The Content 10x Podcast

What’s holding you back from creating video content?Are you nervous about being in front of the camera? Or worried that you don’t have anything to say? Video content is the best type of content for establishing an immediate connection with your audience. It builds trust better than any other content type, and it’s fantastic for repurposing too.But there’s no doubt that it’s an intimidating medium… with obstacles like the tech set-up, working out how to convey your message, and being comfortable on camera…I invited storytelling and communication expert Mike Ganino onto episode 159 of The Content 10x Podcast to get his advice for overcoming these challenges and find out how to start creating captivating video content.Listen to the episode in full to discover how to find your stories, prepare your videos, and connect with your audience on camera.Find out:Why video is the best content for connecting with your audienceMike Ganino’s top tips for getting started with video content – the planning, prep, and deliveryHow you can really captivate your audience on cameraThe importance of authenticity in videoImportant Links & MentionsMike’s websiteMike’s Virtual Presentation KitConnect with Mike on Instagram @mikeganinoMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.If you enjoyed this podcast episode, please subscribe for more interviews with industry leaders and consider leaving a review. Reviews really help support the podcast and I really appreciate every single one!

Do you create content to grow your business or to grow your competitors' businesses? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential customers straight into the arms of your competitors. Your content might be great at raising awareness, but it might not be so good at getting those potential customers to convert. If your competitors have a better, clearer content strategy, then your audience will take action…. just not with you!Your content should help people become your clients, not help them become someone else’s. A good content strategy prevents your leads from going elsewhere. In this podcast episode, I explain how to create a content strategy that builds your business by helping your audience become your clients.Find out about:Why your content strategy could be benefitting your competitors' businessesHow to set your business up to achieve an ROI on your content The five steps to creating content that helps your customers convertImportant Links & Mentions:Episode 151, Is There a ‘Best’ Type of Content to Repurpose?My book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How do you overcome obstacles when you embark on big content projects?Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at the start but when things start to go wrong, it can be difficult not to lose sight of your goal.After celebrating the first anniversary of my book’s publication, I started thinking about what a journey writing my book was. It had more ups and downs than a roller coaster! From tech disasters to freelancer sabotage… it sometimes felt like the book might never get published.This week’s podcast episode is the story of the most challenging moments of this epic content project. Listen in to discover how I overcame them.Find out about:Reflections on publishing the Content10x book and the dedication a big content project takes How to overcome obstacles to achieve your content goalsFour book publishing lessons I learned the hard wayImportant Links & MentionsChris Ducker, YoupreneurListen to the first chapter of the audiobook: The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast EpisodeContent 10x The Book – An Update and How to Repurpose Content into a BookMy book: Content 10x: More Content, Less Time, Maximum Results

It’s the third anniversary episode of the Content 10x podcast!I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journey, and I am still amazed at how many doors the podcast has opened for me and continues to open for my business…Big thank you to everyone who listens in, I really appreciate you!On this anniversary, I'm sharing exactly how the Content 10x podcast has helped me accomplish so much. From the benefits of launching a podcast to becoming a published author, international speaker, recognized thought leader, and Founder of the number one content repurposing service!I talk about the vital role that content has played in all of it. I don't think I would be where I am today without the dedication my team and I give to content creation and repurposing!Listen to this episode to hear how it's possible to use a podcast to grow an internationally recognized business and personal brand, and build a successful creative agency serving clients worldwide.Find out about:Reflections on the last three years of the Content 10x podcast and how it’s opened up many opportunitiesThree top tips for anyone who wants to become an authority in their industryHow consistent content and repurposing helped me achieve my business goalsImportant Links & Mentions:Chris Ducker, YoupreneurJanet MurrayRepurposing Speaker Slides to a Comic BookHow to Repurpose Content into a BookMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

Do you want your content to attract as many people as possible to want to work with you?You may be thinking, “yes, that sounds perfect!”But your answer should be, “no.”Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients.Wouldn’t it be great if your content saved you precious time and effort in not having to deal with inquiries from people that aren't right for you?Or, even worse, working with clients that aren’t right.That's what Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, discovered when they began producing content specifically to filter out the clients they didn't want and attract only the ones they did.This episode is packed full of advice, tips and tricks from Martin and Lyndsay to create a website and content strategy that works better for you and your business. If your website could do more for your business, this is the podcast episode you need!Find out about:How to increase your website conversion rateHow to incorporate SEO into your blog posts to rank faster on GoogleWhat a “content fortress” is and why you need to build oneImportant Links & MentionsJammy DigitalContent FortressMake Your Mark OnlineMy book: Content 10x: More Content, Less Time, Maximum ResultsThe Content 10x toolkitTo watch the video, or read the blog post, click here.

Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start?It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started. Do you know why you feel this way? And have you thought about how you can change it?In this podcast episode, I break down six common reasons why people aren’t repurposing their content and talk about how you can approach these challenges with confidence and motivation.Listen to the episode to learn:What stops people from content repurposing and the reasons whyHow to motivate yourself to realize your existing content’s potentialWhy changing your mindset about investing in content could be a game-changer for you and your businessImportant Links & Mentions:Discover how to build better content repurposing habitsFind out why it’s necessary to view creativity as an investmentLearn how to transform your business with this simple mindset change Get the Content 10x Toolkit Check out how Content 10x could help aid your repurposing efforts on the Content 10x websiteFollow me on Instagram, Twitter, or Facebook, and connect with me on LinkedInTo watch the video, or read the blog post, click here.

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found?Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help.Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice!Listen to the episode to learn:What a content focus is, and why it’s importantHow to choose the best content for your audience…there are so many options!Melanie’s secret weapon for idea generationImportant Links & MentionsGet Melanie’s book: The Content Fuel FrameworkFollow her on LinkedInVisit her website: StoryFuelMy book: Content 10x: More Content, Less Time, Maximum ResultsFind Melanie on TwitterTo watch the video, or read the blog post, click here.

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content.It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good.Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message.And I’ve got some tricks that can help.In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself.Find out about:6 ways to avoid sounding repetitive with your repurposingHow to get more out of your messagesWhat you can do to involve your audienceWhy finding a new angle is key to successful repurposingImportant Links & Mentions4 Content Repurposing Projects to Embark Upon Right NowThe Content 10x Toolkit for repurposing your video or podcastMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

“What is the one best type of content to repurpose?”I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else.There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too!In this week's episode of The Content 10x Podcast find out about:What I believe the best type of content is for repurposingThe four things I think matter more than the type of content you repurposeHow to decide what the best type of content is for you and your audienceImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsOur LinkedIn 10x serviceTo read the blog post, click here.

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…I think that has something to do with the associations many of us have with the word ‘influencer’.The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.Find out about:How influencer marketing gained an unfair reputationHow influencer marketing can work in B2B (as well as more traditional B2C)Why companies that get influencer marketing right are beating social media algorithmsImportant Links & MentionsNeal’s websiteNeal’s amazing book, The Age of InfluenceNeal's TwitterNeal's LinkedInNeal's InstagramNeal's FacebookNeal's PinterestTo watch the video, or read the blog post, click here