The Content 10x Podcast

Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut.You could be pouring your energy into content that just doesn’t perform the way it used to or resonate with your audience anymore. Plus, you could be missing out on content opportunities that have much greater potential!In this episode, I’m sharing the three ways you can give your content strategy a boost, so it keeps propelling your business forward (and stops holding you back). I also reveal a little behind-the-scenes look at how we keep our content strategy fresh at Content 10x.Find out about:How to conduct a deep dive review of your content approach and strategyWhen to update your internal systems and workflowsThe best way to experiment with creating new types of contentImportant Links & Mentions:Episode 190, 4 Lessons Learned in 4 YearsContent 10x websiteMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week, click here.To watch the video, or read the blog post, click here.

If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides.Instagram Guides are incredibly powerful for building credibility, showing expertise, and extending the life of your Instagram content. Plus, if you’re already creating content for Instagram, all it takes is 5 simple steps to repurpose that content into a Guide.In this episode, I share my top tips for creating an Instagram Guide to help show that your profile means business! I explain what they are, how to create them, and why they’re so powerful!Find out about:Why Instagram Guides are a must-use feature for brands and businessesHow to create guides that build credibility and show your expertiseHow to extend the life of your existing Instagram posts by repurposing them into guides  Important Links & Mentions:Content 10x InstagramEpisode 188, How to Write Better Content with Joanna WiebeEpisode 145, How to Create and Repurpose Your Highlights on Social MediaContent 10x websiteOur repurposing servicesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

What ingredients do you need to turn a passion project into a hugely successful brand and business?A cup of great content…Two cups of repurposing…And your own secret sauce!Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you’re hungry for another incredible content story!Find out about:How Deliciously Ella transformed from food blog to multi-faceted businessThe secret ingredient to Ella’s content successThree key takeaways from Ella’s content journey all creators should knowImportant Links & Mentions:Deliciously Ella’s websiteDeliciously Ella’s InstagramRetail Week articleEconsultancy articleElla’s Diary of a CEO interviewThe Content 10x Toolkit My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.To watch the video, or read the blog post, click here.

Your product or service solves a problem that your audience has – but they may not know it yet.If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them?In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs.Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you.Find out:How SparkToro can help you understand your audience better and get in front of the right people fasterWhy podcasts have such a high ROI for businesses and how to tap into thatHow to find out what content your audience is actually paying attention to (so you can create it!)Important Links & Mentions:Rand’s TwitterSparkToroSparkToro blogMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you tell people about your business, product, or service in your content without sounding too salesy?Providing helpful content is key to building an audience. But if people don’t know what you do or what you sell, is creating content really a marketing strategy – or just a hobby?The key is to balance helping your audience while directing them to your product and/or service. It’s tricky, but you can get there with the right approach.In this episode, I share my three top tips for using content to share what you do and what your business offers – without harming your relationship with your audience.Find out about:Why your content is your most powerful selling tool – when used correctlyHow to tell your audience about your products/services without being salesyThe three things you can do to share more about your businessImportant Links & Mentions:The Content Repurposing Customer JourneyContent 10x websiteMy book: Content 10x: More Content, Less Time, Maximum Results

When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck with me and shaped my journey.So, I’m taking this opportunity to share just some of the most important lessons. Hopefully, these will be helpful to you, whether you’re just starting out with your business, four years in like me, or 20 years in! After all, it’s never too late to learn new things.Find out about:Why what got you to where you are today won’t necessarily get you further in futureHow to stay focused on metrics that matter to your businessWhy you should treat content like a long-term investmentImportant Links & Mentions:Content 10x: https://www.content10x.com/Our repurposing services: https://www.content10x.com/services/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo find out more and explore other episodes click here.

Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it.In fact, many businesses and brands started their content journeys on Twitter. After all, it’s a platform like no other for potential audience reach.Dominic McGregor, Co-Founder of Social Chain, and Rob Temple, author of Very British Problems, both found success through the platform, but what makes their stories unique? Find out in this installment of the It Started with Content case study series.Listen to find out:How a tweet about running out of toilet paper was the beginning of an entrepreneurial journey for a down-on-his-luck university studentHow a British journalist amassed 100,000 Twitter followers and a book deal in less than a monthWhy Twitter is a powerful tool for establishing a brand and reaching thousandsImportant Links & Mentions:Dominic’s TwitterVeryBritishProblems TwitterMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

Joanna Wiebe, founder of Copyhackers, shares writing tips like the difference between copywriting and content writing. They discuss the value of written content online, strategies for writing copy that hooks audiences, and the importance of authenticity in content creation.

Have you ever been shocked at the price of creative work?In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content.Content that grows a brand, drives results, and requires years of expert knowledge to create.In this podcast episode, I share my thoughts on why creativity is so undervalued, the problems with it, and my advice for business owners who are looking to invest in their content.Hit play to find out:Why creative work is undervaluedThe two key problems with underestimating creativityHow investing in content and creative expertise can transform your businessImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsContent repurposing services: www.content10x.com/servicesJoin hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox once a week https://www.content10x.com/newsletter

Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is!Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself.So, I’m on a mission to stop lazy livestream repurposing. In this episode, I share my tips for making your repurposed livestream content more enjoyable for your audience and the difference between those who are doing it well and those who aren’t.Find out about:Why livestream video is the best type of content to repurposeWhat lazy livestream repurposing is and why you should avoid it4 ways to level up your livestream repurposing Important Links & Mentions:Is There a ‘Best’ Type of Content to RepurposeTechSmith/The Visual LoungeWhy You Should Repurpose Your Livestream Videos with Matt PierceThe Content 10x repurposing servicesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter