The Content 10x Podcast

Does your content attract people or repel them? I’ll tell you a secret ­– it should do both!Content certainly provides a way for others to get to know, like and trust you. But it can also help people decide that they don’t like you. And this is OK. In fact, it’s a good thing.In this episode, I explore how content is a powerful tool for weeding out people whose personalities clash with your own and ensuring that you only work with the people you like – saving you time, effort, and all that negative energy!Find out about:The business and personal impact of working with clients and colleagues you truly likeHow to work with more clients that get you and how to repel those that don’tHow your content can attract the right people to join your teamImportant Links & Mentions:The Content 10x website: www.content10x.comFollow me on social mediaMy book: Content 10x: More Content, Less Time, Maximum Results

Picture this...you’ve created some great long-form content, repurposed it into bite-size content, and shared it on social media… now what?That doesn’t have to be the end of your content’s journey. In fact, if your content performs well, it should be just the start!In this episode, I’m sharing why you should revisit your best-performing pieces of content and how you can store them for unlimited repurposing. I call this creating a "content treasure trove." This is your curated library of your best-of-the-best, gold-standard content that you know is going to make a big impact on your audience.Listen to this episode to find out about:What a content treasure trove is and why you need oneHow to repurpose and reuse your best performing content5 ways to find out what your highest performing content isImportant Links & Mentions:Episode 134: The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingEpisode 133: How to Repurpose Videos for Social MediaFree download: Everything You Need to Know About Repurposing Horizontal Videos For Social MediaMy book: Content 10x: More Content, Less Time, Maximum ResultsTo read the blog post visit: https://www.content10x.com/178

Can blogging still make a big impact in 2021…? Some are throwing out the more traditional content marketing strategy of blogging in favor of creating visual, video, or audio content…could this approach be completely wrong?In this "It Started With Content" case study episode, I share 3 compelling stories of people whose wildly successful businesses all started with one content type ­– a blog.Listen in to discover the incredible blogging turned business success stories of Brian Clark, Founder of Copyblogger, Nathan Barry, Founder of ConvertKit, and Martin Lewis, Founder of MoneySavingExpert.com.Find out about:Why Brian Clark chose to focus on building an audience before his businessWhat one goal inspired Nathan Barry to start bloggingHow Martin Lewis became one of the most trusted journalists in the UKImportant Links & Mentions:CopybloggerConvertKitMoney Saving ExpertMy book: Content 10x: More Content, Less Time, Maximum Results

What type of content gets the best repurposing ROI?One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable, and can build a rapport with your audience like no other…livestream video.But don’t take my word for it! TechSmith, one of our incredible clients at Content 10x, has seen firsthand how powerful repurposing livestream video can be. Their weekly show, The Visual Lounge, is a perfect example of just how much content can come from one livestream video…and the impact it can have on growing your audience.Matt Pierce, TechSmith’s Learning and Video Ambassador and host of The Visual Lounge, joins me on this episode to share his top tips on how to start creating videos and why help content can establish you as a thought leader.Find out about:How creating great videos help you get known in your industryWhat 3 things you need to start making videosWhy livestream video is the best content for repurposingImportant Links & Mentions:Matt’s TwitterMatt’s LinkedInTechSmith AcademyMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How can a thought leadership content strategy help you stand out from your competition?In this connected world that we live in, there’s one way to make sure people pay attention to you – creating content. If you want to be seen as an authority and a trusted industry leader, thought leadership content can help you achieve this.It takes guts to put yourself out there, so you might want to know if a strategy like this is really worth it…well, I’m here to tell you it definitely is! In this episode, I share the big benefits of creating thought leadership content and establishing a strong personal brand.Find out:Why a thought leadership content strategy is a winning approachHow this strategy can oust your competitorsWhat content you should create and how often you should share it to be recognized as a thought leader Important Links & Mentions:How to Create Captivating Video Content with Mike Ganino7 Reasons Why You Should Create Episodic ContentMy book: Content 10x: More Content, Less Time, Maximum ResultsOur servicesTo watch the video, or read the blog post, click here.

Are there any repurposing opportunities on Clubhouse?This is a question I’ve been asked a lot recently. Clubhouse has taken off in 2021 with people desperate to get an invite into the exclusive (for now) audio-only platform. It presents some really unique content opportunities, but many don’t yet understand how to make the most of them.In this episode, I share my thoughts on how to connect Clubhouse to your content marketing strategy. I discuss the potential for repurposing your Clubhouse content and why it’s the perfect space for thought leaders.If you haven’t heard of Clubhouse yet, don’t worry, this episode will fill you in. And if you have no desire to get on the app, I still encourage you to give this episode a listen…I don’t think Clubhouse is going anywhere any time soon.Find out: What content repurposing opportunities there are on ClubhouseWhy the audio-only platform won’t replace podcastingCreative ways to repurpose your core content onto Clubhouse and vice versaImportant Links & Mentions:Clubhouse7 Reasons Why You Should Create Episodic ContentMy book: Content 10x: More Content, Less Time, Maximum Results

How can you give your content another chance at success?You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between.Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears.In this episode, part of our new "It Started With Content" series, I reveal how Jamie Morton repurposed his dad’s unknown ebook into one of the biggest podcasts in the world, "My Dad Wrote A Porno."Find out about:How three friends repurposed an unknown ebook into a podcast phenomenonWhy your original piece of content might not be its most successful iterationHow creativity and open-mindedness can help your content reach its full potentialImportant Links & Mentions:My Dad Wrote A PornoEpisode 37: My Dad Wrote… Something That I Repurposed The Hell Out Of!My book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

What’s more crucial to a winning content strategy – quantity or quality?Now, it’s obvious that good-quality content is a must for any creator, but I’m not alone in believing that consistency really is also really key to building your audience and growing your business.James Schramko believes that consistency is a key factor to his business success. His consistent content approach has generated nearly 4 million podcast downloads, 9,000 blog subscribers, and millions of dollars of sales for his various businesses.James is the Founder of SuperFastBusiness, an online business coaching program. He’s also a podcaster, trainer and the author of Work Less, Make More. I invited him to join me on this episode to talk about the power of consistency, and how his winning content strategy has led him to business success.Find out:How consistently creating content can help grow your businessHow to systematize your content approachWhy distribution and repurposing are key to James’ winning content strategyImportant Links & Mentions:James’ websiteSuperFastBusiness podcast My book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

How could an episodic content strategy benefit your business?If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But if you have no strategy at all, or if your approach is to create content when you’re inspired, then it’s a bit like throwing your content against the wall and hoping it sticks…The three keys to a successful content strategy are: consistency, quality and distribution. Hit these three on the head and your content strategy will grow your business.In this podcast episode I share why episodic content is the sweet spot between these three main pillars and what benefits it could bring to your business.Find out:What episodic isWhy episodic content wins over “random acts of content”The 7 benefits of creating your content in an episodic formImportant Links & Mentions:Episode 134: The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingExamples of episodic contentMy book: Content 10x: More Content, Less Time, Maximum ResultsThe Content 10x servicesTo watch the video, or read the blog post, click here.

How could your podcast reach more people?If you’re a podcaster, video creator, or any kind of content creator, you want your message to reach as much of your ideal audience as possible. By limiting the platforms that you post on, are you unintentionally limiting your content’s reach?I’m seeing more and more people repurposing their podcasts onto one of the biggest media platforms (if not THE biggest!) in the world, YouTube.This is a fantastic podcast repurposing strategy that I’ve been using for The Content 10x Podcast, and our clients, for over three years now. In this episode, I’m teaching you how to repurpose a podcast to YouTube so that your content can go further.Find out about:Why you should consider repurposing your podcast to YouTubeHow a video podcast can help you embrace audio and video formatsMy 6 dos and don’ts for repurposing a video podcastImportant Links & Mentions:The Content 10x blogOur repurposing servicesEpic podcast repurposing5 Ways To Repurpose Your Podcast Into VideoHow to Segment Your ContentMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.