How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'?

If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it!

My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast.

In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential)

Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles!

Listen in to find out:

• How we developed a repurposing strategy for Mike’s business
• How repurposing quality content has helped a niche business grow globally
• Benefits both Mike's personal brand and the business have seen thanks to launching and recording a podcast

To listen to the full podcast and read the blog post, click here.