The Content 10x Podcast

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation.You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time.In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content.Find out about:How Jimmy Fallon and Jimmy Kimmel can be great sources of content inspirationWhy asking and curating responses from your audience is good for you and for themSome ideas to try if you want to start curating content from your audienceImportant Links & MentionsHow to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)Jimmy Kimmel's most popular Mean Tweets video on YouTubeAn example of Jimmy Fallon's hashtag segmentsTo watch the video, or read the blog post, click here

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has.Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade.When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportunity to talk all things content with one of the premier LinkedIn experts in the world had the potential to provide so much value to this show’s listeners…And he more than fulfilled that potential!Find out about:Answering some of the most common questions about LinkedIn content – from hashtags to company pagesWhy text posts should be your focus if you can only choose one formatWhat Mark believes is the one mistake most people make on LinkedInImportant Links & MentionsMark's LinkedIn pageLinkedInformed, Mark’s podcastAndy Foote’s website, where you can find the 100 Hot HashtagsTo watch the video, or read the blog post, click here

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!Find out about:What I mean by “paid traffic” (its benefits and its limits)Why businesses risk wasting their money if they take the wrong approach with paid trafficHow investing in content at the same time as paid traffic can deliver better resultsImportant Links & MentionsLinkedIn 10xWhat Everyone Needs to Know About LinkedIn Ads with AJ WilcoxTo watch the video, or read the blog post, click here.

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!Listen to AJ’s interview in this episode of the podcast and find out about:What the four main types of LinkedIn ads areHow to use LinkedIn ads effectively – and understanding the particularities of each formatThe one thing AJ thinks everyone starting with LinkedIn ads should knowImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInThe LinkedIn Ads Show (AJ’s podcast)B2Linked (AJ’s agency)AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)Find out more information and read the blog post on this topic, here.

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long.That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves.Every platform is different, but they all have features you can use to highlight content you’ve created and add value to your profile.In this episode of the podcast, I break down how four of the major social platforms let you highlight your content. I also share lots of ideas to inspire you if you’re not sure what to start with.Find out about:Where social media can fall short when it comes to sharing contentWhy making use of platform features can give you more control over your followers’ experienceHow you can create highlights on LinkedIn, Instagram, Facebook, and TwitterImportant Links & Mentions:The Simple Guide to Getting Started with Video on LinkedInThe Best Way to Repurpose Content on Twitter with Dan KnowltonHow to Grow Your Business on Instagram with Sue B. Zimmerman Why Now is the Perfect Time to Embrace LinkedIn VideoReasons to Not Give Up on Facebook with Gavin BellTo read the blog post and to explore other episodes go to content10x.com/145

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely…Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal practice and social media presence, and he is on a mission to help every professional realize the power of social media!If you’ve ever thought social media is great, “but not for me”, then you absolutely have to listen to this episode. And if you are creating content already, Mitch shares advice that even the most experienced content creators will find useful.This is an unmissable episode of The Content 10x Podcast!Find out about:Why every professional can and should get started on social mediaMitch’s advice for building an audience, creating great content, and communicating effectivelyWhy being yourself, trusting your instinct, and showing your human side are universally effectiveImportant Links & MentionsMitch's websiteDale Carnegie quote about ‘being interest’Bob Burg’s ‘Go-Giver’ seriesCarmine Gallo’s ‘Talk Like TED’

Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services. Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands!I’ve explained more about why sharing your story can grow your business in this episode of the podcast.Find out about:Why everyone has a story worth sharing – without exceptionWhy people will want to hear your story and the voice that tells you otherwise is wrong!The best way to share your story on social media, with advice and examples from my own experienceThis is a brilliant way to use your expertise, experiences, and personality to grow your business. In the current climate, the two great driving forces that encourage sales are storytelling and personal connection.Important Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingHow Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!Our LinkedIn 10x serviceThe Simple Guide to Getting Started with Video on LinkedIn

If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all.But what does a great LinkedIn profile look like?I wanted to ask someone who really knows what they’re talking about, so I invited LinkedIn consultant, trainer, and speaker Louise Brogan onto the podcast to get some answers.You won’t be disappointed with this episode. Louise explained so many of the ways we can perfect our profiles, some of which I’d never considered before, as well as sharing some fascinating insights on content strategy and repurposing on the platform.This is the perfect episode if you are looking to up your LinkedIn game and, to be honest, even if you think you’ve got it nailed down… Louise probably has an idea to make your profile even better!Find out about:How to turn your profile into a reputation-boosting, sales-driving machineWhat Louise thinks is the best-performing content on LinkedIn and how repurposing can improve your posts and your profileWhat the common mistakes are that Louise sees LinkedIn users make and how to overcome themImportant Links & MentionsRepurposing Webinars with Louise Brogan – the last time Louise featured on the podcast!Why Now is the Perfect Time to Embrace LinkedIn VideoHow to apply for LinkedIn LiveLouise’s LinkedIn – of course!Louise’s 10-page guide to succeeding on LinkedInThe Simple Guide to Getting Started with Video on LinkedIn, from Content 10xTo read the blog post and to explore other episodes got to content10x.com/142

Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry.In my experience (and the experience of many Content 10x clients), video interviews are one of the most effective tools for achieving that goal.If you’re planning on sharing videos on LinkedIn, interviews are a must-have part of your strategy and plan.Whether you’ve thought about filming video interviews before or this is a brand new concept, this episode will help you understand why they are so effective, how you can get started, and share some key tips and advice that will make the whole process easier for you.Find out everything you need to know about video interviews on LinkedIn in this video, including:All the ways video interviews will help you grow your network and authority on LinkedInWhy flattery will get you far and open doors!How to plan, host, and produce great video interviews that are shareable and engaging on LinkedInImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInTo watch the video and read the blog post for this episode, head over to content10x.com/141

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn.If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal.And guess what? There has never been a better time to get started, thanks to a unique set of circumstances.In this episode, I’ll take you through everything you need to know if you want to start creating video for LinkedIn to boost your authority, build your personal brand, and firmly establish your influence in your industry.Find out about:The numbers that show why LinkedIn has so much potentialWhy quality, confidence, and ideas for content don’t matter so much nowWhere to go if you need a full guide to getting started with LinkedIn videoImportant Links & MentionsLinkedIn Marketing Solutions – ‘Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview’Mind-Blowing LinkedIn Statistics and Facts (2020)Finally, Your Business Can Now Use Video On LinkedInFind out more in our Simple Guide to Getting Started on LinkedIn.You can also read the blog post on this topic.