The Content 10x Podcast

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition?Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and a few of the holiday season content tips I’ve picked up over the years, you can turn that feeling of survival into celebration.Find out about:Why planning ahead can make a world of difference to your holiday season contentHow to efficiently repurpose your existing content into great holiday content (with examples!)My top tips for creating and distributing content over the holiday periodImportant Links & MentionsEpisode 163, The Secrets of LinkedIn Success: https://www.content10x.com/the-secrets-of-linkedin-success/Episode 164, The Very Best of Video Repurposing: https://www.content10x.com/the-very-best-of-video-repurposing/Episode 165, The Best Content Repurposing Tips: https://www.content10x.com/the-best-of-content-repurposing/Episode 166, How to Repurpose Content Like Top TV Talk Shows: https://www.content10x.com/repurpose-like-the-top-tv-talk-shows/Episode 61, The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content: https://www.content10x.com/gift-of-repurposing-5-giveaway-ideas-existing-content/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.Find out about:What the Zero Moment of Truth is and how it can help you gain a competitive advantageHow to use content marketing to move people to make a buying decisionHow to repurpose one piece of content to achieve the ZMOTImportant Links & MentionsEpisode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVMGet help with your content repurposing: www.content10x.comMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website? Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities?Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B marketing strategist. He talks passionately about how content creators for B2B businesses can use these platforms to realize huge gains and his strategies for getting your content noticed in undervalued niches.Find out about:The cheat code to getting your content on any subreddit front pageHow to use Quora to appear in the SERPs and drive more traffic to your websiteToday’s most undervalued distribution channels and how to tap into them for future results Important Links & MentionsReddit: https://www.reddit.com/Reddit, Big SEO: https://www.reddit.com/r/bigseo/Quora: https://www.quora.com/Ross’ newsletter: https://foundationinc.co/newsletter/Ross’ Twitter: https://twitter.com/TheCoolestCoolRoss’ LinkedIn: https://www.linkedin.com/in/rosssimmonds/Our content repurposing services: https://www.content10x.comMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions.In this episode, I share the repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for more impactful content. I also explain a bit about the marketing funnel as a whole, how you can use it to structure your content marketing approach, and my tips for creating content for every stage.Find out about:The five stages of the marketing funnel and what they meanWhich content format works best for each stage of the funnelHow to create and repurpose content to populate your marketing funnel fasterImportant Links & MentionsTo read the blog post on this topic click hereHow Storytelling and Repurposing Can 10x Case StudiesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer.But when you’ve created and published a brilliant season of content – now what?You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air.In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got.Find out about:The pros and cons of creating content in seasonsExamples of businesses that create seasons of content vs. ongoing contentSix steps to repurpose your content season and keep it generating resultsImportant Links & MentionsIt Started with Content: https://www.content10x.com/206 Who we work with: https://www.content10x.com/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series.In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more. Hit play to hear the most vital takeaways from these content hero journeys! Find out about:Key findings from our It Started with Content case study seriesA brief look at the creators featured and how content helped them get to where they are todayThe four key attributes all creators shared and how you can apply these to your content strategyImportant Links & Mentions       The Joe Wicks story: https://www.content10x.com/it-started-with-content-how-embracing-content-led-to-fame-fortune-and-an-mbe/ The My Dad Wrote A Porno story: https://www.content10x.com/it-started-with-content-how-3-ebook-downloads-became-280m-podcast-downloads/ 3 blog to business stories (Brian Clark, Nathan Barry, and Martin Lewis): https://www.content10x.com/it-started-with-content-how-3-blogs-became-big-businesses/ The Unmumsy Mum story: https://www.content10x.com/it-started-with-content-babies-blogs-bestselling-books/ The Marie Forleo story: https://www.content10x.com/it-started-with-content-how-an-email-newsletter-led-to-an-eight-figure-business-empire/ Two tremendous Twitter tales (Dominic McGregor and Rob Temple): https://www.content10x.com/it-started-with-content-tweets-tea-toilet-roll/ The Deliciously Ella story: https://www.content10x.com/it-started-with-content-how-a-food-blog-became-a-recipe-for-brand-success/ The Tim Schmoyer story: https://www.content10x.com/it-started-with-content-from-amateur-vlogger-to-master-of-youtube/ The Zach King story: https://www.content10x.com/it-started-with-content-from-viral-video-illusionist-to-record-breaking-content-king/    My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here

How do you create high-quality content week after week for 9+ years?As our incredible friend and client Jay Baer reaches 500 episodes of his podcast, Social Pros, I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content.Jay is a profound figure in the content marketing industry. He’s a leading podcaster, author, and speaker and has hosted the Social Pros podcast for over nine years. In this insightful episode, we discussed why his show is so successful, it’s niche appeal, how he stays consistent after all this time, and what he’d do differently if he started Social Pros today.Find out about:How Jay and his team have consistently published (almost) 500 podcast episodes since 2012Why being hyper-focused is key to winning the right audience – and clientsHow the “magic of repurposing” would influence the Social Pros show if Jay were to start it todayImportant Links & MentionsConvince and Convert: https://www.convinceandconvert.com/ Social Pros Podcast: https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/ Jay’s newsletter: https://www.jaybaer.com/the-baer-facts-newsletter/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here

Is the best way to repurpose content transforming long-form pieces into shorter content? Or is there another way?The fantastic thing about content repurposing is that there’s no ONE way to repurpose your content. If there’s potential for your content to become something else, then go ahead and create it!In this episode, I share how to shift your content repurposing mindset to uncover a new realm of possibilities. And I walk you through two real-world examples to show how you can increase your ROI from your short-form content by transforming it into longer-form (and longer-lasting) content.Find out about: How content repurposing doesn’t have to be one directional   Two reasons why it’s important to mix up your content repurposing workflowHow to repurpose short-form content into long-form content: practical examplesImportant Links & MentionsEpisode 114, The Content Repurposing Mindset: https://www.content10x.com/114 Episode 195, Could Your Content Strategy Be Holding You Back? https://www.content10x.com/195Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/183 My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here

Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it.Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little dust off, and your content could perform like never before.In this podcast episode, I share my three-step process to rejuvenate your existing content that will save you time, improve your audience reach, and ensure your content stays relevant for longer.Find out about: How updating old blog posts can increase your website traffic by 362%Why it’s vital to revisit your SEO and keyword strategyThree steps you can take to optimize and repurpose your old content effectivelyImportant Links & Mentions Episode 200, 200 Episodes, Looking Forward & 3 Strategies ForMaximizing ContentDatabox studyZapier studyOptin Monster statisticsEpisode 178, Content Library: How to Create a Content Treasure Trove for Unlimited RepurposingMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here

How did micro-magic trick content conjure up worldwide video success?At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator.The video illusionist has taken the social media video game to an entirely new level and, at the same time, built a business where he can really stretch his magical muscles. Plus, he has authored a successful range of children’s books. In this episode of the It Started with Content case study series, I share the secrets to this video magician’s success.Press play to find out:How a passion for filmmaking transformed Zach into a record-breaking micro-content creatorHow repurposing helped Zach pivot and achieve multiplatform success, which has led to huge success off the screen tooThe four key lessons to learn from Zach’s journeyImportant Links & Mentions      It Started with Content case study series: https://www.youtube.com/playlist?list=PLVwaHzx-z4d703GYxMUxs4a6CCe6fQWZBZach’s YouTube channel: https://www.youtube.com/channel/UCq8DICunczvLuJJq414110A Zach’s TikTok: https://www.tiktok.com/@zachking My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterTo watch the video, or read the blog post, click here