Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Mar 7, 2024 • 4min
New British Podcast Festival Announced, The Roost Thrives, & More
Tom Webster discusses the integration of music industry with podcasting. A new UK podcast festival is on the way. Rooster Teeth is closing, but The Roost carries on. Political podcasts have significant impact on audience engagement.
Mar 6, 2024 • 6min
Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More
Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands digital fundraising resources for local radio stations, trust in audio has increased over the past four years.
Mar 6, 2024 • 9min
Podcasting Licensed Music - It’s Time
Exploring the impact of licensed music in podcasts, focusing on country music and its relationship with radio. The potential of integrating licensed music to enhance creativity and audience engagement. Collaboration between radio and record industries for content richness, revenue generation, and innovation in rights management.
Mar 5, 2024 • 5min
Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More
Podcast discusses the changing landscape of podcast advertising in digital strategies, the rocky start of AI-powered podcast translations, and insights from The New York Times and Vox Media on their podcast strategies. Also includes updates on the Podcast Frenzy report, Gen Z discovery methods, and AI translation plans, along with a discussion on AI-generated audio clips and industry updates.
Mar 4, 2024 • 5min
Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
Podcast covers positive revenue growth in major podcast companies, Australian podcast ad investment report, increasing podcast CPMs in Feb, newsguard's misinformation tracking tools, CoHost's survey of professional podcasters.
Mar 1, 2024 • 8min
Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
Exploring podcasting's presence at SXSW, attracting decision-makers in B2B marketing. The impact of ad context as Google phases out cookies. Importance of simplistic audio ads for better attention metrics.
Feb 29, 2024 • 4min
Podcasting's Attribution Gap, Untapped Rural Listeners, & More
Podcasting's attribution gap between urban and rural areas, post-cookie advertising future, and Ad Results Media's new Pro platform are discussed. Insight into audio consumption habits and advertising strategies in the podcasting industry.
Feb 28, 2024 • 5min
Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
The podcast discusses the steady growth of Canadian podcasting, the importance of normalized audio for ad attention, and the impact of third-party cookie loss on ad revenue. Insights are shared on US ad market trends and the need for brands to adjust measurement strategies for podcasting success.
Feb 27, 2024 • 4min
B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
B2B brands investing in successful podcast ads like Staples and Indeed. Shift towards programmatic TV upfronts and growth of digital audio ads in Australia.
Feb 26, 2024 • 4min
Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
Media companies are boosting podcasts at SXSW, Spotify discusses long-term ad goals, and Dotdash Meredith's CEO talks about the pivot to performance in the latest podcast.
