Sounds Profitable

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

Mar 1, 2024
Exploring podcasting's presence at SXSW, attracting decision-makers in B2B marketing. The impact of ad context as Google phases out cookies. Importance of simplistic audio ads for better attention metrics.
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1
Introduction
00:00 • 3min
2
Influential Role of Podcasting in Purchase Decisions and the Impending Shift Away from Third-Party Cookies
02:40 • 3min
3
Study on Varying Volume Levels and Complexity of Audio Ads
05:53 • 2min