The Content 10x Podcast

Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it.In fact, many businesses and brands started their content journeys on Twitter. After all, it’s a platform like no other for potential audience reach.Dominic McGregor, Co-Founder of Social Chain, and Rob Temple, author of Very British Problems, both found success through the platform, but what makes their stories unique? Find out in this installment of the It Started with Content case study series.Listen to find out:How a tweet about running out of toilet paper was the beginning of an entrepreneurial journey for a down-on-his-luck university studentHow a British journalist amassed 100,000 Twitter followers and a book deal in less than a monthWhy Twitter is a powerful tool for establishing a brand and reaching thousandsImportant Links & Mentions:Dominic’s TwitterVeryBritishProblems TwitterMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

Joanna Wiebe, founder of Copyhackers, shares writing tips like the difference between copywriting and content writing. They discuss the value of written content online, strategies for writing copy that hooks audiences, and the importance of authenticity in content creation.

Have you ever been shocked at the price of creative work?In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content.Content that grows a brand, drives results, and requires years of expert knowledge to create.In this podcast episode, I share my thoughts on why creativity is so undervalued, the problems with it, and my advice for business owners who are looking to invest in their content.Hit play to find out:Why creative work is undervaluedThe two key problems with underestimating creativityHow investing in content and creative expertise can transform your businessImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsContent repurposing services: www.content10x.com/servicesJoin hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox once a week https://www.content10x.com/newsletter

Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is!Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself.So, I’m on a mission to stop lazy livestream repurposing. In this episode, I share my tips for making your repurposed livestream content more enjoyable for your audience and the difference between those who are doing it well and those who aren’t.Find out about:Why livestream video is the best type of content to repurposeWhat lazy livestream repurposing is and why you should avoid it4 ways to level up your livestream repurposing Important Links & Mentions:Is There a ‘Best’ Type of Content to RepurposeTechSmith/The Visual LoungeWhy You Should Repurpose Your Livestream Videos with Matt PierceThe Content 10x repurposing servicesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can creating just one type of content grow a business empire?Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few realize the power of honing your skills so acutely that you can build an entire business on the back of it.In this episode of the It Started with Content case study series, I reveal how Marie Forleo’s single-channel content strategy grew into a content conglomerate. Listen in to find out her advice and recommendations for others looking to build their business with the help of content.Find out about:How Marie Forleo grew an extensive email subscriber list in the pre-social media ageWhy Marie stuck to creating just one content type while building her businessWhat one change to her content strategy has radically grown Marie’s online communityImportant Links & Mentions:Marie Forelo’s website7 Reasons Why You Should Create Episodic ContentThe Joe Wicks StoryThe Sarah Turner StoryThe Nathan Barry StoryMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you think repurposing content is limited to the online world only…think again.We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possibilities that exist outside of the web. There could be plenty of digital to physical repurposing opportunities waiting for your content in the “real” world.Nicola Semple is one content creator who saw one such opportunity. Nicola is a true multihyphenate. She’s a Certified Mindset Coach, host of The Good Life Well Lived podcast, business owner, and creator of the You Are Enough Cards.She joins me on this Content 10x Podcast Episode to share how she transformed her digital content library into a physical product and why it’s the perfect partner to her online brand.Find out about:The process of repurposing digital content into a physical productWhat launching a physical product can teach you about your audienceHow Nicola’s product changed her strategy for creating contentImportant Links & Mentions:Nicola’s FacebookNicola’s LinkedInNicola’s InstagramYou Are Enough CardsMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.To watch the video, or read the blog post, click here.

How can you create content that your audience is guaranteed to engage with?Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In this podcast episode, I share how you can validate your idea before creating the content – saving you time, effort, and helping you give your audience exactly what they want.Find out:Why you should avoid a “build it and they will come” content strategyWhat a content MVP is and how to create oneHow to validate your content ideas through audience feedbackImportant Links & Mentions:The Lean Startup by Eric RiesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights?Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consumer behavior in the U.S. and provides up-to-date research about consumers’ media habits, including digital audio and podcast consumption, social media usage, and more.In this podcast episode, I take a look at the key insights and findings from The Infinite Dial 2021 and share what they mean for content creators. I also cover the most valuable takeaways and talk about how these can help you create content designed for your audience’s preferences.Find out about:The latest insights on social media preferences of different age groupsWhat you can do to take advantage of podcast listening’s steady and significant growthHow new technologies are changing the way people consume contentImportant Links & Mentions:The Infinite Dial 2021Episode 134 of The Content 10x Podcast, The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingMy book: Content 10x: More Content, Less Time, Maximum ResultsGet in touch with me: amy@content10x.com

How do successful content creators get where they are? And what can you learn from their journey?It’s easy to think that people who find great success through their content do so by way of either sheer luck, or blood, sweat and tears. But, if you look closely, you’ll start to see some common themes that you can apply to your own content journey.In this episode of our It Started with Content case study series, I share the six key lessons you can learn from Sarah Turner, aka The Unmumsy Mum, and her content story. Tune in to discover how Sarah went from blogging novice (with zero followers) to topping the Sunday Times bestseller list twice!Find out about:How Sarah Turner turned a blog into bestselling books...and how it changed her lifeWhy knowing where to find your audience is just as important as creating great contentThe six key takeaways from The Unmumsy Mum’s success storyImportant Links & Mentions:The Unmumsy Mum blogThe Unmumsy Mum’s TwitterThe Unmumsy Mum’s FacebookThe Unmumsy Mum’s Sunday Times bestselling booksMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox once a week? Click here. 

How realistic are your expectations when it comes to your content?You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot! While it’s good to be ambitious, you’re never going to get to this stage without putting in A LOT of hard work and solid investment.I often see people underinvesting in their content but not changing their big expectations. Content is powerful, but it won’t get you to that gold-star-status on its own. In this episode, I share the right way to invest in your content strategy to get you on track to achieving your goals.Find out about:How you should approach investing in contentWhy underinvesting is a trap!How to be realistic with your content goals and expectationsImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsOur end-to-end content repurposing services: www.content10x.com/services