The Content 10x Podcast

Are you consistent with your content? Or, do you struggle to keep up?  If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so much is going on outside of the business (for you and your team) that your usual content creation regime is pretty much impossible.When you’re trying to stay consistent with your content but don’t have the time (or energy) to keep creating new content, repurposing is your answer.  So, if you want to save time with content creation and stay consistent with your content schedule, tune into episode 91 of the podcast to hear my top three tips! Tune in to discover:How repurposing can help keep your content consistent during busy timesThree ways to use your older content as new contentHow repurposing older content can come with the bonus of lots of additional content already createdIf you want to listen to this episode in all its glory, click here. 

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells.But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer? Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that converts and therefore allows you to become an unapologetic wealth creator.We discussed:How to create content that leads to salesHow to sell with content without being too pushyHow to measure content in relation to salesTo listen to the full podcast episode and read the blog post, head here.

Did you know that IGTV is no longer a vertical video only platform? If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions!Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with your followers on the platform and most notably, how you can repurpose YouTube videos onto IGTV. Find out about:The repurposing repercussions of IGTV supporting horizontal videosWhy vertical video has become so popularThe pros and cons of posting landscape, particularly YouTube videos, to IGTVTo listen to this podcast episode, click here.

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming.In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka Studio Steve) from Pod Sound School to talk about his awesome podcast repurposing and how he transforms his audio content into an amazing video animation.Tune in to learn about:How to repurpose podcast content into a cartoon video animationWhy repurposing your podcast into video is worth the time investmentTop tips for improving the sound quality of your podcastTo find out more, click here.

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance. In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know a bit more about. A few of my followers wanted to learn more about how to track and measure content repurposing endeavors.I thought this topic was super interesting. After all, who doesn’t want to measure the effectiveness of their content repurposing efforts? So, if you want to find out how you can measure content repurposing, tune in! Find out: How to use Google Analytics to discover how much traffic your repurposed content attracts Tips for monitoring engagement and growth on social media What metrics you should consider when monitoring the impact of content repurposing on your business To listen to the full episode, head over to: content10x.com/87  

Delivering a TEDx Talk is a highly sought-after accolade for many speakers. Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel! On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in delivering a TEDx Talk and how he was able to repurpose many aspects of the experience. Tune in to find out:  How to prepare for a TEDx talk and make the most of existing content How to repurpose content from a TEDx Talk for social media, your blog and podcast How to repurpose the video recording of a TEDx Talk into lots of social media videos  To listen to the full podcast episode, head over to: content10x.com/86 

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The results from the report can help you identify what platforms to focus on and perhaps more importantly, where to repurpose to.  After all, I always say that you need to make sure you create content for the platforms your audience is on, and stay up to date on the trends. In this episode of the podcast, I dive into some of the key findings from this year’s Infinite Dial report and look at how this information can be useful when it comes to strategizing and planning our own content marketing tactics. Tune into this podcast episode to find out: Key findings from the Infinite Dial Report 2019 How to use this data to craft a more effective social media marketing strategy My conclusion in terms of where to focus content efforts this year To listen to the full episode, head over to: content10x.com/85  

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following? In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!! This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in! Tune into this podcast episode to find out:Key findings from the Podcast Consumer Report 2019 How people aware of podcasts but not listening could become fans via repurposed content Most people find podcasts via search engines and on social media – making repurposing essential To listen to the full episode, go to: content10x.com/84

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.  On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose. Find out about: What the knowledge to action gap is Working out why you don’t repurpose as much as you want to 3 ways to take more content repurposing action To listen to this episode, go to: content10x.com/83 

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can repurpose them! In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context. Discover: Why you should not delete all of your mistakes and mishaps Why people love and share bloopers – it’s not because we’re all mean! 3 ways that you can repurpose your bloopers Check it out at: content10x.com/82