The Content 10x Podcast

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content.  In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let’s us into his world of strategic ‘bridge building’ and how he pitches links and ultimately get’s his clients’ content in front of the right people…  Find out: What is a good vs bad link Why quality beats quantity  How to start a pitch for a backlink  Important links & mentions: Alan on Twitter https://twitter.com/AlanGGorilla Growth Gorilla https://www.growthgorilla.co.uk/ Alan on LinkedIn https://www.linkedin.com/in/alangrowthgorilla/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build.   In this episode of the Content 10x Podcast, host Amy Woods takes a look at what constitutes unpolished content and the ways in which you can use it to maximize the impact of your B2B content and really connect with your audience.   Find out:  What unpolished content is Why it’s so valuable  How to repurpose it effectively  Important links & mentions: 10 types of video your business should repurposehttps://www.content10x.com/types-of-video-your-business-should-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content…  Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it?  In this episode, host Amy Woods looks at the different ways you can track and measure the impact of your repurposed content. Find out:  Why tracking the ROI of your repurposed content is so important How to measure your repurposed content  Why you need to consider the opportunity cost of not repurposing Important links & mentions: How to repurpose content for paid social with Jonathan Bland https://www.content10x.com/repurpose-content-for-paid-social/ Content10x.com https://www.content10x.com Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!  Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact…  In this episode of the Content 10x podcast, host Amy Woods looks at the key to getting your brand, content and message in front of a broader audience, whatever the size of your team.  Find out:  Why repurposing makes small marketing teams appear bigger than they are How to repurpose effectively as a small team  The importance of having repurposing systems and processes in place Important links & mentions: Systems and processes for content repurposing https://www.content10x.com/systems-and-processes-for-content-repurposing/ How content repurposing can help with the zero moment of truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ How to use analytics to decide what to repurpose https://www.content10x.com/analytics-decide-content-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every other week https://www.content10x.com/newsletter 

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x podcast, our host Amy Woods talks to co-founder of Omni Lab, Jonathan Bland. Jonathan is a vocal advocate for repurposing and in this conversation they focus on how repurposing can 10x the impact of your webinars, what makes good ad creative and how to repurpose content for paid social.  Find out:  How to repurpose a webinar into social media videos and ads How to run effective ads to dramatically improve the ROI of your webinar  What makes an ad stand out and the types of ads that work Important links & mentions: Jonathan on LinkedIn https://www.linkedin.com/in/jonathan-r-bland/ Omni Lab Consulting on LinkedIn https://www.linkedin.com/company/omni-lab-consulting/ Omni Lab Consulting https://www.omnilabconsulting.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment!  The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants just once!  So, there’s nothing wrong with sharing your best content more than once.  However, no one wants to feel like they’re sounding like a broken record, so what are some of the ways you can avoid this? In this episode of the Content 10x podcast, host Amy Woods looks at 7 ways to avoid sounding repetitive when repurposing.  Find out: How to repurpose your content without repeating  The benefits of people recognizing your repurposed content 7 ways to avoid repetitive repurposing  Important links & mentions: How content repurposing can help you win the zero moment of truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Turning Your Content on It’s Head https://www.content10x.com/turning-your-content-on-its-head/ Content That Converts: How to Repurpose Your Content for Your Marketing Funnel https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/ The Content 10x book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent?  In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the maximum ROI.  Find out: Steps to take before your guest appearances 11 ways to repurpose these guest appearances How to create new content around it  Important links & mentions: The Ultimate Guide to Repurposing Guest Appearances free download https://www.content10x.com/repurpose-appearanceUltimate Guide to Impactful Video Interviews https://www.content10x.com/video-interviews 4th Annual LinkedIn Algorithm Report https://www.linkedin.com/pulse/4th-annual-linkedin-algorithm-research-report-2022-richard-bliss/?trk=pulse-article Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when you reach your last slide and take a bow, it can be repurposed into multiple pieces of content that can ensure you get the maximum return from it. In this episode, host Amy Woods looks at 10 specific ways that you can repurpose your talk after it’s been delivered. PLUS get a free downloadable checklist - The Ultimate Checklist to 10x your Talk. Find out:Why it’s so important to repurpose your talkPreparing your talk for the repurposing opportunities 10 ways to repurpose your talkImportant links & mentions:The Ultimate Checklist to 10x your Talk https://www.content10x.com/10xtalk How To Repurpose Your Speech for Maximum Social Media Impact https://www.content10x.com/how-to-repurpose-your-speech-for-maximum-social-media-impact/Content10x.com https://www.content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and ways to measure your content’s effectiveness. Find out: What it means to optimize contentHow to optimize contentBest tools for researching content topics Important links & mentions:Michael Brenner on LinkedIn https://www.linkedin.com/in/michaelbrenner/Marketing Insider Group https://marketinginsidergroup.com/Content10x.com https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in order to grow your subscription. Find outWhat is Substack?How it works in a B2B contextWays to repurpose content for itImportant links & mentions:Substack https://substack.com/How to grow your email list by repurposing your content https://www.content10x.com/grow-email-list-by-repurposing-content/Content10x https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter