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The Content 10x Podcast

Repurposing from Long to Short with Erica Schneider

Apr 25, 2024
Editing coach Erica Schneider shares insights on repurposing long-form content into short social posts. She discusses writing awesome hooks, personal branding, and leveraging AI for content creation. Erica's journey from freelance writer to entrepreneur is highlighted, along with tips for writing LinkedIn posts and building a personal brand. Strategies for optimizing social media content and engaging with comments are also discussed.
40:10

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Repurpose long-form content into short, engaging social media posts with Erica Schneider's Long to Short course.
  • Building a powerful personal brand and leveraging AI for content creation are key aspects discussed in the podcast.

Deep dives

Erica's Background and Journey in Content Creation

Erica Schneider shares her transition from freelance writer to entrepreneur, detailing her experiences in the B2B SAS space. She discusses the importance of personal branding for building a high-value network and meeting industry mentors. Her journey from content writer to head of content exemplifies the power of personal branding in networking and career growth.

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