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Sounds Profitable

Latest episodes

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Apr 7, 2025 • 7min

Effective 🎮 Audio Ads, Thinking Like a Network, & More

Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.
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Apr 4, 2025 • 10min

Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable. 
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Apr 3, 2025 • 6min

Podcasting's Report Card, Affiliate On the Rise, & More

Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions and live events are now in the top five revenue generators for publishers, why podcasts are playing a bigger role in brands' creator strategies, and Spotify debuts their own ad exchange and AI ad generator. Find links to every article mentioned here on Sounds Profitable.
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Apr 2, 2025 • 5min

Defining the Podcast, Traffic vs. Audience, & More

Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable.
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Apr 1, 2025 • 7min

Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 
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Mar 31, 2025 • 6min

Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More

Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 28, 2025 • 9min

The New User Experience, Tracking 🍏 Plays, & More

Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 27, 2025 • 4min

Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More

Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 26, 2025 • 3min

Podcasting's Growth in Japan, Acast Grows in AU, & More

Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.Find links to every article mentioned and the full write-up here on Sounds Profitable.
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Mar 25, 2025 • 3min

India Invests in Influencers, 4th Signal Awards Open, & More

Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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