Repurposing from Long to Short with Erica Schneider

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Apr 25, 2024

Editing coach Erica Schneider shares insights on repurposing long-form content into short social posts. She discusses writing awesome hooks, personal branding, and leveraging AI for content creation. Erica's journey from freelance writer to entrepreneur is highlighted, along with tips for writing LinkedIn posts and building a personal brand. Strategies for optimizing social media content and engaging with comments are also discussed.

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ANECDOTE

From Freelance Writer To Founder

Erica started as a freelance writer in 2018 and rose to head of content at a small agency by doing editing, strategy, and ops.
She built a personal platform after a founder challenge and grew to ~80,000 followers, which helped her launch her business six months ago.

ANECDOTE

Agency Push To Build Personal Brands

Tom, the agency founder, encouraged staff to build personal brands with the motto 'leave better than they came'.
Erica credits that push for bringing clients to the agency and expanding her network.

INSIGHT

Long-Form Habits Clash With Social

Long-form writing trains you to support claims with evidence which doesn't fit social's skim-and-scan format.
Social requires snappy copy and different narrative framing than traditional content writing.

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How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.

Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!

In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends…

Find out:

How to identify the best points in your long-form content to repurpose
The top tips for writing excellent LinkedIn posts
Why commenting is so important to building a personal brand

Important links & mentions:

Erica’s Long to Short course https://long-to-short.com/
Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter