The Content 10x Podcast

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas?Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity.Whilst you’re searching for giveaway ideas, have you considered that you can repurpose your existing content into gifts and giveaways for your audience?In this week’s podcast episode I talk you through 5 ways to repurpose your existing content into content gifts.Find out:How you can bundle together your existing content to create a ‘holiday hamper’!Creative ways to re-deliver existing content for added valueReview your most popular content and create complementary content as an extra giveawayGet the podcast episode and accompanying blog post here: https://www.content10x.com/61

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after.If your answer is no then you are missing a huge content opportunity.Going to events is a fantastic thing to do, it’s great for learning and it’s great for building relationships. You just cannot beat meeting people face-to-face.But, they’re also often a huge investment – you’ve investing in yourself which is good, but they can take up a lot of time away from your business and family, and make quite a dent on your bank balance too! You can get even move value out of the time that you spend at events by creating lots and lots of content!In this episode find out:Why you should create content before, during and after you attend events8 smart ways to create content at eventsWhy having a content mindset at events is crucial going to ensure you get as much value as possible from attendingGet the episode and accompanying blog post at: content10x.com/60

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there.I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed to me to Madalyn Sklar as THE person to speak to.Madalyn is the host of two wildly popular Twitter chats - Twitter Smarter, which was launched six years ago and has since then amassed over 6 billion impressions and her second, Social ROI.Tune in to find out:Why Twitter is the best platform to have short but meaningful conversations with people in your industryHow you can repurpose a Twitter Chat into a super-engaging Facebook Live StreamHow you can give longevity to your best tweets by creating a Twitter MomentGet the episode and blog post at: content10x.com/59

How do you create engaging content video trailers to promote your latest blog, podcasts, or video content?New movies and TV shows run trailers and that seems to work pretty well, so why not apply the same marketing techniques to our content! A content video trailer is a short, less than one minute video, explaining the benefits of your content. It’s a way to endear yourself to your audience and directly drive interested people back to consume your content.In this episode I share what exactly I’m doing and how you can try it out for yourself.Tune it to learn:How to create quick, engaging video trailers for your content in as little time as possibleThe benefits of creating content video trailersWhy starting your blog posts with video trailers enhances your SEOHead over to: content10x.com/58 to read the blog post and to explore other episodes.

How much of your repurposing process can be hands-off?At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, Hani Mourra, creator of Repurpose.io. His web completely automates publishing your vlog as a podcast or your podcast as a vlog…and more.Tune in to learn:How to expand the reach of your content without doing extra workWhy podcasters and live-streamers can and should have a presence on all major platformsHow much you can automate or streamline your repurposing processFor more information and the accompanying article visit: content10x.com/57

You already know how to multiply your content into different formats. Could you expand that even further by taking the same topic from a different angle?By turning the message of a piece of content on its head, you not only attract different learning styles (written, audio, visual). You can now make the same topic appeal to different personality traits!Tune in to this week’s episode to learn:How to repackage the message of one piece of content in an entirely new way by turning it on its headHow to earn even more “market share” of audience by appealing to the wide spectrum of personality traitsHow to multiply the usefulness of your content research by looking at it from different angles, not turning it into different formatsCheck it out at: content10x.com/56

Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website.In this episode, my guest Matt Eldridge and I might be able to help you on that journey to having the stickiest website in your niche!Join us to learn:How to capture people’s attention when they visit your siteHow to strategically place team photos and testimonials all over your site to radically boost trustabilityHow to maximise bottom-line value from all your repurposed contentRead the full blog post at: content10x.com/55

Live content takes engagement to a whole new level. It can turn an audience into a true online community. In this week’s episode, I take a deep dive into live content experiences, why it engages people so well, and give a whole load of ways to structure live content.Not only does it work really well in its own right, allowing you to demonstrate your expertise and trustability better than any other form of content, you can also repurpose it in loads of different ways.Tune in to find out:Why live content opens up a whole new section of potential audience membersHow to build your tribe by connecting people with live experiencesFour ways you can get started with live content right nowFor the full blog post, go to: content10x.com/54

Chatbots are a quickly rising force in digital marketing.Join me this week with chatbot-expert Kelly Mirabella as we talk about how to use chatbots and content repurposing together to maximise engagement on Facebook and get your content in front of as many people as possible.We cover:Chatbots tools that you can use – you don’t need to be a programmer!Driving traffic to your content with chatbotsSegmenting your chatbot audience to get amazing engagement and click through ratesThree big mistakes a lot of people make when they use chatbotsFor the full blog post, head over to http://content10x.com/53.

The Content 10X podcast has hit its one year anniversary!  Thank you so much to everyone who has listened to the podcast, I really appreciate it and hope you find it super valuable! In this episode, I reflect on five big lessons I’ve learned from running the podcast. I also give you my best examples of creative repurposing so you can get the most out of your own episodes. I talk about: How to run and repurpose a podcast in a way that’s consistent, creative, and valuable to your audience 6 examples of creative repurposing we tested on our podcast that you can use on yours How to get the most repurposing value from audio-only content. For the full blog post, head over to content10x.com/52