The Content 10x Podcast

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.Find out: How Reddit is usedWhy it’s useful for B2B marketersBest practices for B2B marketers on Reddit Important links & mentions:The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention. The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends.  Find out: How to conduct audience research What’s happened in the world of zero-click contentThe impact of AI on search behaviorImportant links & mentions:SparkTogether event https://sparktoro.com/sparktogether/Amanda on LinkedIn https://www.linkedin.com/in/amandanat/Exploring Zero Click Content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI.  Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks.  Tune in to learn how to extend the value of your webinars and reach a broader audience. Find out: Why webinars are great for B2B marketing 10 ways to repurpose your webinar content The benefits of repurposing your webinar  Important links & mentions:Consulting and strategy services https://www.content10x.com/consulting-and-strategy/How to repurpose a talk into a webinar https://www.content10x.com/repurpose-talk-to-webinar/Our webinar page https://www.content10x.com/webinars/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement. Throughout this episode, you’ll hear practical tips and insightful strategies for seamlessly repurposing your talk into a webinar whether it’s a talk to a large audience at an event, or a small presentation internally to colleagues. Find out:Why repurposing a talk into a webinar is effectiveWhat the benefits areTips on how to repurpose your talk into a webinarImportant links & mentions:Our webinar on demand https://www.content10x.com/webinars/Sign up to the Content 10x Insider https://www.content10x.com/newsletter/Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:Why long-form written content is the best type of content to repurposeThe power of generative AI to help with repurposing Why you need a repurposing process Important links & mentions:6Sense https://6sense.com/Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode.Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you…Find out:What we consider to be the biggest insights in the reportWhat they mean for repurposing your content on LinkedInSpecific changes you should know about Important links & mentions:Repurposing from Long to Short with Erica Schneider https://www.content10x.com/repurposing-long-to-short/Algorithm Insights Report 2024 https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024Why LinkedIn carousels are perfect for repurposing https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Editing coach Erica Schneider shares insights on repurposing long-form content into short social posts. She discusses writing awesome hooks, personal branding, and leveraging AI for content creation. Erica's journey from freelance writer to entrepreneur is highlighted, along with tips for writing LinkedIn posts and building a personal brand. Strategies for optimizing social media content and engaging with comments are also discussed.

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach.  She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation!  Find out: The big benefits of content repurposing for a small team How to focus your team on what’s important when it comes to repurposing Why you should choose one channel and dominate before expanding Important links & mentions: Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-fausOur book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.  In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.  She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies.  She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI.  Find out: Why Ashley loves repurposing presentation slides What is content velocity  How to repurpose LinkedIn comments  Important links & mentions: Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!  To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!  Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey.  This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. Find out: 3 benefits of the podcast that we have seen  3 mistakes to avoid  3 tips for embarking on a B2B podcast Important links & mentions: 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Knowing When Enough is Enough https://www.content10x.com/content-marketing-with-robert-rose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter