The Content 10x Podcast

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn.If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal.And guess what? There has never been a better time to get started, thanks to a unique set of circumstances.In this episode, I’ll take you through everything you need to know if you want to start creating video for LinkedIn to boost your authority, build your personal brand, and firmly establish your influence in your industry.Find out about:The numbers that show why LinkedIn has so much potentialWhy quality, confidence, and ideas for content don’t matter so much nowWhere to go if you need a full guide to getting started with LinkedIn videoImportant Links & MentionsLinkedIn Marketing Solutions – ‘Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview’Mind-Blowing LinkedIn Statistics and Facts (2020)Finally, Your Business Can Now Use Video On LinkedInFind out more in our Simple Guide to Getting Started on LinkedIn.You can also read the blog post on this topic.

Instagram carousels are an underappreciated asset on Instagram – and they’re incredibly powerful at driving engagement.If you’re repurposing your content, you’d be crazy not to be repurposing it into Instagram carousels… but how do you do it? What do great carousels look like? And what are some ways you can get started?I’ve answered all of those questions (and more!) in this episode of the podcast, covering all things carousels!Find out about:Why Instagram carousels are so effective (including examples)Four ways you can repurpose your content into carousels (with suggestions for blogs, podcasts, and videos)Tips on best practice when it comes to creating carouselsImportant Links & Mentions[Instagram Content Study]: We looked at 7,433,417 posts to find out the recipe for the most engaging Instagram postOur 'Customer Journey' carouselThe Content 10x Toolkit carouselPhil Jones' Instagram carouselBamboo Clothing's Instagram carouselMinor Figures’ Instagram carouselFor more information and to check out other episodes go to content10x.com/139

Mark Wright is the founder and owner of one of the UK’s fastest growing digital marketing agencies, Climb Online. It’s just one in a long list of successful businesses he has launched and been involved with in a career that’s taken in twists, turns, and TV appearances!Yes, Mark was the winner of The Apprentice UK in 2014.He joined me on this episode of The Content 10x Podcast to explain why he thinks content is the most important – and underrated – tool for growing a business.Find out about:How previous The Apprentice UK winner and founder of Climb Online has used content to grow his businessMark’s favorite content and favorite platformsWhy it doesn’t matter how small you start – and all you need is to make one connection through your contentImportant Links & Mentions:Climb Online, Mark’s agencyRepurposing to Stay Consistent with your ContentHow to Repurpose Videos for Social MediaTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)The Content 10x BookTo read the blog post and check out a video trailer of the episode, go to: Content10x.com/138

Some people think TV has had its day, but I think some shows are leading the way in creating amazing digital content through repurposing.In fact, it was watching a clip from The Late, Late Show with James Corden that inspired this episode.Listen in to learn how you can take inspiration from some of the biggest TV shows to create incredible segments in your content that will make repurposing easy, enjoyable, and even more effective!Find out about:How The Late, Late Show with James Corden gave me a lightbulb moment about segmenting contentWhat segmenting your content could look like – with loads of suggestions to inspire you!Why it will benefit you and your audience to segment your contentImportant Links & Mentions:The fateful James Corden clipThe Content Repurposing Mindset5 ½ Great Ways to Make Money from PodcastingThe Content 10x BookThe Content 10x ToolkitTo read the blog post and check out a video trailer of the episode, go to: Content10x.com/137

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world?Speaking is one of the hardest-hit industries by the pandemic, but some shining lights from the profession are doing an amazing job of adapting to the new normal.One of the best examples of this is Erin King, who joins me in this episode of The Content 10x Podcast to share the story of how she created an online course out of her keynote speech.Erin is such an inspiring person and the advice she shares in this episode is going to be useful for everyone, not just speakers!Find out about:What you’ll need to look for and change to create a great course from your keynoteHow Erin created her course – from the technical side to the emotionalHow Erin’s experience as an entrepreneur helped her create a more effective courseImportant Links & Mentions:Erin’s course, The Social Media SpaHow To Repurpose Your Speech for Maximum Social Media ImpactKajabi6 Ways to Repurpose Your In-Person Offerings To OnlineErin’s InstagramTalk 10x

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.Find out about:How we can plan the journey that our audience go onThe seven courses of your customer journey – with your main (long-form content) as the focusHow content repurposing helps you plan and create content around your ‘main’ long-form contentImportant Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingThe Importance of Branding When You Repurpose Content with Phil PallenTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)How to Create Audiograms for your Podcast (Wavve vs Headliner)How to Repurpose Videos for Social MediaThe Importance of Visual ContentRepurposing Your Content Into A Content UpgradeHow to Repurpose Videos for Social MediaReasons to Not Give Up on Facebook with Gavin Bell4 Clever Ways to Repurpose Your Facebook Live VideosContent Repurposing and The Importance of Consistent Messaging

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!In this episode, I explain:Why you should think about the content journey your audience go onHow content repurposing can help you create a great customer journey, starting with short-form content on mobilePeople won’t find your long form content, you need to find them first and have a plan to migrate them to itImportant Links & Mentions:Digital 2020 ReportHow To Spend Quality Time With Your AudienceThe Content Repurposing MindsetHow to Turn Your Blog Post into a Multimedia ExperienceBest Of Social Media Content Repurposing Tips To read the blog post and check out a video trailer of the episode, go to Content10x.com/134

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts.Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators. Find out about:My three favorite podcasts I listen to in my downtimeThe podcasts I think different types of content creator will benefit from listening toHow you can get involved in #GivingTuesdayPodcastsImportant Links & Mentions:Episode 91 of Feel Better, Live MoreEpisode 408 of The Model Health ShowThis Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact TheoryPodcast AcceleratorThe Membership Guys podcastThe Confident Live Marketing PodcastStanding OvationThe Treasury Career Corner Podcast

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!Find out about:What great video repurposing looks like on social mediaHow to repurpose videos for Facebook, Instagram, Twitter and LinkedInHow to add captions and change video dimensionsImportant Links & Mentions:Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They CompareiMovieFinal Cut ProFilmoraA Simple Way to Post Horizontal Videos on IGTV and Instagram StoriesKapwingHandbrakeSubmergeHow to Add SRT Files to Videos in Handbrake (Subtitles and Captions)The Content 10x ToolkitTo read the blog post and check out a video trailer of the episode, go to Content10x.com/133

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone.Nobody was or could have been prepared for this global crisis.Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’!Not only is Phil a bestselling author, he’s also an international keynote speaker, a global sales leader, and a yoga enthusiast! Exactly the kind of person you want to listen to in times like these.Phil’s advice is always gold.Find out about:Top tips from Phil Jones on how to change your content and messaging during the pandemicWhat Phil recommends for adjusting your social media, email, and sales contentHow content repurposing can solve different problems during times of crisis Important Links & MentionsPhil’s websitePhil's booksBrowse my blogThe Content 10x bookTo read the blog post and check out a video trailer of the episode, go to Content10x.com/132