The Content 10x Podcast

My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happened to be a publisher!We discuss the following:How you can repurpose a podcast into that winning bookWhy repurposing content created a ready-made audienceThe importance of knowing the right tools for the jobTo read the full blog post, head on over to content10x.com/71.To listen to previous episodes click here.

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog?Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content.On this episode of the podcast, I share my thoughts on whether or not you should repurpose your video or podcast into written content such as transcripts, blog posts and show notes.Find out about:Why you should repurpose your video or audio into written contentUsing optimized written content to boost your SEO rankingThe pros and cons of repurposing audio and video content into a transcriptIf you’d like to read the full blog post, head over to: content10x.com/70

Did you know that over 43 million people in the US have a smart speaker?People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food and groceries, controlling household devices, flash briefings and so much more. Flash briefings are short, informative pieces of pre-recorded audio that last up to 10 minutes long. And, you can even create your own flash briefing skill to supply short bursts of content to your audience via their Alexa-enabled device.In this podcast episode, I’m joined by Sigrun, who is an expert when it comes to sharing her message and has been very forward thinking in getting in on Alexa flash briefings as an early adopter. We talk about how businesses like yours can use Alexa flash briefings to build and connect with your audience. We also talk about how you can repurpose your podcast content into an Alexa flash briefing!Tune in to learn:Why Alexa flash briefings is a great way to connect with more people & grow your businessHow to repurpose your podcast content (and transcripts) into an Alexa flash briefingTips for encouraging people to add you to their daily flash briefingHead over to: content10x.com/69

When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book!In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of my best tips and advice on how you can be really creative and think outside of the box when repurposing your content.Tune in to learn:How to repurpose a slide show into a comic bookThe importance of thinking of creative ways to repurpose your contentUsing repurposed slides to reach new audiencesHead over to: content10x.com/68

Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media. There’s no doubt that video is a powerful way to grow your business. But are you leveraging video marketing for your business as much as you should?To help you answer that question, I’ve invited Jason Hsiao, the co-founder of Animoto onto the podcast to talk about the importance of video marketing and why it should be a key part of your online marketing strategy.Tune in to learn:How to create a powerful video without having any technical or editing experienceTips for repurposing your video into compelling trailers and teasersUsing video to humanize your business and build trust in your brandHow to leverage video marketing if you’re camera shyWhat type of video content works best on each social media platformHow to make an engaging video for your audienceFor more information head over to content10x.com/67.

Do you want to learn how to convert video to audio?  By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 converter app! In this episode, I share my top four tips on how to convert your video to audio. Tune in to learn: How to repurpose your video content into high-quality audio content How to reduce the level of background noise in your audio content Why you should segment your video How to use appropriate software to help convert video content to audio   To read the blog post and explore other episodes go to: content10x.com/66

I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent.I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that he only earned income through in-person personal training. It seemed unscalable, but through creating online content, he not only improved his in-person business but he was also able to generate new income streams which were offline AND brand new online income streams too.In my discussion with Chris he shares his journey from no online content to a very successful blog, podcast, online business partnerships, delivering seminars and a very engaged social media following.Join our chat to find out:How creating content online can directly impact the growth of an offline businessWhy it’s good to create a variety of content across different mediums and platformsA simple publishing and content-topic structure that makes it easy to stay consistent over timeHow Chris fills his content pipeline in advance without ever needing to rushHow to lean on the credibility of industry giants when you're just getting started To read the full blog post, go to content10x.com/65

In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve done and the experience I have in content marketing and lay down my 5 big predictions for 2019 that will help you maximise your efforts this year. Tune in to learn:The social media platforms to get involved with in 2019The ways advancements in technology is impacting audio contentWhy our polarised political climate may have contributed to the rise in the impact of raw “behind-the-scenes” video content and tips on how you should create thisWhy GDPR is not only survivable, but how you could use it to thrive with your email marketing Head over to content10x.com/64 to find out more

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing - sharing specific tip, tricks and advice on how to repurpose your content and get the most value from your hard work and reach more people.  Thanks to each and every one of you for your continued support of the show. I already have some wonderful podcast episodes lined up for 2019, but in the meantime I hope you enjoy this roundup of the top 5 most popular episodes from 2018. Click here to find out more. https://www.content10x.com/63 Happy content repurposing!

Would you like to learn how you can plan your content strategy for the whole year and have a content strategy that directly links to your business goals and endeavors?Join me and my special guest, Janet Murray, on the podcast to find out how you can plan a year of content with help from Janet’s 2019 Media Diary paired with a very simple step-by-step content planning process!Learn all about:Why content planning is so important for businessesHow planning your content can help you to build an audiencePublishing relevant and timely contentDevelop a yearly content plan for your businessRepurposing your weekly cornerstone contentTo read the full blog post, head over to content10x.com/62