The Content 10x Podcast

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long form content TOGETHER into even bigger masterpieces?!Bonus if those big, masterpieces of content can be used for lead generation. In podcast episode 110, I shared how you can break your content ideas down for a higher volume of in-depth content. In this episode I share how you can make your in-depth long form content even bigger, to gain new leads and grow your email list.Find out about: 5 ways to repurpose your content for lead generation How repurposing can be about combining content together as well as breaking it down Smart ways to repurpose online content into print media You can read the full blog post and podcast episode here.

Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging, even for the most prolific of content creators! A mistake that I see a lot of people make is that they share too much all at once, missing the opportunity to make their content ideas go so much further. I help you avoid falling into the pitfall of creating long and densely packed pieces of content that will send your audience into a slumber. I look to the world of wizardry and wine to prove that sometimes, more is more.Find out about: How to make your content ideas go further How to leave your audience wanting moreHow creating more in depth content can be better than single ‘epic’ pieces You can read the full blog post and podcast episode here

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, share your expertise and generate an income. But, how do you go about creating your own online course? Can you repurpose content in order to create a course? Can you repurpose your courses?!Thankfully, my guest on the podcast, Teresa Heath-Wareing, was able to spill the beans on how she repurposes content for her online courses. Teresa is an award-winning International speaker, TEDx speaker, trainer, podcaster, author and business owner. She’s noted as one of the UK's top Marketing Influencers and has worked with international brands such as Land Rover, Jaguar, Rightmove and Leadpages as well as having her online membership - The Marketing that Converts Academy - where she repurposes content to create online courses.Find out:How to repurpose content to create an online courseWhy it’s important to start small and focus on solving one problem for your audienceReasons why it’s okay to repurpose free content into paid content Ways in which online courses can be repurposed for lead generationFind out more and read the blog post here.

How does a busy business owner and content creator launch a book when time is not on his side? The answer is simple. Repurposing!My guest this week is Mike Morrison from The Membership Guys. We discuss the ways in which he leveraged his content in different formats to produce 2 books. How he repurposed his podcast into book contentUsing a 30-day email challenge as the starting point for his 1st bookThe mindset needed for every content creator to repurpose effectivelyFind out more and explore other episodes here.

Consistent messaging is key to growing any business and personal brand, and content repurposing can help.If you offer your customers a specific solution, you want to shout all about it. That’s why it’s so important that your message doesn’t get lost under a heap of scattergun content.Once you are clear on your message and the problem that you solve, your message must be consistent across multiple platforms to demonstrate that you’re the person to go to if anyone ever needs help with that problem.An effective way to stay consistent with messaging is to repurpose your content.In this episode find out:How content repurposing helps with consistent messagingWhy you need to understand what you do and what you can help people withThe importance of consistent messagingIf you want to find out more, explore other episodes or read the blog post, click here.

This week is a super exciting week for Content 10x and this podcast, because on the 23rd October I officially launched my book Content 10x: More Content, Less Time, Maximum Results.Marketing a book can be incredibly time consuming. I’ve found it a real challenge as I’m also running a busy creative agency, traveling and speaking at events, and growing my team. But all the time that I’ve been creating this book, I’ve tried to always have a repurposing mindset, especially when it comes to the big challenge of marketing the book.That’s why, this week I want to share with you my top 5 tips that will save you time and effort in your own marketing campaigns. This episode is really useful if you have written a book or are thinking of writing one (maybe in the process of…). But, many of the tips can be translated into all sorts of projects involving content, including new services and products. Find out about: My top 5 tips for using repurposed content to market your bookHow repurposing content can save you time and help you market like a proHow you can create social media copy from your book and photos of excerpts of the bookRepurposing your journey to launch as part of your marketing materialYou can find the full blog post and podcast episode here.

Facebook ads can seem intimidating to many business owners. But it is such a powerful tool that you really shouldn’t ignore! Good news is that you can incorporate repurposing into your FB ads strategy.My guest this week, Zach Hesterberg, says that Facebook is THE most powerful advertising platform around. Zach is a Facebook ads expert and he shared his knowledge and offered some great tips on best ways to utilize adsReasons why Facebook ads are so effectiveLearn the art of repurposing and retargeting to your Facebook audienceHow to incorporate repurposed content into InstagramTips on how to get started with adsHave a listen! To find out more, explore other episodes and read the blog post click here.

It’s the Content 10x Podcast’s 2nd birthday. A big thanks to everyone who has listened and supported the show.Ever feel like you are constantly re-inventing the wheel in your marketing and struggling to come up with new content ideas to market your membership service or premium content?Well, there is a way to ensure you have a consistent pipeline of marketing material that can give you back control over your marketing, give you added transparency and congruency of your product and services.That’s why this week’s episode of the podcast (and blog post), covers the topic of repurposing the content you have already within your membership / premium service and turning that into marketing content itself!Find out about:How repurposing materials from your membership site or premium content can provide you with a wealth of marketing materialHow repurposing your premium content into marketing content creates added benefits, like transparency and congruency for your brand and your businessWhat premium content you should be looking to slice, dice and repurposeTo listen to this podcast episode and read the blog post, head here.

If you want to use one piece of content to repurpose into 10x the amount, video content is a great place to start. When you start with a video as your pillar content, you have exactly what you need to repurpose it into a host of other content.But what happens once you’ve created all of that content? How should you go about publishing it and how are you going to get as many eyes on your repurposed content as possible?On this episode of the podcast (and blog post), I’m joined by Natalie Hailey, who is a Content Manager and the Founder of Hot Content. She works with small business owners and entrepreneurs and helps them to be consistent with their content and make the most of their content.Find out about:Why consistency is key when it comes to creating, promoting and publishing contentHow to get the most engagement from your YouTube videosHow to repurpose a YouTube video into a blog postTo listen to this podcast episode and read the blog post, head over here.

Did you know that you can repurpose your blog posts onto Quora?Quora is a minefield of questions waiting to be answered and an ideal place to demonstrate your expertise, build a following and of course, repurpose your blog posts!Repurposing your blog posts on Quora is a great way to put your content and your business/brand in front of the right people…people who want to learn from your expertise in order to get answers to their questions. On this episode and blog post, you’ll discover how to repurpose your blog posts on Quora for the most impact and engagement.Find out about:How businesses/brands use Quora to build awareness and generate leadsThe benefits of repurposing content on QuoraThe two best ways to repurpose your blog post on Quora for the most engagementIf you want to find out more about repurposing blog posts on Quora, you can listen to the full podcast episode and/or read the blog post here.