The Content 10x Podcast

Delivering a TEDx Talk is a highly sought-after accolade for many speakers. Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel! On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in delivering a TEDx Talk and how he was able to repurpose many aspects of the experience. Tune in to find out:  How to prepare for a TEDx talk and make the most of existing content How to repurpose content from a TEDx Talk for social media, your blog and podcast How to repurpose the video recording of a TEDx Talk into lots of social media videos  To listen to the full podcast episode, head over to: content10x.com/86 

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The results from the report can help you identify what platforms to focus on and perhaps more importantly, where to repurpose to.  After all, I always say that you need to make sure you create content for the platforms your audience is on, and stay up to date on the trends. In this episode of the podcast, I dive into some of the key findings from this year’s Infinite Dial report and look at how this information can be useful when it comes to strategizing and planning our own content marketing tactics. Tune into this podcast episode to find out: Key findings from the Infinite Dial Report 2019 How to use this data to craft a more effective social media marketing strategy My conclusion in terms of where to focus content efforts this year To listen to the full episode, head over to: content10x.com/85  

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following? In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!! This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in! Tune into this podcast episode to find out:Key findings from the Podcast Consumer Report 2019 How people aware of podcasts but not listening could become fans via repurposed content Most people find podcasts via search engines and on social media – making repurposing essential To listen to the full episode, go to: content10x.com/84

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.  On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose. Find out about: What the knowledge to action gap is Working out why you don’t repurpose as much as you want to 3 ways to take more content repurposing action To listen to this episode, go to: content10x.com/83 

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can repurpose them! In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context. Discover: Why you should not delete all of your mistakes and mishaps Why people love and share bloopers – it’s not because we’re all mean! 3 ways that you can repurpose your bloopers Check it out at: content10x.com/82 

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?  Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any. But, how can you use hashtags on Instagram to get the best results?  On episode 81 of the podcast, I reveal why it’s important to be strategic with your hashtags and I share the same winning hashtag formula we use here at Content 10x.  Find out about: How hashtags can help your content get found on Instagram Why it’s important to be strategic with using hashtags Top tips and advice on how to research the best hashtags for you To find out more head to: content10x.com/81

It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.  In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or podcast episodes with accompanying visual content. If you’re going to spend the time to create a high-quality piece of content, make sure you’re reaping the rewards for your efforts. Don’t underestimate the importance of visual content. Find Out:Why visual content is so important on social media Why it’s important to create visuals for each piece of content that you are promoting How you can repurpose your visual content Much more To find out more head to content10x.com/80

2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn?Do want to find out what’s working and not working, and how to really rock on the platform?I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out:How to optimize your LinkedIn profileExactly what content to post on LinkedInHow to repurpose and promote your existing content to your LinkedIn followersWhy engagement is so important on the platform and how to create engaging postsSo much more!Find out more head to content10x.com/79

Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page?We’ve all been there. Finding the right words and phrases is not easy. Copywriting is not easy!The good news is that all of the time and effort that you spend finding those perfect words does not need to be for a one-time use. You should always look for opportunities to repurpose your copy.Tune in to this week’s podcast to find out:Why writing strong and effective copy is so important to connect with your audience How you can repurpose you copy to make your efforts and your words go further  Resources available to help you write great copy  Check it out at: Content10x.com/78 

Would you like to learn more about how to stay true to your brand when repurposing your content?  Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content.  Learn all about: The importance of branding for business Top tips for creating content for your brand How you can repurpose your content consistently to align with your brand How you can create an effective brand with personality  To find out more and to read the full blog post, head over to content10x.com/77