Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Apr 8, 2024 • 4min
L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
2024 Evolutions keynotes published, Eric Adams' interview on The Breakfast Club, factors affecting ad tech M&A, and consumer responses to advertisements on various platforms discussed in this podcast
Apr 5, 2024 • 10min
Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
Highlights include the effectiveness of podcast advertising, Joe Rogan boosting Spotify numbers, retail media networks embracing audio, and over 50% of Americans being cord-cutters. Insights on impact of podcast appearance, retail media, lawsuit against Meta, TV cord-cutting trend, viewer trends in streaming TV and YouTube.
Apr 4, 2024 • 4min
Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
The podcast discusses the impact of podcast advertising compared to TV and YouTube, Dutch research on effectiveness, cord cutting trends in the USA, and other industry updates.
Apr 3, 2024 • 6min
Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
Podcasting's Ad Bargain study reveals industry KPIs, Gen Alpha's content consumption habits. Comparing podcast advertising to YouTube, insights on brand-building shifts in digital platforms. News on media companies like New York Times and Spotify.
Apr 2, 2024 • 5min
Retail Media x Audio, Podcasting's PR Power, & More
Podcast discusses the convergence of audio and retail, lawsuit against Meta for ad viewership inflation, PR opportunities in podcasts. Insights on podcasting business trends, creator economy shifts, and new podcast offerings like audiobooks and latest ad rates.
Apr 1, 2024 • 6min
Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
NYT's podcast growth strategy, YouTube's creator workshop, Joe Rogan bump for Gary Clark Jr., diverse revenue streams in podcasting.
Mar 28, 2024 • 5min
Audible Grows Originals, True Crime's Advertiser Appeal, & More
Audible's significant investments in original content, the trend of DTC brands attracting influencer investors, GroupM doubling down on women's sports, and the advertising appeal of true crime podcasts are all discussed in this episode.
Mar 27, 2024 • 4min
2024 Ambies Winners, Top Executives Love Podcasts, & More
Topics discussed include winners of the 2024 Ambies, executives' podcast listening habits, utilizing humor in podcast advertising, and the partnership between Indigenous Screen Office and Acast for a podcast program.
Mar 25, 2024 • 4min
Political Podcasting Survey, Spotify's Education Experiment, & More
This podcast explores trends in political podcast consumption, forecasts for 2024 election ad spending, and Spotify's new educational initiatives in the UK.
Mar 22, 2024 • 8min
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
Podcast discusses March Madness ad sales, new host-read programmatic tool in podcasting, insights from Radio Days Europe, and advertisers cautious on TikTok spending post political developments.
