The Content 10x Podcast

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for impactful content. She also looks at the marketing funnel as a whole, how you can use it to structure your content marketing approach, and tips for creating content for every stage. Find out about: Each stage of the marketing funnel  Which content format works best for each stage  How to create and repurpose content to populate your marketing funnel faster Important Links & Mentions The blog post: https://www.content10x.com/286  6 Ways to Repurpose Client Case Studies https://www.content10x.com/repurpose-your-client-case-studies/ Our book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join thousands of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

What makes someone choose your competitor’s product or service instead of yours?  The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we think… It’s speed and responsiveness.  In the latest episode of the Content 10x Podcast, host Amy Woods talks with our friend and returning guest, Jay Baer about his new study and how the findings could help change businesses for the better.  They also dive into in Jay’s success as a tequila influencer and why his background as a marketer helped him to stand out, build an audience at rapid pace, and break into that highly competitive market.  Find out: Why now is the time to win  The most impatient (and patient) generation – and other fascinating findings from Jay’s research How Jay found massive success in a niche field and differences between B2B and B2C Important links & mentions: The Time to Win – The Consumer Patience Study The Time To Win book Jay’s Tequila website  Jay on TikTok Our book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that.  In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics that came out of this highly-reputable industry report, and why these findings emphasize the importance of repurposing your content (podcast or not, this applies across to all content creators). Plus get top tips on repurposing your podcast for YouTube and social media platforms.  Find out:  Interesting findings from the Podcast Download Spring 2023 Report What they mean for the reach and distribution of your podcast content Why we need to think laterally when distributing our content  Important links & mentions: The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report How to repurpose your podcast for YouTube Amy’s book - Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team.  These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented in a way that addresses them as team members and partners all working towards the same goals.  In this episode of the Content 10x podcast, host Amy Woods looks at the benefits of sharing customer stories internally (the good one and even the not so good ones!) Plus, seven engaging ways to do it.Find out: Why it’s important to repurpose customer stories internally What can be learned from customer stories 7 ways to repurpose customer stories for internal communication Important links & mentions: 6 ways to repurpose your client case studies https://www.content10x.com/repurpose-your-client-case-studies/ Our case studies page https://www.content10x.com/case-studies/ Content 10x https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails.  By providing valuable and useful information that grabs attention, you can transform your outreach efforts and improve your chances of success.  We look at 3 strategies for switching up the way you use content in order to enhance your business development and aid the sales process.  Find out:  How to reach out to prospects and leads with valuable content What type of content works well in business development How to repurpose content to nurture leads  Important links & mentions: Our case studies https://www.content10x.com/case-studies/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content.  In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let’s us into his world of strategic ‘bridge building’ and how he pitches links and ultimately get’s his clients’ content in front of the right people…  Find out: What is a good vs bad link Why quality beats quantity  How to start a pitch for a backlink  Important links & mentions: Alan on Twitter https://twitter.com/AlanGGorilla Growth Gorilla https://www.growthgorilla.co.uk/ Alan on LinkedIn https://www.linkedin.com/in/alangrowthgorilla/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build.   In this episode of the Content 10x Podcast, host Amy Woods takes a look at what constitutes unpolished content and the ways in which you can use it to maximize the impact of your B2B content and really connect with your audience.   Find out:  What unpolished content is Why it’s so valuable  How to repurpose it effectively  Important links & mentions: 10 types of video your business should repurposehttps://www.content10x.com/types-of-video-your-business-should-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content…  Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it?  In this episode, host Amy Woods looks at the different ways you can track and measure the impact of your repurposed content. Find out:  Why tracking the ROI of your repurposed content is so important How to measure your repurposed content  Why you need to consider the opportunity cost of not repurposing Important links & mentions: How to repurpose content for paid social with Jonathan Bland https://www.content10x.com/repurpose-content-for-paid-social/ Content10x.com https://www.content10x.com Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!  Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact…  In this episode of the Content 10x podcast, host Amy Woods looks at the key to getting your brand, content and message in front of a broader audience, whatever the size of your team.  Find out:  Why repurposing makes small marketing teams appear bigger than they are How to repurpose effectively as a small team  The importance of having repurposing systems and processes in place Important links & mentions: Systems and processes for content repurposing https://www.content10x.com/systems-and-processes-for-content-repurposing/ How content repurposing can help with the zero moment of truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ How to use analytics to decide what to repurpose https://www.content10x.com/analytics-decide-content-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every other week https://www.content10x.com/newsletter 

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x podcast, our host Amy Woods talks to co-founder of Omni Lab, Jonathan Bland. Jonathan is a vocal advocate for repurposing and in this conversation they focus on how repurposing can 10x the impact of your webinars, what makes good ad creative and how to repurpose content for paid social.  Find out:  How to repurpose a webinar into social media videos and ads How to run effective ads to dramatically improve the ROI of your webinar  What makes an ad stand out and the types of ads that work Important links & mentions: Jonathan on LinkedIn https://www.linkedin.com/in/jonathan-r-bland/ Omni Lab Consulting on LinkedIn https://www.linkedin.com/company/omni-lab-consulting/ Omni Lab Consulting https://www.omnilabconsulting.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter