Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Mar 21, 2024 • 6min
AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
Topics include the rebranding of AdvertiseCast to Libsyn Ads, podcasting's accountability to audiences, Finnish willingness to pay for podcasts, and the importance of brands engaging with super fans. Also, highlights on podcast industry news, New York Times audio premium app, top advertisers, and Spotify's top followed podcasts like Joe Rogan Experience.
Mar 20, 2024 • 5min
Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
Ad Results Media introduces a programmatic host-read ad tool; A server anomaly caused false bids; BBC may run ads on podcasts in the UK; Spotify's new Ad Studio; TikTok's struggles with podcast promotion
Mar 20, 2024 • 11min
Owning Podcasting’s Responsibility
Exploring the challenges of setting higher quality standards in podcast advertising amidst systemic issues. The importance of accurate podcast categorization, responsible ad labeling, and ad category verification. Efforts to enhance publisher control, transparency, and revenue optimization in podcasting. Significance of transparency and ownership for sustainable growth in podcasting.
Mar 19, 2024 • 6min
March Madness Podcast Potential, YouTube's Teen Userbase, & More
March Madness games almost sold out of ad inventory, impact of third-party cookies on ad buys, teens prefer YouTube over TikTok, advertisers react to TikTok's future, Amazon's opportunity in cookie-free future
Mar 18, 2024 • 6min
Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
Business of podcasting insights: Radiodays Europe report, lack of election bump for news podcasts, Rich Greenfield on streaming's focus. The Ringer's union AI protections win, Kast Media bankruptcy filing discussed. Dive into podcasting metrics, AI protections, and industry news.
Mar 15, 2024 • 8min
Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
This podcast discusses building a better umbrella for podcasting at conferences like SXSW, insights on how podcasting affects audio consumption habits, Apple's research on improving podcast transcripts, and the shift towards server-side ad insertion in video advertising.
Mar 13, 2024 • 4min
U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
The podcast discusses the growth of a Latino podcast network, the influence of podcasters, Joe Rogan's successful return to YouTube, and the importance of longer brand lift studies in podcast advertising.
Mar 12, 2024 • 5min
Podcasting's Share of Audio, GenZ Pays for Premium, & More
This podcast explores podcasting's share of audio consumption, the rise of Gen Z spending on premium apps, the concept of server-side insertion in podcasting, and the winners of the iHeartPodcast Awards.
Mar 11, 2024 • 4min
Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more
2024 outlook for indie podcast company acquisitions, no worries for SiriusXM amid lower Pandora numbers, Flightpath introduces new
Mar 8, 2024 • 10min
Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
Topics include Apple Podcasts rolling out transcripts, insights on podcasting Q4 earnings, the potential for licensed music in podcasts, challenges with AI transcription, and PRX's new resources for radio stations.
