John Bonini, founder of Some Good Content, calls these ‘content brands’ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win.  John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he’s now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand.   In this episode, they also talk about the importance of having an ‘anchor medium’ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out: Good examples of content brands and how they’re created Why choosing the right anchor medium is so important How to tell if you’re link dumping Important links & mentions: Some Good Content https://www.somegoodcontent.com/ The Some Good Content Newsletter https://www.somegoodcontent.com/newsletter Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?  We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin!  Find out:  What employee advocacy is and how to get employees’ buy in The types of B2B content that can be repurposed for employee advocacy What to consider when creating B2B content you’d like your employees to amplify  Important links & mentions: How You Employees Can Amplify Your Content with Bradley Keenan https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Why Do People Share Your Content? https://www.content10x.com/why-do-people-share-your-content/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!).  However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience.  In this episode of the Content 10x Podcast, host Amy Woods relooks at some of the brilliant insights that came up in her conversation with Bradley Keenan, Founder of DSMN8, in episode 290 and dissects some of the ways we can make our content more appealing and relatable for our employees.  Find out:  Why people share content The golden rules when creating sharable content How to create B2B marketing content employees want to share  Important links & mentions: How Your Employees Can Amplify Your Content https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8.  The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it.   Bradley joins host Amy Woods on this episode of The Content 10x Podcast to chat about the rise of employee advocacy, mistakes that business owners often make when trying to get employees to share their content, how to go about it the right way and why it works so well when you do.  Find out: Good employee advocacy vs bad Content that works well for this purpose How to use employee advocacy to improve recruitment activity Important links & mentions: Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Bradley’s book https://dsmn8.com/employee-advocacy-book/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance.  Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and allow the years to slip by, without occasionally taking a step back and saying ‘hey, is this even working.’ In this episode of the Content 10x Podcast, we look at the key considerations when updating your content strategy and host Amy Woods reveals some of the main changes that we’re making to ours.  Find out:  How to go about reviewing your content outputs Some of the changes we’re making since reviewing ours Why we’ve decided to make these changes Important links & mentions: The Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ 3 Ways to Review your Content Strategy (and Big Changes since Reviewing ours) https://www.content10x.com/review-your-content-strategy/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out: What constitutes episodic content Why episodic content is better than ‘random acts of content’ 7 benefits of episodic content Important links & mentions: The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

 User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits.  Basically… it’s gold!  So how can you make the most of this marketing gold? Sure, you can reshare but there are so many other ways that you can maximize the impact of UGC through repurposing. In this episode host Amy Woods talks about different types of user-generated content and provides 3 epics ways to repurpose it for B2B.  Find out: What is user-generated content Why it’s good for repurposing 3 ways you can repurpose it for B2B Important links & mentions: Repurposing Customer Stories to Unite and Empower your Team Our case studiesOur book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter