The Content 10x Podcast

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.Find out about:How we can plan the journey that our audience go onThe seven courses of your customer journey – with your main (long-form content) as the focusHow content repurposing helps you plan and create content around your ‘main’ long-form contentImportant Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingThe Importance of Branding When You Repurpose Content with Phil PallenTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)How to Create Audiograms for your Podcast (Wavve vs Headliner)How to Repurpose Videos for Social MediaThe Importance of Visual ContentRepurposing Your Content Into A Content UpgradeHow to Repurpose Videos for Social MediaReasons to Not Give Up on Facebook with Gavin Bell4 Clever Ways to Repurpose Your Facebook Live VideosContent Repurposing and The Importance of Consistent Messaging

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!In this episode, I explain:Why you should think about the content journey your audience go onHow content repurposing can help you create a great customer journey, starting with short-form content on mobilePeople won’t find your long form content, you need to find them first and have a plan to migrate them to itImportant Links & Mentions:Digital 2020 ReportHow To Spend Quality Time With Your AudienceThe Content Repurposing MindsetHow to Turn Your Blog Post into a Multimedia ExperienceBest Of Social Media Content Repurposing Tips To read the blog post and check out a video trailer of the episode, go to Content10x.com/134

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts.Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators. Find out about:My three favorite podcasts I listen to in my downtimeThe podcasts I think different types of content creator will benefit from listening toHow you can get involved in #GivingTuesdayPodcastsImportant Links & Mentions:Episode 91 of Feel Better, Live MoreEpisode 408 of The Model Health ShowThis Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact TheoryPodcast AcceleratorThe Membership Guys podcastThe Confident Live Marketing PodcastStanding OvationThe Treasury Career Corner Podcast

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!Find out about:What great video repurposing looks like on social mediaHow to repurpose videos for Facebook, Instagram, Twitter and LinkedInHow to add captions and change video dimensionsImportant Links & Mentions:Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They CompareiMovieFinal Cut ProFilmoraA Simple Way to Post Horizontal Videos on IGTV and Instagram StoriesKapwingHandbrakeSubmergeHow to Add SRT Files to Videos in Handbrake (Subtitles and Captions)The Content 10x ToolkitTo read the blog post and check out a video trailer of the episode, go to Content10x.com/133

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone.Nobody was or could have been prepared for this global crisis.Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’!Not only is Phil a bestselling author, he’s also an international keynote speaker, a global sales leader, and a yoga enthusiast! Exactly the kind of person you want to listen to in times like these.Phil’s advice is always gold.Find out about:Top tips from Phil Jones on how to change your content and messaging during the pandemicWhat Phil recommends for adjusting your social media, email, and sales contentHow content repurposing can solve different problems during times of crisis Important Links & MentionsPhil’s websitePhil's booksBrowse my blogThe Content 10x bookTo read the blog post and check out a video trailer of the episode, go to Content10x.com/132

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all:Know your audience, be engaging and creative, and good content is good content, no matter where it is shared.If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you’re going to want to listen to this episode.And don’t worry! Using TikTok for content repurposing doesn’t mean you have to be an active user… you can be inspired for creating content elsewhere.Let’s dive into how you can use TikTok for business, creative, and content inspiration.Find out about:What TikTok is and how people are using itMy own experience of using TikTok for businessWays you can use TikTok for content inspirationImportant Links & Mentions:My TikTok profile!Repurposing and Respecting the Social Media PlatformsBest of Social Media Content Repurposing TipsTo listen to this podcast episode and read the blog post, click here.

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences.Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight.Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and social media, to smart speakers and podcasts.I’ve gone through The Infinite Dial 2020 report to produce some takeaways for content creators that will help you get your content in front of more people.Find out about:What social media, digital audio, and device usage looks like in 2020A closer look at what Infinite Dial results means for podcastersHow content repurposing can help you win online in 2020Important Links & Mentions:The Infinite Dial 2020Key Findings from The Infinite Dial 2019 ReportWeekly Podcast Data Amid the Coronavirus Crisis - Update Through March 29, 2020Blog posts about podcastingHow to Repurpose A Podcast On Social MediaContent 10x bookContent 10x ToolkitTo listen to this podcast episode and read the blog post, click here.

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there?Well, she’s an amazing content creator for a start. But a great repurposing strategy has helped her stay front of mind for her audience and contributed to growing, and maintaining her dedicated following.So what does this member of YouTube royalty do to repurpose her videos for social media? And what’s her advice to business owners and content creators who want to repurpose YouTube videos to their social media?This episode of The Content 10x Podcast should have all the answers you need!Find out about:Amy Landino’s tips for creating standout YouTube contentHow Amy approaches content repurposing with her channelWhat Amy thinks is the most important thing to focus on as a YouTuberImportant Links & Mentions:Tube BuddyVlog Boss UniversityTo listen to this podcast episode and read the blog post, click here.

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans.I think there’s one solution to both of those problems.A big repurposing project – going further than creating an audiogram from a podcast episode – will give you high-value, extensive assets that have staying power and respond appropriately to people’s changing content consumption habits.There are lots of ways you can do this, but I think there are four perfect content repurposing projects you can get your teeth into now that will produce brilliant results.Find out about:Why now is the perfect time to start a repurposing projectFour ideas you can try – from books to live showsThe different ways a repurposing project will benefit youImportant Links & Mentions:6 Ways to Repurpose Your In-Person Offerings To OnlineContent 10x: More Content, Less Time, Maximum ResultsContent 10x The Book – An Update & How to Repurpose Content into a BookHow To Repurpose A Podcast Into A Book With Emily ProkopBook Repurposing: How Quality Content Can Lead To Publishing A Book With Mike MorrisonBlog to Book RepurposingHow To Self-Publish An eBookHow To Self-Publish An AudiobookThe Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast EpisodeThe Infinite Dial 2020 by Edison ResearchRepurposing Your Video By Launching a (Brand New) PodcastThe Content 10x ToolkitCreating Live Experiences with Your ContentHow to Repurpose Facebook Live Videos with Ian Anderson GrayHow To Get Started With Linkedin Live With Ian Anderson GrayTo listen to this podcast episode and read the blog post, click here.

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most.For some, finding new ways to monetize their services and content in the digital space might come naturally. For others, it might feel pretty alien. Not every business can pivot to digital content, but you’d be surprised at how many are able to.Restaurants and bars are setting up delivery services and sharing the news on social media. Personal trainers are delivering video sessions. Museums are conducting tours online.These are trying times, but they are inevitably bringing out creative solutions.If you want some inspiration for how you can repurpose your in-person offerings to online, I’ve got six suggestions you can try.Find out about:The surprising ways businesses are already moving onlineSix suggestions to help you repurpose in-person offerings to onlineHow there are many different ways to monetize online contentImportant Links & Mentions:Content 10x: More Content, Less Time, Maximum ResultsRepurposing Webinars With Louise BroganCreating Online Courses By Repurposing Content With Teresa Heath-WareingHow To Repurpose Membership Site Content With Mike MorrisonEverything You Need to Know About Facebook GroupsTo listen to this podcast episode and read the blog post, click here.