The Content 10x Podcast

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.Find out about:What a case study is – and what its purpose should beHow learning from literature can make your case studies more compellingThe reasons case studies can be ineffectiveHow to produce better quality case studies that are fit for repurposingFive ideas for how you can repurpose your case studiesImportant Links & Mentions:The Universal Shapes of Stories, According to Kurt VonnegutClever Ways to Repurpose Client Testimonials and Reviews. Content 10x Podcast episode 97How to Create Audiograms For Your Podcast: Wavve Vs HeadlinerThe Talk Trigger Show by Jay BaerThe Treasury Recruitment CompanyThe Content 10x podcastThe Content 10x blogThe Content 10x bookTo listen to this podcast episode and read the blog post, click here.

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment.The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients.Despite this, Facebook is still growing its userbase and earning more money. Talk about mixed messages!So, I wanted to speak to someone who understands Facebook better than anyone else I know – it could only be Gavin Bell – Founder of Facebook advertising agency Fat Pony.Gavin helped me clear up some misconceptions about Facebook, gave some incredibly generous and useful advice about how small businesses can maximize Facebook ads, and shared his thoughts on the most effective content strategies.Find out about:Why Facebook is still worth your time and attentionHow to use content repurposing to create amazing adsWhat you can do to get results without spending a single pennyImportant Links & Mentions:Gavin Bell’s websiteGavin’s FacebookGavin’s TwitterGavin’s InstagramGavin’s YouTubeGavin’s LinkedInTo listen to this podcast episode and read the blog post, click here.

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content repurposing but, if you take it one step at a time, it will be much easier to make content repurposing a habit instead of a chore.That’s the secret – it isn’t being a mastermind, it isn’t having the perfect template, it’s just about building a habit that sticks.So, how do you create a habit for content repurposing?I think there are lots of approaches you can take, but there are 10 ways you can build a content repurposing habit. Have a crack at some of them, and you’ll hopefully have an unbreakable repurposing habit before long.Find out about:What a habit is and how to develop new habits10 ways to introduce content repurposing habits to your existing content creation strategyBonus tips to help you build new habits…and stick to them!Important Links & Mentions:Episode 118Content 10x bookTo listen to this podcast episode and read the blog post, click here.

What do you do after you’ve finished watching a great TV show?Go and find more content related to it, of course!This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content.All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, and they’re older than old! We’ve been surrounded by companion content for decades already, but digital content creators have yet to really catch on to this concept.I think that’s going to change very soon, and I’ve got three ideas that you can use to start creating companion content today. In this episode, you can learn:What companion content is, with examples of it in practiceHow to create companion content in three different waysWhy companion content is so useful for creatorsImportant Links & Mentions:Episode 59 of the Content 10x podcastContent 10x bookPatreonContent 10x podcast archiveTo listen to this podcast episode, click here.

Your tweets might not be the first content you think of repurposing, but you might be missing out on book deals, TV shows, and newspaper columns…There’s no guarantee your Twitter account will get you any of that, but it is possible! Very British Problems is the perfect example of how a content repurposing mindset can produce incredible results – even with the shortest content imaginable.In this episode, I explain the four cornerstone principles that helped Rob Temple go from 140 characters on Twitter to multi-channel success.Get your tea and crumpets at the ready and form an orderly queue with a stiff upper lip, I want to tell you the story of Very British Problems.In this episode, you will learn:How to repurpose the smallest content for the biggest resultsFour key reasons why Very British Problems was primed to succeedWhy a content repurposing mindset makes everything easierTo listen to this podcast episode and/or read the blog post, click here.

As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your content on Instagram.Instagram is the ideal social hub for repurposing content because you can share different forms of content across Instagram’s ‘four neighborhoods,’ – the main feed, IGTV, Stories, and Live.Top Instagram educator, Sue B. Zimmerman, joins me on this episode of the podcast to chat about the true power of Instagram. We dive into reasons why businesses and content creators should focus on Instagram and she shares some of her top tips for repurposing on the platform to help grow your followers and get more conversions.Find out about:Tips for repurposing content on the 4 neighborhoods of InstagramHow to use hashtags in Instagram Stories Vs. the main feedHow to get more views on IGTVTo listen to this podcast episode and/or read the blog post, click here.

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. At Content 10x we are always looking at what’s working and not working, what’s hot and not…regardless of the time of year. Listen in to hear my 8 predictions for 2020.Listen in to hear:Why I think video content is going to be such a focus in 2020 and the platforms I think will dominatePodcasting will continue to grow, more video creators will repurpose videos to audio format…but podcasting isn’t for everyoneHow voice search and zero click search results will change how some people/businesses create contentTikTok will inspire more creativity with snackable short video contentIf you want to find out more click here

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t.Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information and it can help, or hinder, our progress. But have you ever heard of a content repurposing mindset?Did you know that to be successful with content repurposing it’s as much about mindset as it is knowledge of what, when, and how to repurpose?But what is a content repurposing mindset? How do you apply it?Listen in to hear:What a content repurposing mindset isWhy mindset is important when it comes to repurposing Why you should view your content like a start upIf you want to find out more click here.

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple!Of course, being a little obsessed with content repurposing, I couldn’t just write a book, convert it into an audiobook and leave it at that…not when I’m a podcaster.  So, in true Content 10x spirit, I decided to repurpose my audiobook (or at least a chapter of it) into an episode of the podcast! Hit play and listen to Chapter 1 of my audiobook for free.Listen in to hear:How content repurposing can help maximize the potential of every piece of content you createUnearthing the true meaning of content and content marketing Creative ways you can repurpose your contentIndisputable reasons why you owe it to yourself, your content, and your audience to repurposeA few real-life examples of content repurposing done rightIf you want to find out more, click here.

Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book, they need to completely start from scratch…yet they are prolific content creators. You can save a lot of time by repurposing some of your existing content (from your podcast, blog, videos, etc.) into your book.Believe me, it’s possible. After all, I wrote the book, Content 10x: More Content, Less Time, Maximum Results, using a lot of my own content and I’m not the only one. I’m always on the lookout for interesting examples of repurposing content into a book. Ready for something different?! Author of Marketing Now, David Bain, knows a thing or two about finding creative ways to repurpose content into a book…he repurposed an EPIC livestream series into a book, Marketing Now, which is packed full of actionable marketing advice from 134 of the world’s leading marketers.In this episode, you’ll learn about the creative repurposing strategy David took to help write his new book and how you can do the same!Find out:Tips for repurposing audio and livestream content into a bookHow transcriptions can help to repurpose audio and video content into a bookWhy you should create content with the intention of repurposingCommon repurposing challenges and how to overcome themTo find out more and to explore other episodes, click here.