The Content 10x Podcast

Do you want to learn how masterminds in the world of content marketing repurpose their content?Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast to discuss how he repurposes content from The Talk Triggers Show, and more, and he shares tips to help you repurpose your content like a true (social) pro!Jay has truly leveraged the power of repurposing for his ‘talk triggers’ content - proving that when you have great messages to share, repurposing allows you to amplify your ideas and delight both old and new audiences.Find out about:How Jay repurposes his content for maximum impactThe many ways you can repurpose research into a speech, a book, video, podcast, social media content, and moreThe importance of video content if you want to build your brandTo find out more about Jay, you can check out his personal website or head over to Convince & Convert to learn more about implanting effective strategies for customer acquisition and retention.To listen to the Social Pros Podcast hosted by Jay Baer and Adam Brown, click here.You can also catch The Talk Triggers Show as either a podcast or a video show on YouTube (the choice is yours!).If you want to find out more and read the blog post, click here. 

It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast!Aside from clinking champagne glasses and wondering where the time went, my team and I have taken this huge milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 episodes!As we reach our 100th episode, it’s incredible to look back at our humble beginnings to see exactly where and how it all started and more importantly, how we’ve developed and what we’ve learned since then. Our repurposing strategies and the ways that we create and repurpose our content have evolved with us over time, which is what I want to share with you in this special episode and blog post!Of course, as a content repurposing business, we have not only learnt lessons based on our own podcast and content, but based on the work that we do for our clients too. We’re very fortunate to have wonderful clients and I’m so blessed to have such a dedicated team of content managers, publishers, copywriters, graphic designers, video and audio editors, that work tirelessly to serve our clients and maximise the reach of their content through the power of repurposing!To prepare for this special episode, my team and I had an in-depth meeting where we reflected on how our own repurposing strategies and tactics have changed over time. Sounds intense…it wasn’t…we had fun…it’s been a fantastic journey and we’ve only just begun!Find out about:Our most important lessons learned from recording, publishing and repurposing 100 episodes of the podcastHow our creative, publishing and copywriting processes have evolved over timeThe importance of planning your content and being consistent with it – no matter what!For more information, click here.

Have you ever thought about repurposing content from your guest appearances?For example, you can feature your guest interview on your own podcast or video show, or repost your guest article elsewhere (perhaps reworded), share video footage of your talk on your social media…there are plenty of ways to make the most out of your hard work and have more quality content to share with your own audience.Tune into this episode to discover five ways that you can repurpose guest appearances and content contributions to give you the best return on investment. Find out about:How to repurpose audio and video content from your guest appearancesTips for repurposing written content from a guest blog postHow to maximise your ROI and make the most out of your content contributionsTo find out more and listen to the full episode, click here.

Twitter is a fantastic platform to engage with people instantly, build connections and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the platform?I spoke to social media marketing expert Dan Knowlton all about Twitter - he shared his expertise on how to use the platform in the most effective way and how repurpose your content on the platform.We discussed:What content works best on TwitterHow to repurpose your content into tweets, livestreams, videos and much moreThe main mistakes people make with content marketingTo listen to the full podcast episode and read the blog post, click here. 

The power of social proof should never be underestimated.A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales message actually comes from our own happy customers.Once you have client testimonials you really want to make the most of them since you worked so hard and did such a great job getting them. Here at Content 10x, I regularly repurpose client testimonials to make sure that everyone sees them! Here are some unique and clever ways you can repurpose your testimonials to get more clients and exposure for your business.Find out about:Why client testimonials are so importantDifferent ways to repurpose video and written testimonialsHow to share these testimonials on both social media and print If you want to listen to the full podcast episode or read the blog post, click here. 

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow.These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we desire.How do we find out whether our audience is listening, watching or reading all of our content? If clicks, views and downloads don’t tell us the whole story, what does?I’m going to share the best engagement metrics for podcasts, video, email and social media. Once you have the important metrics, you can take steps to improve your content, focus on what your audience loves and even figure out what content to repurpose!Find out about:What metrics tell you whether your audience are engaging with your contentThe best metrics for podcasts, video, email and social mediaHow you can use these metrics to improve your content If you want to listen to the full podcast episode or read the blog post, click here. 

On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can repurpose social media content too, for example, your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in a different way to new audiences.This episode is a round-up of some of the best social media content repurposing tips that we’ve shared on the podcast in the past 6 months. I'm taking my own advice from episode 91, where I talked about how you can bring back some of your ‘best bits’ and create new, fresh content. Find out about: Top tips for repurposing your social media contentHow to repurpose video content on FacebookHow to choose the best-performing hashtags for Instagram If you want to listen to the full podcast episode and read the blog post, click here. 

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'?If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it!My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast.In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential)Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles!Listen in to find out:How we developed a repurposing strategy for Mike’s businessHow repurposing quality content has helped a niche business grow globallyBenefits both Mike's personal brand and the business have seen thanks to launching and recording a podcastTo listen to the full podcast and read the blog post, click here.

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August.I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my existing content.If you want to find out more about how to leverage content repurposing to write a book, tune into episode 93 of the podcast.Listen in to find out: An update on my upcoming new bookHow I repurposed existing content to write my bookThe process of planning a book and how this helped me identify new content to create  If you want to dive into this episode with me, click here. 

Have you tried using LinkedIn Live yet?Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live.But, is it all hype or will is succeed? And, how does it work?Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find out more about how you can broadcast to LinkedIn and connect with your audience in a completely new way.Tune in to discover:The latest on the LinkedIn Live roll-out and how it worksTips for getting started with LinkedIn LiveHow to repurpose your LinkedIn Live video into an arsenal of new contentTo listen to my full discussion with Ian, click here.