The Content 10x Podcast

How does your business stand out from its competition?Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand.How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if you offer similar products or services as another business in your industry, there’s one factor that will differentiate you from the rest…your secret sauce, your content.In this episode, I’m sharing how to find your brand’s secret sauce and use content to give people a taste of your business. Find out about:A quick exercise to define your business’s secret sauceThe big brand lessons you can apply to your contentHow to create your brand’s “secret sauce” content: the recipe to help you stand out from your competitionImportant Links & Mentions Free content repurposing resourcesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content?Historically, it’s been a real challenge to repurpose content to Twitter. If you create long-form content, it can take a lot of creativity to repurpose it into bite-size (or should I say crumb-size) pieces of content that fit the character limit. However, threads give you much more flexibility to repurpose your content into something easily digestible.In this highly practical episode, I share the best practices and big no-nos for repurposing your content into a compelling Twitter thread. Find out about:What a Twitter thread is and how to create oneWhy threads are a powerful way to connect to your Twitter audience and increase your engagementThe dos and don’ts for transforming long-form content into a Twitter threadImportant Links & Mentions:Episode 188: How to Write Better Content with Joanna WiebeFollow me on Twitter, @Content10xMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched, nobody quite realized its true potential.Tim Schmoyer, however, was determined to work it out.In this episode of our It Started with Content case study series, I share Tim’s story. Spoiler alert: Tim pioneered YouTube video as we know it today and remains a leader in educational YouTube content. It’s likely you’ll have heard many YouTube success stories…but no story is quite like Tim’s.Find out about:How accidental vlogging led to a hugely successful video strategy businessWhy viewers and brands couldn’t keep their eyes off Tim’s contentWhat it takes to become a leader on the world’s biggest video platformImportant Links & Mentions:It Started with Content case studies on YouTubeVideo Creators YouTube channelTim Schmoyer’s TechSmith interviewTim Schmoyer’s Leveling Up interviewMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help.Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more than 25 years of sales experience under her belt, has written three stand-out sales books, and hosts the Sales Maven podcast.She joins me in this episode to share actionable tips and advice for selling successfully without being pushy. We also talk about how to reach your best clients and craft content that smooths out the sales process.Find out about:How a podcast can help you generate better leads and clientsWhy your approach to “sales content” could be hindering your ability to sellNikki’s tips and advice for demonstrating your value using content Important Links & Mentions:Sales Maven’s websiteSales Maven’s FacebookSales Maven’s InstagramNikki’s LinkedInDownload the free eBook: Closing the Sale eBookMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut.You could be pouring your energy into content that just doesn’t perform the way it used to or resonate with your audience anymore. Plus, you could be missing out on content opportunities that have much greater potential!In this episode, I’m sharing the three ways you can give your content strategy a boost, so it keeps propelling your business forward (and stops holding you back). I also reveal a little behind-the-scenes look at how we keep our content strategy fresh at Content 10x.Find out about:How to conduct a deep dive review of your content approach and strategyWhen to update your internal systems and workflowsThe best way to experiment with creating new types of contentImportant Links & Mentions:Episode 190, 4 Lessons Learned in 4 YearsContent 10x websiteMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week, click here.To watch the video, or read the blog post, click here.

If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides.Instagram Guides are incredibly powerful for building credibility, showing expertise, and extending the life of your Instagram content. Plus, if you’re already creating content for Instagram, all it takes is 5 simple steps to repurpose that content into a Guide.In this episode, I share my top tips for creating an Instagram Guide to help show that your profile means business! I explain what they are, how to create them, and why they’re so powerful!Find out about:Why Instagram Guides are a must-use feature for brands and businessesHow to create guides that build credibility and show your expertiseHow to extend the life of your existing Instagram posts by repurposing them into guides  Important Links & Mentions:Content 10x InstagramEpisode 188, How to Write Better Content with Joanna WiebeEpisode 145, How to Create and Repurpose Your Highlights on Social MediaContent 10x websiteOur repurposing servicesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here.

What ingredients do you need to turn a passion project into a hugely successful brand and business?A cup of great content…Two cups of repurposing…And your own secret sauce!Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you’re hungry for another incredible content story!Find out about:How Deliciously Ella transformed from food blog to multi-faceted businessThe secret ingredient to Ella’s content successThree key takeaways from Ella’s content journey all creators should knowImportant Links & Mentions:Deliciously Ella’s websiteDeliciously Ella’s InstagramRetail Week articleEconsultancy articleElla’s Diary of a CEO interviewThe Content 10x Toolkit My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.To watch the video, or read the blog post, click here.

Your product or service solves a problem that your audience has – but they may not know it yet.If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them?In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs.Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you.Find out:How SparkToro can help you understand your audience better and get in front of the right people fasterWhy podcasts have such a high ROI for businesses and how to tap into thatHow to find out what content your audience is actually paying attention to (so you can create it!)Important Links & Mentions:Rand’s TwitterSparkToroSparkToro blogMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you tell people about your business, product, or service in your content without sounding too salesy?Providing helpful content is key to building an audience. But if people don’t know what you do or what you sell, is creating content really a marketing strategy – or just a hobby?The key is to balance helping your audience while directing them to your product and/or service. It’s tricky, but you can get there with the right approach.In this episode, I share my three top tips for using content to share what you do and what your business offers – without harming your relationship with your audience.Find out about:Why your content is your most powerful selling tool – when used correctlyHow to tell your audience about your products/services without being salesyThe three things you can do to share more about your businessImportant Links & Mentions:The Content Repurposing Customer JourneyContent 10x websiteMy book: Content 10x: More Content, Less Time, Maximum Results

When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck with me and shaped my journey.So, I’m taking this opportunity to share just some of the most important lessons. Hopefully, these will be helpful to you, whether you’re just starting out with your business, four years in like me, or 20 years in! After all, it’s never too late to learn new things.Find out about:Why what got you to where you are today won’t necessarily get you further in futureHow to stay focused on metrics that matter to your businessWhy you should treat content like a long-term investmentImportant Links & Mentions:Content 10x: https://www.content10x.com/Our repurposing services: https://www.content10x.com/services/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo find out more and explore other episodes click here.