The Content 10x Podcast

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all:Know your audience, be engaging and creative, and good content is good content, no matter where it is shared.If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you’re going to want to listen to this episode.And don’t worry! Using TikTok for content repurposing doesn’t mean you have to be an active user… you can be inspired for creating content elsewhere.Let’s dive into how you can use TikTok for business, creative, and content inspiration.Find out about:What TikTok is and how people are using itMy own experience of using TikTok for businessWays you can use TikTok for content inspirationImportant Links & Mentions:My TikTok profile!Repurposing and Respecting the Social Media PlatformsBest of Social Media Content Repurposing TipsTo listen to this podcast episode and read the blog post, click here.

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences.Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight.Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and social media, to smart speakers and podcasts.I’ve gone through The Infinite Dial 2020 report to produce some takeaways for content creators that will help you get your content in front of more people.Find out about:What social media, digital audio, and device usage looks like in 2020A closer look at what Infinite Dial results means for podcastersHow content repurposing can help you win online in 2020Important Links & Mentions:The Infinite Dial 2020Key Findings from The Infinite Dial 2019 ReportWeekly Podcast Data Amid the Coronavirus Crisis - Update Through March 29, 2020Blog posts about podcastingHow to Repurpose A Podcast On Social MediaContent 10x bookContent 10x ToolkitTo listen to this podcast episode and read the blog post, click here.

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there?Well, she’s an amazing content creator for a start. But a great repurposing strategy has helped her stay front of mind for her audience and contributed to growing, and maintaining her dedicated following.So what does this member of YouTube royalty do to repurpose her videos for social media? And what’s her advice to business owners and content creators who want to repurpose YouTube videos to their social media?This episode of The Content 10x Podcast should have all the answers you need!Find out about:Amy Landino’s tips for creating standout YouTube contentHow Amy approaches content repurposing with her channelWhat Amy thinks is the most important thing to focus on as a YouTuberImportant Links & Mentions:Tube BuddyVlog Boss UniversityTo listen to this podcast episode and read the blog post, click here.

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans.I think there’s one solution to both of those problems.A big repurposing project – going further than creating an audiogram from a podcast episode – will give you high-value, extensive assets that have staying power and respond appropriately to people’s changing content consumption habits.There are lots of ways you can do this, but I think there are four perfect content repurposing projects you can get your teeth into now that will produce brilliant results.Find out about:Why now is the perfect time to start a repurposing projectFour ideas you can try – from books to live showsThe different ways a repurposing project will benefit youImportant Links & Mentions:6 Ways to Repurpose Your In-Person Offerings To OnlineContent 10x: More Content, Less Time, Maximum ResultsContent 10x The Book – An Update & How to Repurpose Content into a BookHow To Repurpose A Podcast Into A Book With Emily ProkopBook Repurposing: How Quality Content Can Lead To Publishing A Book With Mike MorrisonBlog to Book RepurposingHow To Self-Publish An eBookHow To Self-Publish An AudiobookThe Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast EpisodeThe Infinite Dial 2020 by Edison ResearchRepurposing Your Video By Launching a (Brand New) PodcastThe Content 10x ToolkitCreating Live Experiences with Your ContentHow to Repurpose Facebook Live Videos with Ian Anderson GrayHow To Get Started With Linkedin Live With Ian Anderson GrayTo listen to this podcast episode and read the blog post, click here.

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most.For some, finding new ways to monetize their services and content in the digital space might come naturally. For others, it might feel pretty alien. Not every business can pivot to digital content, but you’d be surprised at how many are able to.Restaurants and bars are setting up delivery services and sharing the news on social media. Personal trainers are delivering video sessions. Museums are conducting tours online.These are trying times, but they are inevitably bringing out creative solutions.If you want some inspiration for how you can repurpose your in-person offerings to online, I’ve got six suggestions you can try.Find out about:The surprising ways businesses are already moving onlineSix suggestions to help you repurpose in-person offerings to onlineHow there are many different ways to monetize online contentImportant Links & Mentions:Content 10x: More Content, Less Time, Maximum ResultsRepurposing Webinars With Louise BroganCreating Online Courses By Repurposing Content With Teresa Heath-WareingHow To Repurpose Membership Site Content With Mike MorrisonEverything You Need to Know About Facebook GroupsTo listen to this podcast episode and read the blog post, click here.

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances.The COVID-19 pandemic is a crisis like few others in modern times.Hard times bring the best out of people and I’ve already heard news of countless good deeds worldwide, from communities coming together to help self-isolating neighbors to the beautiful singing echoing across Italian balconies.My singing voice isn’t something I want to expose you to, but I can reach out to you – my digital neighbors – to share what I can.If you are a business owner who’s unsure on how to approach your content during a global crisis, here are my thoughts.Find out about:Why you should create content, but context is keyWhy your audience need you now more than everWhat you can do if you’re struggling to create content right nowImportant Links & Mentions:Content 10x blogTo listen to this podcast episode and read the blog post, click here.

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time.With the power of content repurposing, your speech can help you get that feeling more often.By turning photos and video footage of your talk into a set of powerful content marketing assets, you can grow your audience, reach and impact. As a result, you could find yourself speaking on many more stages in the future.This episode of the Content 10x podcast aims to explain some of the ways you can repurpose your speech into powerful pieces of content – without costing the world in time or expenditure!Find out about:Why it’s so important you repurpose content from your speechLearn four easy-to-action content repurposing techniques for social mediaWhere you can get more ideas to help you repurpose your speechImportant Links & Mentions:The Ultimate Checklist to Repurpose Your Speech for Social MediaTo listen to this podcast episode and read the blog post, click here.

When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without thinking about it, we need to have spent some quality time with them first.The great news is that quality time is quality time – it doesn’t matter whether it’s in-person or through a screen… that’s where content repurposing comes into it.Content repurposing helps you take your core message and explode it, reaching people in more places in different formats, all while staying true to what your business is about.If you’re tired of business lunches, golf courses, and stale breakfasts at networking events, content repurposing might just be the savior you’ve been waiting for!Listen to this episode to find out about:Why it’s important to put in the hours with your audienceWhy quality time doesn’t have to be spent in personHow you can map out the time your audience spends with youImportant Links & Mentions:Content Repurposing and the Importance of Consistent Messaging5 Ways to Repurpose Content for Lead GenerationThe Content 10x bookTo listen to this podcast episode and read the blog post, click here.

One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?”It’s understandable, right? After you’ve realized every piece of content you make can be repurposed into countless more pieces of content, the possibilities become overwhelming!I want to help you break that feeling of overwhelm and start repurposing your content so you can get more results from less work. If you’re not sure where to start, or where to go next, with your content repurposing, Answer The Public is one of the best research tools you can use.If you want a brilliant way to plan out your repurposing, you’ll want to hear about this amazing, totally free, website!Find out about:What Answer The Public isWhy Answer The Public is the perfect tool for your repurposing researchOther ways you can research content repurposing opportunitiesImportant Links & Mentions:Answer The PublicHow To Use Analytics To Decide What Content To RepurposeContent repurposing and RedditContent 10x podcastContent 10x bookTo listen to this podcast episode and read the blog post, click here.

When I talk to people about repurposing their content on social media, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit.Sometimes it’s because they’re uncertain about how to approach it, other times it’s because they don’t even know what it is!You might be surprised at just how big Reddit is, so I want to explain more about the platform and what you need to know before you include it in your content strategy. Once we’ve got the essentials out of the way, I’ve got five ideas you can use to start repurposing your content for Reddit.Find out about:What Reddit is, how it works, and why it’s different to other platformsWhat you need to consider before repurposing on RedditFive ideas for repurposing on Reddit that you can try todayImportant Links & Mentions:RedditBlog Syndication Explained with Yva YorstonHow to Repurpose Content on LinkedIn with Cathy Wassell Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!The Content 10x bookTo listen to this podcast episode and read the blog post, click here.