The Content 10x Podcast

Creating content for others can be a great thing to do. But when it comes to putting in your own time and effort for someone else, how can you be sure that every ‘yes’ is also going to be beneficial to you?In this podcast episode I talk about what to do when someone comes to you with a content request (e.g. deliver a masterclass, write a blog post, talk at an event…etc), and why it’s so important to have a content repurposing strategy in mind.Find out:How to evaluate content creation requests from others from a repurposing perspectiveCreating a win:win situation when you create content for other peopleMaking the content work for you by staying in controlTune into this week’s episode at content10x.com/51

How much repurposing potential is trapped in your content archives, waiting for you to tap into it?There might be more than you think. But even if you were to start tapping into it, which piece should you repurpose first? In other words, which one struck such a chord with your audience that it’s almost guaranteed to do well again if you revived it and gave it a fresh coat of paint?In this week’s episode I talk about how to do just that. We cover how to use analytics from multiple sources to quickly figure out your most popular past content, plus the other things you need to take into consideration before choosing your sure-fire winner.I talk about:Detecting which of your past content is almost guaranteed to do well if you were to repurpose it todayHow to combine insights from website and social media analytics to find your best repurposing opportunities.The single biggest sign that you should repurpose a post that analytics can’t tell youIf you want more information or to read the blog post for this episode, go to: content10x.com/50  

It’s time we talked about transcripts. They might not seem like the most exciting form of content, but they represent huge repurposing potential if you use them correctly.This week’s podcast episode is all about how to get your transcripts done cheaply, and once you have them in hand, how to use them either as they are or as a springboard to create a host of other forms of written content, getting you in front of more and more people.If you have a podcast or video content, it’s well worth learning:What transcripts can do for you and your audience.How to create transcripts as cheaply and quickly as possible.6 ways to use and repurpose transcripts to add value to your business.To find out more and to explore previous episodes, go to Content10X.com/49.

This week’s podcast episode is all about repurposing your content on Instagram. I’m extremely excited about this week’s guest, Jenn Herman. She’s the world’s forefront blogger on Instagram marketing.Although it’s my favourite platform, it’s not always easy to keep up with all their tweaks and changes. Fear not! Jenn breaks it down to the absolute fundamentals that get results on Instagram, the things that are and aren’t likely to change, along with a wealth of specific tips and tricks that you can use to get more engagement (and traffic back to your website) from Instagram.Whether you’ve been using Instagram for a while or you’ve never opened the app, if you want success on the platform there’ll be something here for you.On the podcast, we discuss:Creative ways to repurpose your content onto InstagramThe formula for getting selected by Instagram’s algorithm as a Top PostWhat to do about IGTV before it proves its long-term viabilityTwo ways to use Instagram to validate article ideas your audience is hungry forHow to have fun with Instagram Stories and get more eyes and ears on your contentStep-by-step guide to get started the right way on InstagramIf you want to listen to the full episode, go to Content10X.com/48

Get ready to lose all fear of Facebook’s dreaded Ads Manager and find out how it’s possible to get attention to your business for pennies. Plus, you don’t need to scratch your head wondering what new content you need to create for your ads, because the answer may lie in repurposing existing content. Julia Bramble is a social media strategist, coach, and speaker who helps small businesses and marketers get results from their online marketing in the simplest way possible. If you’ve ever felt like you want to get in on this whole Facebook advertising thing but for whatever reason you keep putting it of, this episode is for you. We talk about: The simplest way to get started with Facebook ads with a tiny budget How it’s possible to get the cost of your FB video ads to as little as a cent per 3-second view Simple steps for finding and testing profitable audiences How you can repurpose content for FB ads For more info head over to content10x.com/47

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world! The Official Charts Company have decided to incorporate online video views into the official pop charts! Isn’t that crazy? Maybe not. We’ve been harping on about the importance of video for so long, maybe it’s surprising that it’s taken so long to go mainstream in this way. In this week’s podcast episode I discuss: How mainstream industries are waking up to the power of online video Now is the time to get into video content, and it's not as difficult as you think How you make sure a single video can be repurposed into the maximum number of other formats If you want to listen to the full podcast episode, click here.

SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina.With 18 years of experience in SEO and analytics and 10 years of experience in content strategy and blogging, Andy was the perfect person to explain how SEO works and how our webpages rank on popular search engines such as Google.Andy is also a big fan of content repurposing and was keen to explain the real connection between repurposing content and improving SEO.On this week’s podcast find out:How SEO really worksThe 3 factors that affect why a page ranks on GoogleHow to improve SEO for your blog posts, podcasts and videosContent repurposing tips to increase your chance of ranking in searchIs SEO dead? Have paid ads on social media made search redundant? To find out more about the connection between content repurposing and SEO visit: content10x.com/45

Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos. But how can you post a horizontal video onto IGTV? What if you have lots of horizontal/landscape videos that you’d like to repurpose onto IGTV or Instagram Stories. Is that even possible?! In this podcast episode, I share how you can repurpose horizontal videos into portrait videos for IGTV, Instagram Stories and Snapchat. Find out: What IGTV is and why you might want to post content onto it How to repurpose a landscape video into a vertical video Basic steps that you need to follow in video editing software How to embed images and text into your video   For more info on posting horizontal videos and to watch a video tutorial, click here.

In this podcast episode, I share my experience at Podcast Movement, which is the world’s largest annual conference for podcasters.The event was fantastic and I was lucky enough to chosen to give a talk. My talk was called “How To Become Loved As a Podcaster (By Those Who Hate Podcasts).” It was all about repurposing podcast episodes for different platforms to reach new and larger audiences.Find out about:My talk at Podcast Movement 2018 – you get to hear it!Repurposing content in different formats to reach new and different audiencesWays to repurpose your podcast onto Instagram, Google, YouTube and TwitterRepurposing live talks You can listen to the full podcast episode (and watch my live talk) here: content10x.com/43

In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”.When we talk about repurposing content, we are usually looking at ways that we can take one piece of content – or should I say one clearly communicated message – and package it into different formats to reach new audiences. Rather than simply repackaging your original message, you could look at ways to expand on that message and add more impact…let’s get a bit sassy!Find out about:Hosting a live Q&A with your audienceTips for inviting people to participate in your Q&ARunning a Twitter chat and using it to interact and network with like-minded peopleHow to leverage Instagram Stories to increase online engagementHaving friendly debates and offering alternative viewpoints with your contentYou can listen to the full episode by visiting: content10x.com/42