Sounds Profitable

Today in the business of podcasting: SiriusXM launches an ad-supported tier, Audioboom acquires Adelicious, how Kids & Family podcasts are perfect for the "nag factor", content creators once again left out of the Emmys, and Acast reports on a podcast campaign run for KFC in Australia. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

Today in the business of podcasting: Audioboom posts profit in Q2, CMOs seek stability and cutting out the middleman with content creator marketing, and the LA Times covers the burgeoning video production job market caused by the rise of YouTubers and video podcasting. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

This week in the business of podcasting: There's preservationists who want to save the soul of podcasting, there's growth advocates that welcome the YouTubeifiaction of podcasts. Tom Webster argues both are right, and that binary might be hurting podcasting's ability to preserve its "soul." The Podcast Host and Alitu CEO Colin Gray talks about the sort-of surprise that was seeing Alitu on stream during Apple's WWDC presentation, as well as his experiences over 15 years of working in podcasting. YouTube is preparing a crackdown on mass-produced and repetitive video content with some wording updates to the guidelines that run their monetization program. Spotify has ensured pod.link's future by giving the company back to Nathan Gathright, the original developer. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

Today in the business of podcasting: how podcasting can preserve its spark whiel growing into video, how Alityu ended up on screen at WWDC, YouTube's preparing to crack down on reuploaded/generated content, Jasmine Crockett addresses the need for media-savvy politicians for podcast appearances, and two major AI players working on their own browsers to challenge Google's search engine dominance. Find links to every article mentioned in the newsletter version of today's episode, which you can find right here in The Download's section of SoundsProfitable.com

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com

Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an explanation of the Spotify-approved generative AI "band" Velvet Sundown, and Triton Digital has a new annual study on Canadian podcast listner behavior. Find links to every article mentioned in today's episode post on SoundsProfitable.com

Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators. Find links to every article mentioned in today's episode in this post on SoundsProfitable.com

This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video. Links to every article mentioned can be found here on SoundsProfitable.com.