The Content 10x Podcast

What’s the secret to Joe Wicks’ success? Hard work, dedication, passion, purpose and creating good content consistently.Reportedly the highest paid person in the fitness industry, Joe Wicks started right where most businesses and brands do – with no followers, very little work, and scrambling around to get clients.But ten years later, he’s a household name, author, podcaster, CEO of a hugely successful business, and has a personal wealth reported to be over $20m.What role did content play in his journey?Listen to the episode to hear:How content helped Joe Wicks become the highest paid person in the fitness industryThe importance of consistency when it comes to content, and how it played a key role in the success of The Body Coach brandWhy Joe Wicks chose social media and YouTube to pursue his passion and purposeImportant Links & Mentions:Joe WicksMy book: Content 10x: More Content, Less Time, Maximum ResultsIt Started with Content is my new content marketing case study series on The Content 10x Podcast. I take an in-depth look at how businesses and brands achieved wonderful things by utilizing the power of content. Stay tuned for monthly episodes or search #ItStartedwithContent to find more inspiring content marketing stories.To watch the video, or read the blog post, click here.

How can creating content build a personal brand?If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand.A strong personal brand can position you as a thought leader in your industry. But how can content attract the right people to your business, and crucially, get them to become customers?Chris Ducker is no stranger to building businesses and brands. In fact, he’s grown many throughout his career! He is the founder of Youpreneur.com, an entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He’s also a bestselling author, keynote speaker, and a business mentor, and has been featured in Forbes, The Huffington Post, Entrepreneur, Inc., Success, and other key media outlets.Chris joins me in this episode as we dive deep into what it means to build a personal brand in today’s world. Chris shares his words of wisdom for establishing your personal brand (even if you’re starting from nothing) and reveals where he’s focusing his content efforts in 2021.Listen to find out about:Why building a personal brand is a requirement for entrepreneurs in 2021Why Chris takes a “zero-fluff” content approachHow to convert personal brand success into business growth Important Links & Mentions:Chris Ducker’s websiteYoupreneurYoupreneur Incubator MastermindChris Ducker on InstagramMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How will content marketing change in 2021?A lot of unexpected things happened in 2020…and they impacted content marketing significantly.We saw an overwhelming number of livestreams, TikTok takeover, and more businesses began connecting with their customers through social media than ever before.But how are these changes and trends going to affect content marketing in 2021?Listen to this episode to hear my 7 content marketing predictions, including:Why content FOMO will rule over social FOMOHow consistency can be more important than authenticity when creating contentWhy more businesses will invest in social media and micro/niche influencer marketingImportant Links & Mentions:www.Content10x.comHow to Use Influencer Marketing Effectively with Neil Shaffer: www.content10x.com/150My book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How many content repurposing tips can you learn from TV talk shows?If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is… A LOT!TV talk shows have given me a lot of repurposing inspiration and they’re a really fun topic to talk about. Most people have a favorite show, favorite host, or even a favorite segment that they just have to watch as soon as it’s on YouTube (even if they don’t watch the show itself). In this ‘best bits’ episode I revisit three of my most popular podcast episodes talking about TV talk shows and share the top repurposing tips from each.Find out:How talk show hosts like James Cordon, Jimmy Kimmel and Jimmy Fallon inspired my content repurposing in 2020When segmenting your content can result in more effective, easier repurposingHow companion content keeps your audience engaged Important Links & Mentions:Repurposing Your Core Content Into Companion ContentHow to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)Ask, Curate & Create: A Genius Way to Maximize ContentThe Content 10x Podcast libraryMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How has your content repurposing strategy changed in the last 12 months?This year I’ve had some incredible guests on my podcast and between us we’ve shared our thoughts, tips, and advice on repurposing every type of content for all kinds of platforms! I’m rounding up some of the absolute best content repurposing tips and advice from four incredible podcast guests in this episode. Believe me, it was very hard to narrow it down to just four!Join me as I revisit some of this year’s golden repurposing moments on The Content 10x Podcast, including insights from my expert guests Mark Wright, Melanie Deziel, Mitch Jackson and Phil M. Jones.Find out:The top content repurposing tips from the podcast this yearHow creating content can level up your business with Mark WrightHow to generate unlimited content ideas with Melanie DezielWhy any industry can benefit from creating content Mitch JacksonWhat drives Phil M. Jones’ content repurposing strategyImportant Links & Mentions:Why Content is the Best Tool for Business Growth with Mark WrightHow the Generate Unlimited Story Ideas with Melanie DezielHow Professionals Can Create Great Content for Social Media with Mitch JacksonExactly What to Say with Phil M. JonesThe Content 10x Podcast libraryMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

In this “best of” Content 10x podcast episode, I revisit some of my favorite podcast episodes from 2020, talking all about video repurposing.I’ve loved creating, sharing, and repurposing videos this year. It’s been a great way to engage with my audience and provide podcast-quality content on a new platform!I’ve been fortunate to have some fantastic guests on the show who are passionate about creating video content. It was easy to find fantastic tips to reshare with you in this episode. Listen in as I revisit the best bits from interviews with Amy Landino and Mike Ganino, and share a little bit of my own advice too.Find out about:Why you should embrace getting in front of the cameraHow to repurpose videos to social mediaWhere your repurposed video content will perform bestHow to share your story via video Important Links & Mentions:How to Promote and Repurpose YouTube Videos on Social Media with Amy LandinoAmy’s YouTube channelHow to Create Captivating Video Content with Mike GaninoMike’s websiteHow to Repurpose Videos for Social MediaMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

For this special “best of” episode of the Content 10x podcast, we revisit some of the LinkedIn podcasts episodes we recorded in 2020.LinkedIn has been a real focus for us in 2020, so it wasn’t hard to find lots of golden nuggets to share with you again...in fact the hardest part was deciding what to share from a list of so many.As well as sharing my tips and advice on LinkedIn, I also share the best bits from interviews with three incredible guests - Mark Williams, Louise Brogan podcaster and AJ Wilcox.Listen in to find out:Why now is the perfect time to embrace LinkedIn videoHow to find guests for LinkedIn videos to build authorityTips on creating a winning LinkedIn profile with Louise BroganWhich content to share on LinkedIn and why with Mark WilliamsWhat kind of ads work best on LinkedIn with AJ WilcoxImportant Links & Mentions:Why Now is the Perfect Time to Embrace LinkedIn VideoHow Video Interviews on LinkedIn Can Build Authority & ConnectionsHow to Create a Great LinkedIn Profile with Louise BroganHow to apply for LinkedIn LiveLouise’s LinkedIn – of course!How to Create Winning Content on LinkedIn with Mark WilliamsMark's LinkedIn LinkedInformed (Mark’s podcast)What Everyone Needs to Know About LinkedIn Ads with AJ WilcoxThe LinkedIn Ads Show (AJ’s podcast)B2Linked (AJ’s agency)AJ’s LinkedInContent 10x’s Video Guide to LinkedInMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.Want to learn more about maximizing your content for LinkedIn? Find out how to become the leading authority in your industry with effective content repurposing with our LinkedIn 10x service. 

How invested are you in your content strategy…really? Do you consistently create and publish content? Or do you find other parts of your business need your attention?Maybe you’re a bit unsure about the quality of your content so you find it hard to create content, let alone hit the publish button!Unfortunately, growing your business with content doesn’t happen overnight. It requires a lot of consistent hard work. So, if you’re serious about your content strategy, there’s no ifs, ands, or buts about it – you have to invest in it.One content creator who takes his strategy seriously is Tamer Shahin. Tamer is a client of ours at Content 10x. He’s the Founder of CEO Entrepreneur and a first-time YouTube video creator. He realized early on that to successfully grow his business using video content, he’d need to either put in a lot of time and effort in himself or hire experts to help him.For Tamer, the solution was simple. Outsource to the experts. In this fascinating interview, I speak to Tamer about how outsourcing parts of his video creation process means he’s free to be a better CEO. And we discuss why investing in content repurposing (with Content 10x) is helping his content go the extra mile. Tamer also shares some fantastic insights into how his optimized content creation process maximizes his outreach and why investing in a long-term content strategy is worth it.Find out:How a winning content strategy is all about mindset – from investing and outsourcing appropriately to overcoming imposter syndromeWhy video is such a powerful form of content, especially when establishing a personal brandHow to plan, execute, optimize and repurpose video contentImportant Links & MentionsTamer’s YouTube channelCEO EntrepreneurThe CEO Entrepreneur QuizContent 10x repurposing servicesMy book: Content 10x: More Content, Less Time, Maximum Results

Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social media by viral storm…That’s right – memes.Now, I know you’re thinking, “memes don’t suit my brand’s voice!” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are making memes work for them.Disney, Netflix, and Denny’s have all used memes to stand out in their industries. Plus, their audience LOVE them. You don’t have to be a big brand and you don’t have to aim for viral posts that reach millions (it’s about the right audience, not volume). I think that memes present a fantastic way to connect with your existing audience. They have great potential to grow your following, and you can even use them to repurpose your content!In this episode, I explain how to create and share memes that your audience will really enjoy and the dos and don’ts to ensure that your memes enhance your brand’s visibility – not harm it.Listen in to find out:How memes can help you stand out in your industryWhy memes are so shareable and why you should include them in your content strategy8 dos and don’ts for creating and sharing appropriate memes for your brandImportant Links & MentionsMeme-CreatorImgurimgflipHow To Repurpose Content Using GIFs with Andrew & PeteMy book: Content 10x: More Content, Less Time, Maximum ResultsNeed some meme-spiration? To see lots of meme examples, including the memes I referenced in this podcast episode, (and some of my very own!) check out the blog post: www.content10x.com/161

How can carousel posts maximize your engagement on LinkedIn?You might have noticed that social media posts with photos and videos get more engagement. In fact, studies have shown that, on average, Facebook posts with images see 2.3x more engagement, and Tweets with images receive 150% more retweets!More and more people on LinkedIn are sharing posts with images and videos to increase their engagement. And many are finding success with LinkedIn’s carousel feature.In this episode of The Content 10x Podcast, I share how you can use LinkedIn carousels to create interactive posts, increase your engagement, and creatively repurpose your content. Listen to find out:What LinkedIn carousel posts are and how to create and share themFive top tips to ensure your carousel posts achieve maximum engagementHow to repurpose content into a LinkedIn carouselImportant Links & Mentions:4 Ways to Repurpose Content into an Instagram CarouselHow to Create Winning Content on LinkedIn with Mark WilliamsMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.