The Content 10x Podcast

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.  In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.  She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies.  She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI.  Find out: Why Ashley loves repurposing presentation slides What is content velocity  How to repurpose LinkedIn comments  Important links & mentions: Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!  To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!  Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey.  This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. Find out: 3 benefits of the podcast that we have seen  3 mistakes to avoid  3 tips for embarking on a B2B podcast Important links & mentions: 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Knowing When Enough is Enough https://www.content10x.com/content-marketing-with-robert-rose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… Find out:What made these LinkedIn posts unique and engagingHow she went about organizing them into an eBookThe ways that AI helped in the process Important links & mentions:Liz on LinkedIn https://www.linkedin.com/in/elizabethelfman/Data.world https://data.world/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.  Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value? Hear host Amy Woods talk through tips for prep plus her top five ways to repurpose long-form B2B content.  Find out:  What to consider before you create your long-form content How to structure content so it repurposes well 5 ways you can plan to repurpose your long-form content Important links & mentions: Daniel Plume on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ How to Avoid Link Dumping https://www.content10x.com/effectively-sharing-links/ 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/transform-your-b2b-report/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?  That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that.  Host Amy Woods asks Daniel to explain each step and why it’s so important not to get ahead of yourself too early, plus the most important step to take before doing that all important final edit.  Find out: What you HAVE to do before you pick up the red pen How to extract the value  How to repurpose a B2B marketing report Important links & mentions: Daniel on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ The best way to repurpose content: Long-form to short-form and visa versa https://www.content10x.com/the-best-way-to-repurpose-content-long-form-to-short-form-or-vice-versa/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.  Find out: What link dumping is (and how to tell if you’re doing it!) The impacts of link dumping How to avoid it and what to do instead Important links & mentions: Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection?  In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by.  Market research is the part of the marketing budget that gets cut first, and the impact of this isn’t seen until the campaign doesn’t connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach.  Find out:  What it means to create content with vs for your audience The benefits of creating content for your audience Examples of how B2B businesses can do this Important links & mentions: 8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste.  In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content!   Find out: What is pillar content? Why it’s beneficial to focus on one medium How to choose the best type of anchor content for your team Important links & mentions: How to Create a Content Brand with John Bonini https//www.content10x.com/293 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Is There a Best Type of Content to Repurpose? https://www.content10x.com/is-there-a-best-type-of-content-to-repurpose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! Can you think of any brands that produce content like that?  John Bonini, founder of Some Good Content, calls these ‘content brands’ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win.  John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he’s now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand.   In this episode, they also talk about the importance of having an ‘anchor medium’ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out: Good examples of content brands and how they’re created Why choosing the right anchor medium is so important How to tell if you’re link dumping Important links & mentions: Some Good Content https://www.somegoodcontent.com/ The Some Good Content Newsletter https://www.somegoodcontent.com/newsletter Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?  We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin!  Find out:  What employee advocacy is and how to get employees’ buy in The types of B2B content that can be repurposed for employee advocacy What to consider when creating B2B content you’d like your employees to amplify  Important links & mentions: How You Employees Can Amplify Your Content with Bradley Keenan https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Why Do People Share Your Content? https://www.content10x.com/why-do-people-share-your-content/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter