Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Apr 19, 2024 • 8min
Sports Fans Love Audio, Creator Funding Surges, & More
Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a public radio station. Find links to every article mentioned and the full write-up here at Sounds Profitable.com
Apr 18, 2024 • 5min
UK Election Advertising, SXM Sports Audio Study, & More
James Chandler, an expert on why advertisers should include podcasting in their media plans this year, discusses UK election advertising, SXM sports audio study, and more. Topics include navigating election cycles in UK podcasts, insights on sports audio trends, listener preferences, effectiveness of advertising in sports podcasts, and the growing significance of podcasting for advertisers.
Apr 17, 2024 • 4min
Digital Audio Ads Growing, JAR Audio Pilot Competition, & More
Here's what you need to know for today in the business of podcasting: Adam Bowie goes over Ofcom's latest podcast survey, The Information finds US creator funding surges for the first time in two years, NAB panelists say appetite for digital audio advertising is growing, and Lower Street is hosting a Brand Podcast Summit ticket giveaway.Find links to every article mentioned and the full writeup here on Sounds Proftiable.
Apr 16, 2024 • 5min
IAB Revenue Report, ARN Path to SCA, & More
Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. Find links to every article mentioned and the full writeup at Sounds Profitable.com
Apr 15, 2024 • 5min
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies. Find links to every article mentioned and the full writeup at Sounds Profitable.com
Apr 12, 2024 • 9min
The Roost Acquired by Night, True Crime's Success in Podcasting, & More
This podcast explores true crime podcast success, podcast acquisitions like The Roost by Knight, and the power of talent-read ads. It also discusses Generation Alpha's interest in sports and the journalistic impact of podcasts like CBS's 48 Hours.
Apr 11, 2024 • 6min
Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More
Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable.
Apr 10, 2024 • 4min
Bartlett Founds Flight Studio, New Podcast Ad Research, & More
Steven Bartlett, founder of Flight Studio, discusses launching Flight Studio with Telling Media co-founders. Updates on CBS's success with 48 Hours, ID5's fundraising impact on podcasting, and a study on the effectiveness of 'talent read' ads.
Apr 10, 2024 • 8min
How to Embiggen Podcasting
Learn how being overly restrictive in defining podcasts can hinder industry growth. Discover the importance of inclusivity and collaboration in the podcast community, emphasizing unity for success and recognition of excellence.
Apr 9, 2024 • 6min
Night Acquires The Roost, Gen Alpha's Loving Sports, & More
Night Talent Management acquires The Roost, Gen Alpha shows love for sports, Podcasting's open internet roots, the absence of serial content in Serial, and the challenges of transforming TV upfronts are discussed in the latest episode.
